This document provides an overview of a workshop on building electronic community through social media. It introduces the instructor, Matteo Wyllyamz, and covers logistics of the workshop. Additionally, it discusses getting started with social media by being social, creating awareness of your business, providing value to customers, considering immediacy and timing of posts, utilizing discovery features, following others, and tracking success metrics. The goal is to help businesses understand social media strategies to engage audiences and build community.

1. Building Electronic CommunityBuilding Electronic Community
Through Social MediaThrough Social Media
MATTEO WYLLYAMZMATTEO WYLLYAMZ
just google mouselink
mouselink@gmail.com
http://mouselink.biz
http://twitter.com/mouselink
http://facebook.com/mouselink

2. GETTING STARTEDGETTING STARTED
Quick introductionsQuick introductions
» Customizing this course
AdministriviaAdministrivia
How to have a great workshopHow to have a great workshop
Menu of possible topicsMenu of possible topics

3. INTRODUCTIONSINTRODUCTIONS
» Customizing this course
In less than one minute …
Who are you and what do you do?Who are you and what do you do?
What is your experience with …What is your experience with …
» Computers and the internet
» Social media
What are your goals today?What are your goals today?
What is something “interesting” about you?What is something “interesting” about you?

4. MATTEO WYLLYAMZ
Software instructor since 1993, with an emphasis onSoftware instructor since 1993, with an emphasis on
multimedia, graphic design, and Internet development.multimedia, graphic design, and Internet development.
Have created courses for Jefferson County Adult Ed,Have created courses for Jefferson County Adult Ed,
Colorado Christian University, Productivity Point,Colorado Christian University, Productivity Point,
Colorado Free University, the Department of Defense,Colorado Free University, the Department of Defense,
and TC3.bizand TC3.biz
University graphic designer / webmaster for two years.University graphic designer / webmaster for two years.
1999-2005 “Pioneer Blogger”? Audience of 800,000.1999-2005 “Pioneer Blogger”? Audience of 800,000.
TODAY: Technical and creative instructor, consultant,TODAY: Technical and creative instructor, consultant,
independent contractor, and social media addict.independent contractor, and social media addict.

5. AdministriviaAdministrivia
Workshop scheduleWorkshop schedule
» Six ThursdaysSix Thursdays
» 1pm – 4pm1pm – 4pm
» Two sessions perTwo sessions per
afternoonafternoon
» Short break (15 mins)Short break (15 mins)
around 2:30pmaround 2:30pm
Facilities …Facilities …
» Bathrooms, vending,Bathrooms, vending,
Starbucks …Starbucks …

6. Please set cell phones to silent or turn off.Please set cell phones to silent or turn off.
UnderstandUnderstand concentrated computer training:concentrated computer training:
» Please sit at the front of the classroom and don’t sitPlease sit at the front of the classroom and don’t sit
alone.alone.
» Class is part discussion, part lecture, part hands-on.Class is part discussion, part lecture, part hands-on.
» PARTICIPATE! Ask questions. Answer questions.PARTICIPATE! Ask questions. Answer questions.
Take notes.Take notes.
» Watch the screen, then try it yourself.Watch the screen, then try it yourself.
» Be mindful of others’ ability levels.Be mindful of others’ ability levels.
» This is a cooperative learning environment:This is a cooperative learning environment:
We are here to learn from each other.We are here to learn from each other.
How to have a greatHow to have a great
classclass

7. Keep in mind that this course was designedKeep in mind that this course was designed
for a specific level of student:for a specific level of student:
Created forCreated for
» a semi-experienced computer user with aa semi-experienced computer user with a
comfortable working knowledge of the Windowscomfortable working knowledge of the Windows
environment.environment.
» the beginning Adobe Photoshop user who hasthe beginning Adobe Photoshop user who has
never or rarely used this specific software.never or rarely used this specific software.
NOT created forNOT created for
» the beginning computer user.the beginning computer user.
» the more intermediate or advanced Photoshopthe more intermediate or advanced Photoshop
user.user.
most importantly …most importantly …
How to have aHow to have a
great classgreat class

