The document outlines the history and evolution of marketing from the 1900s to the present. It then discusses global challenges facing marketing like lack of brand feasibility and improper market display. The marketing architect aims to address these challenges through strategies like brand building, market research, brand promotion, and aligning departments on a single platform to convert business ideas into reality and properly position brands in the market.

1. Marketing Architect
Abhishek Nag

2. Index
• History
• Global Challenges
• Marketing Architect
• Architecting Outline
• Execution Strategy
• Roadmap
• F&Q

3. History
• 1900s: discovery of basic concepts and their exploration
• 1910s: conceptualization, classification and definition of terms
• 1920s: integration on the basis of principles
• 1930s: development of specialization and variation in theory
• 1940s: reappraisal in the light of new demands and a more scientific
approach
• 1950s: reconceptualisation in the light of managerialism, social
development and quantitative approaches
• 1960s: differentiation on bases such as managerialism, holism,
environmentalism, systems, and internationalism
• 1970s: socialization; the adaptation of marketing to social change

4. Global Challenges
• One product / service multiple brands
• Absence of brand feasibility
• Failure in top of the mind brand recall
• Improper market display
• Lack of proper eye fall
• Untapped audience
• Inadequate brand identity
• Lack of proper sales

5. Marketing Architect
• Convert dreams into reality
• Creation of brand
• Brand visibility
• Proper and sequential market display
• Market Research
• Brand penetration and cannibalization
strategy
• ATL, BTL & Sales Admin

6. Architecting Outline
Business Business Marketing Market Brand
Ideas Analysis Outline Positioning Building
Brand
Promotion
Research Market Customer Market Brand
Analysis Research Awareness Display Identity
Sales
Planning &
Admin

7. Execution Strategy
Flyer Brochure Visibility Advertising
Publication Publication Identification Strategy
Customer’s
Frequency Medium Commercials
Voice
Market Production Logistic Sales
Forecast Planning Marketing Planning

8. Roadmap
• Business plan of each and every department
• Investment analysis towards marketing
• Crafting and designing of logo
• Marketing outline and Execution
• Aligning of departments on single platform
• Half yearly review