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Facebook

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Facebook

  1. 1. Facebook The “Social Media” Revolution Presentation by: Bill Wang & Eric Tse
  2. 2. Summary 1. Background 2. Target Market 3. Marketing Strategy
  3. 3. History • Facebook was created by Havard undergrad Mark Zuckerberg and colleges in February 2004 • The company was incorporated in June and launched officially in 2006
  4. 4. Key Facts and Figures • Over 500 million users worldwide • Ranked as the 2nd most visited site on the internet and the 3rd most valuable web business after Google and Amazon • Valued at $41,000,000,000 • Facebook receives 700 billion minutes of traffic by users per month
  5. 5. Features  Keeping in touch with old and new friends  Find schoolmates using the search feature  User groups to discuss with other with similar interests  Keep track of your friends using the News feed  Keep friends informed about what you do  Update your status  Share blog posts, pictures and videos  Promote an event you’re holding or attending  Access to applications for all purposes  Interactive and fun applications  Publish content (photos, videos, notes, etc.)  Applications linked to other websites (Flickr, Twitter, etc.)  Retain your privacy  Control what others see and read about your profile
  6. 6. How People Share Online Source: AddToAny
  7. 7. User Activity • More than 500 million active • Average user spends more than 55 minutes per day on Facebook • 50% of active users log on to Facebook in any given day • 3 billion photos are uploaded to the site every month • 60 million statuses are updated each day
  8. 8. Target Market Demographics and Physiographic
  9. 9. Demographics Demographics • Age: people 15-24 • Gender: Both • Family Life Cycle: Single, never married • Ethnicity and Culture: Varies
  10. 10. Percentage of people who have a Facebook account MarketingCharts.com Data Source: Harris Poll, 2009 %
  11. 11. Physiographic Psychographics • Religious beliefs: Varies • Tastes in Music: Popular genres • Lifestyle: Very social and outgoing • Attitudes towards Health: Self-conscious • Personality traits: Sociable Facebook is not a product and therefore does not fit into all categories of the consumer profile
  12. 12. Marketing Strategies Information Technology Ethical Responsibility Green Initiatives
  13. 13. Information Technology • Applications – Open Source Development – Social Network Games • Virtual Currency • In game advertising – Mobile Device • mGiving • Referral Advertising • Pay Per Click Advertising
  14. 14. The Facebook Platform Over 1 million developers and entrepreneurs from more than 180 countries • 70% of users engage in over 500 000 active applications • More than 80 000 websites implement Facebook Connect
  15. 15. Open Source Development Activity Feed Recommendations Like Button
  16. 16. Mobile • Over 100 million active users • Twice as active than non-mobile users • Mobile Apps Mobile user interface
  17. 17. mGivingmGiving
  18. 18. Social Network GameSocial Network Game Features Community No victory conditions Virtual currency
  19. 19. In Game AdvertisingIn Game Advertising
  20. 20. Referral AdvertisingReferral Advertising
  21. 21. Pay Per Click AdvertisingPay Per Click Advertising
  22. 22. User Safety • Personal Information • Ethics – Privacy Protection – Anti-bullying
  23. 23. Green Initiatives Energy efficient data center cooling Green Blog
  24. 24. In conclusion • Facebook is social utility for people to efficiently communicate with friends, family and coworkers • Marketing Strategies include: – Information Technology; – Ethical Responsibility and; – Green Initiatives

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