8. Make it fun!Make it fun! 
most importantly …most importantly …
How to have a greatHow to have a great
classclass

9. Menu of possible topicsMenu of possible topics
What is Photoshop?What is Photoshop?
Specific features of CS2Specific features of CS2
Specific features of CS3Specific features of CS3
The Photoshop interfaceThe Photoshop interface
Viewing and navigationViewing and navigation
Toolbox overviewToolbox overview
Making and modifyingMaking and modifying
selectionsselections
TransformationsTransformations
Image adjustmentsImage adjustments
Raster pixels vs. vectorRaster pixels vs. vector
objectsobjects
Working with documents
Image size and resolution
Working with layers
Filters
Painting
Working with colors
Color modes or “spaces”
Retouching
Working with type
Misc. topics & issues
… and a word about your materials

10. Moving on …Moving on …
DAY1

11. WHY A SOCIAL PHILOSOPHY?WHY A SOCIAL PHILOSOPHY?
A generational paradigm shift?A generational paradigm shift?
The grouchy consumerThe grouchy consumer
Completely ignores most advertisingCompletely ignores most advertising
No traditional media in the homeNo traditional media in the home
Uses the internet constantlyUses the internet constantly
Interested in CONVERSATIONS & CONNECTIONSInterested in CONVERSATIONS & CONNECTIONS
Do traditional marketing assumptions apply?Do traditional marketing assumptions apply?

12. BE SOCIALBE SOCIAL
Don’t use SM for the wrong reasons.Don’t use SM for the wrong reasons.
Create conversations.Create conversations.
Be friendly, ask questions.Be friendly, ask questions.
Find ways to engage your audience.Find ways to engage your audience.
Nurture relationships.Nurture relationships.
What approach is best for your biz?What approach is best for your biz?
Not expensive, but requires someNot expensive, but requires some
time, interest, and passion.time, interest, and passion.

13. CREATE AWARENESSCREATE AWARENESS
Don’t let ‘em forget about you.Don’t let ‘em forget about you.
Help customers visualize/imagineHelp customers visualize/imagine
what’s going on.what’s going on.
Describe products in detail.Describe products in detail.
Provide pics or movies.Provide pics or movies.
Reference more extensive materials.Reference more extensive materials.
Post music.Post music.

14. PROVIDE VALUEPROVIDE VALUE
Why should anyone follow you?Why should anyone follow you?
Hours, parking, busyness, events,Hours, parking, busyness, events,
specials, deals, coupons, alerts …specials, deals, coupons, alerts …
Survey your customers.Survey your customers.
Rebroadcast valuable info.Rebroadcast valuable info.
Become a source of news in yourBecome a source of news in your
industry.industry.

15. IMMEDIACYIMMEDIACY
The timing of broadcasts is important.The timing of broadcasts is important.
When will they see your message?When will they see your message?
Does weather affect your biz?Does weather affect your biz?
When are people hungry?When are people hungry?
When are they making plans?When are they making plans?
What’s happening in town?What’s happening in town?

16. DISCOVERYDISCOVERY
The power of SM is in itsThe power of SM is in its
SEARCHABILITY.SEARCHABILITY.
Learn about your community,Learn about your community,
customers, competitors …customers, competitors …
Be geocentric.Be geocentric.
Use and follow #hashtags.Use and follow #hashtags.
Save your searches.Save your searches.

17. FOLLOWINGFOLLOWING
Who is going to follow you?Who is going to follow you?
Who should you follow?Who should you follow?
Follow industry experts.Follow industry experts.
Follow your colleagues.Follow your colleagues.
Follow your competitors.Follow your competitors.

18. TRACKING SUCCESSTRACKING SUCCESS
Who follows you?Who follows you?
How many are talking to you?How many are talking to you?
Do they respond to your questions?Do they respond to your questions?
Do you get retweeted, liked, commentedDo you get retweeted, liked, commented
on?on?
Use “instant metrics”Use “instant metrics”
Who actually comes throughWho actually comes through
your door? Who actually spendsyour door? Who actually spends
money?money?

19. Matteo WyllyamzMatteo Wyllyamz
just google
mouselink
mouselink@gmail.com
http://mouselink.biz
http://mouselink.me
http://twitter.com/mouselink
http://facebook.com/mouselink