Social networking has over 540 million monthly users, accounting for 34.2% of internet users. The fastest growing age groups for social networking are 35-55 years old, and there are more women users than men. Facebook users spend over 700 billion minutes per month on the platform. People use Facebook to socialize with friends and family, share photos and videos, express themselves, support causes, seek support, and entertain themselves. Organizations use Facebook for advertising, recruiting, informing supporters, testing audiences, marketing campaigns, staying up-to-date on trends, and generating publicity. Facebook allows both individuals and organizations to create pages and groups for free.