This document summarizes several successful social media campaigns in Botswana and analyzes the social media strategies of major companies in Botswana. It discusses campaigns that empowered teenage girls (#SKYGIRLSBW), helped university graduates find jobs (#BWJobgraduates), advocated for unemployment (#UnemploymentMovement), and protested sexual assault (#IshallNotforget). It finds that social media has given more political voice to citizens and changed how organizations reach voters. However, it notes that while users are leading in social media usage, companies in Botswana have been slow to harness its power and mainly use it for promotions rather than real-time engagement.
Marketing your Not-for-Profit Using Social MediaPatrick Byers
From the Clark-Nuber Not-for-Profit Governance Conference on October 22, 2009, this was the presentation given by Patrick Byers of Outsource Marketing regarding how to use social media to market a not-for-profit or non-profit organization.
This presentation is by a student from "Acting Up - Using Theater & Technology for Social Change," at DePaul’s School for New Learning’s Distance Education Program - Fall 2010. The instructor is Tom Tresser - see http://tomsclasses.wordpress.com.
Why storytelling is important, how you get supporters to tell your story, and an example of a fantastic charity story that played out across multiple digital channels.
Marketing your Not-for-Profit Using Social MediaPatrick Byers
From the Clark-Nuber Not-for-Profit Governance Conference on October 22, 2009, this was the presentation given by Patrick Byers of Outsource Marketing regarding how to use social media to market a not-for-profit or non-profit organization.
This presentation is by a student from "Acting Up - Using Theater & Technology for Social Change," at DePaul’s School for New Learning’s Distance Education Program - Fall 2010. The instructor is Tom Tresser - see http://tomsclasses.wordpress.com.
Why storytelling is important, how you get supporters to tell your story, and an example of a fantastic charity story that played out across multiple digital channels.
Socialxpand Reviews | Social Media and its Importance in marketingSocialXpand
In this ppt, Socialxpand describe the facts of social media, which impacts the marketing and political campaign. Social media marketing is so important for everyone.
Socialxpand Reviews | Social Media and its Importance in marketingSocialXpand
In this ppt, Socialxpand describe the facts of social media, which impacts the marketing and political campaign. Social media marketing is so important for everyone.
Sydney social media forum - ACON HealthConnecting Up
Presentation at the Sydney social media forum by Yves Calmette from ACON Health, titled 'The power of Facebook and Twitter for reaching and (re)engaging about HIV prevention: Is social media the new holy grail?'
In this presentation given to Emory University and the CDC, authors David J. Neff and Randal Moss explain what the state of the union is for Health care and social media. And how Diabetes is fought online using gaming and mobile and social media.
Outreach through Social Media & Beyond
Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities
This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013.
Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.
Dave Tinker, CFRE presentation to Volunteer Administrators of Southwestern PA and Westmoreland Association of Volunteer Administrators conference on May 17, 2013
Turbocharging Your Digital Campaigns with Online InfluencersCheryl Contee
Learn how to use smart segmentation and engagement techniques to find 3 different types of influencers online. Tips, tricks and the latest data to help your campaigns become more successful. Presented at Netroots Nation, July 2015
A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
Sina Weibo (the Chinese version of Twitter) is one of the largest social network in the World. But with tools and content exclusively in Chinese, it is difficult for most of us to integrate this important tool into our digital marketing strategy.
This presentation will show you how you can use Weibo and Youku (Chinese YouTube) to engage with a Chinese audience locally and abroad.
Online presentation (with sound): http://www.youtube.com/watch?v=WLJS-ufhwq0
This is my first presentation which connect Social Media & Politics. Indian politicians are stilll reluctant to use social media. This is an attempt to showcase the power of social media vis a vis pros n cons.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. #SKYGIRLSBW
Magazine
70,000 free
circulation copies
Facebook
75,087 likes
Twitter
2063 followers
Instagram
1756 followers
SMS
15,000 connections
Activations
Several 100
activations, with a
combined audience of
over 10,000
An empowerment campaign for teenage girls,
created around the tagline ‘stay true to yourself’.
This was based on the insight that teenagers
(and girls in particular) often struggle to make
well-informed decisions, and can sometimes
make decisions based on what they think others
want them to do.
SKY > “Sure Ka Yona” >>> “Sharpo ka Yona”
Radio
Weekly radio shows
on 2 local radio
stations
TV
5 minute weekly
segment
12,210 views, 439 likes
4. #BWJobgraduates
An organization formed by young graduates who wanted to make a positive contribution in
other graduates life!
They help each other as graduates in finding jobs, CV writing skills and interview skills
They believes in sharing and thus its goal is to expose those who are less privileged
opportunities that are relevant to their individual personal empowerment and growth.
