During the 2017 National Regional Transportation Conference, Cindy Vong, Jennifer Henninger, and Tommy Butler discussed how to use engagement methods from the Orton Family Foundation Community Heart & Soul.
Social Media and Social Change in New ZealandSimon Young
My presentation to a group of students from Regis University who were visiting New Zealand. Their interest was in the highly successful "Like Minds, Like Mine" campaign, and also the use of social media for social change. Interestingly, although LMLM currently doesn't use any social media, the principles are the same: have a clear simple message, build relationships and spark conversation.
Slides from my presentation at the Berkman Center for Internet and Society on the Kony 2012 phenomenon. For the archived video from this presentation, visit http://cyber.law.harvard.edu/events/luncheon/2013/02/devanesan
This document summarizes a presentation on strategic philanthropy. It discusses defining a social vision and aligning philanthropy to achieve this vision. It promotes creating a charitable plan with coordinated steps. It also addresses questions to consider regarding household, community, and global connections to guide priority setting and giving. Evaluating nonprofit organizations for leadership, structure, impact and finances is also summarized.
The document summarizes a workshop on community fundraising. It discusses what community fundraising entails, such as raising funds from local communities through volunteer networks. It outlines benefits like bringing in new donors and building long-term relationships. The workshop agenda covers community fundraising techniques and challenges. It provides tips for recruiting and maintaining volunteers, using databases to track donors, and establishing fundraising groups. The document encourages asking for help and celebrating successes.
This document discusses engaging and motivating young people in social action. It provides insights from surveys that most young people want to volunteer and participate in social action related to causes they care about. Successful programs discussed include using social media influencers to promote an anti-abuse campaign, award programs to recognize volunteers' achievements, and jobs programs to help volunteers transition to employment by articulating skills developed. The conclusions emphasize considering both causes and activity types, exploring more online opportunities, helping youth reflect on skills, and supporting those seeking jobs.
Presentation by Liz Coll (Consumer Focus) and Tim Hughes (Involve) of research into participation and active citizenship:
'Hands up and hands on', by Consumer Focus and
'Pathways through participation', by NCVO, IVR and Involve.
Benevolent Media explores using storytelling and design to promote positive social and environmental change. It focuses on inspiring audiences through narratives and visuals to care about issues and take action. This is done through community engagement using social media, events, partnerships and information sharing both online and offline.
Social Media and Social Change in New ZealandSimon Young
My presentation to a group of students from Regis University who were visiting New Zealand. Their interest was in the highly successful "Like Minds, Like Mine" campaign, and also the use of social media for social change. Interestingly, although LMLM currently doesn't use any social media, the principles are the same: have a clear simple message, build relationships and spark conversation.
Slides from my presentation at the Berkman Center for Internet and Society on the Kony 2012 phenomenon. For the archived video from this presentation, visit http://cyber.law.harvard.edu/events/luncheon/2013/02/devanesan
This document summarizes a presentation on strategic philanthropy. It discusses defining a social vision and aligning philanthropy to achieve this vision. It promotes creating a charitable plan with coordinated steps. It also addresses questions to consider regarding household, community, and global connections to guide priority setting and giving. Evaluating nonprofit organizations for leadership, structure, impact and finances is also summarized.
The document summarizes a workshop on community fundraising. It discusses what community fundraising entails, such as raising funds from local communities through volunteer networks. It outlines benefits like bringing in new donors and building long-term relationships. The workshop agenda covers community fundraising techniques and challenges. It provides tips for recruiting and maintaining volunteers, using databases to track donors, and establishing fundraising groups. The document encourages asking for help and celebrating successes.
This document discusses engaging and motivating young people in social action. It provides insights from surveys that most young people want to volunteer and participate in social action related to causes they care about. Successful programs discussed include using social media influencers to promote an anti-abuse campaign, award programs to recognize volunteers' achievements, and jobs programs to help volunteers transition to employment by articulating skills developed. The conclusions emphasize considering both causes and activity types, exploring more online opportunities, helping youth reflect on skills, and supporting those seeking jobs.
