Whenever the word “Business Plan” is mentioned most people freeze! What follows are the words “I don’t know how to write one”. In reality it needs not be this way. That is why I have taken the lid off and delivered these videos in plain English what needs to be considered and included within a business plan. This course has been designed to help those who are writing plans for the first time or for those who write business plans infrequently (Even seasoned business plan writers will learn one or two things, I promise!) . I want you to know that the information contained in this course has been used to help many start-up and growing businesses and I am confident will be of tremendous value to you. Course Content Includes: The Comprehensive Business Plan Template The Five Parts of a Business Plan! Full Course On Udemy.com Click https://www.udemy.com/how-to-write-your-first-business-plan-with-cashflow-forecast/?dtcode=jwt7t63r Email your comments to: boomy@startyourownbusinessacademy.com Get Your Free Gift by Visiting Our Website: www.startyourownbusinessacademy.com

1. By
Boomy Tokan

3. Marketing plan
• (industry overview/sector
overview, competitors,
business to business,
consumers, marketing
strategy – product, place,
price, promotion, growth
strategy) .
Operations plan
• (structure of the business,
Management, training
requirements, equipment
needs, insurances)
Financial plan
• (survival budgets, cash
flow forecast, profit and
loss).
Appendices
• (cv, letters of intent and
recommendation).
(summary of all aspects. Include Risks)
Introduction/Executive Summary

5. Introduction/Executive Summary
 Write it first or write it last
 It must include:
- Business background and experience
- The Management Team
- The opportunity and how you plan to exploit it
- The market, your uniqueness and route-to-market
- Risks and how you plan to mitigate them
- Potential profit
- How much do you need, your investment, payback
period and exit strategy

7. Industry overview
• Past
• Present
• Future
Sector overview
• Past
• Present
• Future
Competitors
• “an important factor that will influence the eventual
success or failure of any business in any market”
(principles of marketing- f. brassington & s. pettitt)

8. TYPES OF COMPITITORS
Future
competitors
Indirect
Direct

9. S.W.O.T. Manufacturers Relationships Finance Suppliers
Consumers Promotion Strategy
Geographical
Coverage
Product
Range
Culture
Staff Size
Cost
Structure
Reputation
Ownership
Distributors
Used
Segment
Served
Motivators
Beyond Money
Management
Industry
Opinion

10. Do some
voluntary
work/
Part time
Work
Shared
Customers
Shared
Accountants
Lawyers
Suppliers
Reports
Exhibitions
Websites,
Blogs & other
Online
Sources
Visit Local
Stores

11. Final Points!
 Always niche their products
 A name that communicates:
Online Traffic = More Clients = More
Money

12. Full Course On Udemy.com Click
https://www.udemy.com/how-to-write-your-first-business-
plan-with-cashflow-forecast/?dtcode=jwt7t63r
Email your comments to:
boomy@startyourownbusinessacademy.com
Get Your Free Gift by Visiting Our Website:
www.startyourownbusinessacademy.com
Get Your Free Gift