The document discusses the Gartner Magic Quadrant, a 2x2 matrix research method used to evaluate companies in a technology market. It divides companies based on their completeness of vision and ability to execute. Leaders have strong vision and execution abilities while challengers lack vision but can execute. Niche players do well in segments but not against large vendors, and visionaries see market evolution but may struggle with execution. The matrix assesses companies and is updated over time.

1. STAMFORD POWER
MATRIX
Prepared by,
Nimmi Jayadevan
MACFAST

2. • Research method designed to monitor and
evaluate the progress and positions of
companies in a specific, technology-based
market.
• Also known as “The Gartner Magic Quadrant”.
• Developed by Gartner Inc., headquartered in
Stamford, Connecticut US.

3. • Uses a visual, box display to show the
strengths and differences between
companies.
• The display divides competing businesses into
four distinct sections, based on two business
values, ie completeness of vision and ability
to execute it.

4. • Ability to execute
- reflects discipline and resources.
- It measures the core competencies, financial
strength and right strategic alliances.
• Completeness of vision
- focus on creativity and inventiveness.
- It measures a firm’s ability to lead and
influence the direction of technology
development.

5. POWER OF 2 X 2 MATRIX
CHALLENGES:
• Have ability to execute, but may lack strong vision.
• Challengers tend to be larger vendors in mature markets.
• They have the ability to become leaders if their vision evolves
LEADERS:
• Large companies that have a large customer base, and be
highly visible in mature market.
• They have a large amount of pull over a specific market,
and even have the ability to effect the market’s overall direction.
NICHE PLAYERS:
• These companies may do well in a segment of the market
but cannot outperform larger vendors.
• These are often smaller competitors with credible technologies.
VISIONARIES:
• Have awareness of how the market will evolve and can potentially be
innovative, but may not be able to execute these visions.

7. Steps…
• Define the problem
-articulate the business issue intended to confront
• Create the matrix
-focus on the dimensions
• Assess
-Place all relevant industry players on the matrix.
• Follow up
-Update the matrix following major announcements by
players and new entrants.