Facebook
110,398 likes
5. #UnemploymentMovement
Facebook
6,828 likes
Twitter
782 followers
112 Likes
An organization advocating for the creation of employment opportunities for youth and minority
groups in Botswana.
This campaign was started by angry citizens following an incident where an unemployed graduate
was arrested for standing in front of parliament to protest how the government he voted for can
create a budget of $10million to celebrate the country’s 50th Independence while over 34% of youth
are unemployed.
Video click here: a single UGC video received 1,023 Likes and 87,286 views
6. #IshallNotforget campaign
Facebook
37,462 likes
Twitter
608 followers
This campaign was started by angry citizens following an incident where a vulnerable
under-aged school girl was sexually defiled by an older man and got pregnant. The
campaign trended in social media platforms Twitter and Facebook quiet for sometime
including private newspapers and radio stations. This was a huge campaign in which
the protestors marched through the city roads and stood by the traffic lights spreading
the messages.
The protest sent an alarming message, it reached even neighbouring countries.
Petition
1737 signatures
7. #Moono #UDC
Facebook
27,606 likes
Umbrella for Democratic Change (UDC) alliance, got the recognition and followers mostly
because, it was led by the youth who marketed their party slogan through the social media. The
party used of the social media, to appeal to the voter. Party slogans have been emblazoned on
the home pages of most people’s Facebook accounts.
The presidential candidate Duma Boko created a Facebook account to gain an extra reach.
Consequently resulting in the party (UDC) getting more elections in the cities and urban areas,
and becoming the second voted party for both the councillors and parliamentary seats
9. • Mostly posts brand
activation events and
promotions
• Rarely uses UGC
• Rarely asks questions
• Posts frequently
• Focuses on campaigns
• Most engaging post: A
picture of friends (133
likes) (promotional free
airtime)
• 19,379 page likes
• Mostly posts blog posts
• Rarely uses UGC
• Asks many questions
• Posts once every few days
• Focus on thought-leadership
content
• All kinds of content, including
irrelevant topics
• Most engaging post: A
shattered Orange logo picture
after Paris attacks (162 likes)
(not sponsored)
• 19,319,675 page likes
Mostly posts current events
Rarely uses UGC
Posts twice a week
Mixed content
Most engaging post: A picture of
a Botswana runners at the
Olympics (116 likes) (not
sponsored)
19,662 page likes
10. • Mostly posts sponsored
events and promotions
photos
• Often uses UGC
• Frequently asks questions
• Posts frequently
• Focuses on sponsored
event live updates
• Most engaging post: A
response to a customer
complaint (53 shares) (not
sponsored)
• Mostly posts employee,
customer and event photos
• Often uses UGC
• Rarely asks questions
• Posts frequently
• All kinds of content, including
irrelevant topics
• Most engaging post: A picture
of college students (70 shares)
(sponsored)
• Mostly posts notices and
announcements
• Rarely uses UGC
• Rarely asks questions
• Posts occasionally
• Mixed content
• Most engaging post: Miss
Botswana beauty pageant
winner (10 shares) (not
sponsored)
11. Summary
◎ Social media has given users a platform to speak and be
heard, whereas in traditional media one would be easily side-
lined
◎It has changed the political mobilization landscape and reach,
giving access to voters who would otherwise not be easily
reached by traditional media
◎Social media has allowed users access to low cost real-time
marketing. One does not need to wait for the news to know what
is happening
◎Companies in Botswana are still slow to harness the power of
social media. They are approaching social media as they would
traditional media while users are leading in the networking and
communication platform usage.
SKY aims to equip girls with the tools to make good life decisions, which will not only benefit the individual girls, but also Batswana as a whole as SKY helps create a generation of empowered and responsible future workers, mothers and daughters.
Since SKY launched in February 2014, we have reached hundreds of thousands of youth in various ways:
https://www.facebook.com/skygirlsbw/videos/643117975862893/
An organization advocating for the creation of employment opportunities for youth and minority groups in Botswana.
Peaceful demonstration@ National parliament building
Placards read: “we say no to mismanagement of funds (#Bots50mustfall), #corruptionmustfall, the youth need jobs not ipelegeng.”
*(those in power) saw the sad youth with their placards and they did nothing, said nothing
Only answer was threats and sjambocks > bruised flesh and the arrest of youths and journalists.
https://www.facebook.com/422759631170764/videos/1022541817859206/
https://www.facebook.com/Unemploymentmovement/videos/1643264435989001/
UDC won an impressive 32% of the vote
https://youtu.be/0L8P7KBXAXw
https://www.facebook.com/judahgaobonwe/videos/10205416383756010/
https://youtu.be/fVdS-Br3oqI
https://youtu.be/TodRRmK0iNA