Presentation by Liz Coll (Consumer Focus) and Tim Hughes (Involve) of research into participation and active citizenship:
'Hands up and hands on', by Consumer Focus and
'Pathways through participation', by NCVO, IVR and Involve.
Benevolent Media explores using storytelling and design to promote positive social and environmental change. It focuses on inspiring audiences through narratives and visuals to care about issues and take action. This is done through community engagement using social media, events, partnerships and information sharing both online and offline.
Supporting people with lived experience to tell their own stories | The power...CharityComms
Jude Habib, founder, sounddelivery and Darren Murinas, chief executive , Expert Citizens CIC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
GoodBomb is a platform that helps people identify social issues they care about and collaborate with others to find solutions. It aims to address 3 problems: people feeling insignificant and unable to make a difference; difficulties fundraising for community projects; and barriers preventing people from getting involved. GoodBomb allows users to create collaborative projects on issues they care about, crowdsource funding for projects, and connect volunteers with skills to community needs. It has completed the app design and secured partnerships to help promote community adoption of the platform. GoodBomb is seeking $150,000 in seed funding to support hiring personnel and operational costs for the first year of development and launch.
This document discusses a workshop on how charities can build trust with the public. It outlines that while most of the public think charities improve lives, many feel the behavior of large charities has damaged the sector's reputation. Recent scandals are noted that have affected trust. Efforts by the sector to address issues through fundraising regulation and transparency are mentioned. A narrative is presented to communicate charities' positive impact and the role of transparency. Next steps discussed include implementing the narrative and addressing underlying causes of mistrust rather than just communications.
The document discusses public and leadership in the context of complex problems. It notes that leadership requires inquiry and asking better questions rather than always having the answers. Complex problems cannot be solved through expected solutions alone. The document also discusses public participation in decision making, noting that processes should involve the public in problem solving and decision making, seek their input, provide needed information, and communicate how public input affected outcomes.
Jeanne Brooks is a nonresidential fellow at the Reynolds Journalism Institute. Her fellowship supports the growth and sustainability of Hacks/Hackers, an international grassroots organization of journalists and technologists who use technology to visualize information and find and tell stories.
Brooks has joined as the first-ever executive director of Hacks/Hackers, which has chapters in more than 70 cities worldwide.
This document summarizes a presentation on practical tips for organizational leaders to transform their organizations through digital technology. The presentation covered defining "digital" broadly to include processes, infrastructure, culture, funding, skills and more. It emphasized putting technology at the heart of the organizational mission to improve services. Developing a culture of experimentation through rapid, iterative projects was also recommended. Finally, it discussed supporting staff to achieve the organizational mission through digital.
If you try to build community, will they come?Daniel Lee
The document discusses various case studies of online and offline communities and what factors contribute to their success. It analyzes communities like Product Hunt, Reddit, Alcoholics Anonymous, NextDoor, and Houzz. Some key factors that contribute to strong communities are having ways for users to connect through shared interests, goals, or locations; gamification features that satisfy social, informational, and achievement motivations; and continuous new content to engage users. The document also identifies weaknesses in some communities like how NextDoor and Houzz could improve connection between users and making services or content more actionable. It concludes with tactics for initially building a community through word-of-mouth and influencers before scaling connection features.
Chris Ward: Learn About Sustainability: Enjoying Yourself With Green Games
http://youtu.be/pRNOLI983SU
Learn about Sustainability in rental properties and enjoy yourself with our large format games based upon two family favourites, 'Monopoly' and 'Snakes & Ladders'.
In 'Rentopoly' players start with a rental property and attempt to improve it's sustainability credentials before it's rent day.
In 'Door Snakes & Ladders' players strive to reach the end of the board avoiding sustainability pitfalls and hoping to hit a ladder to make home that little bit greener.
We discuss setting up and creating the games, the difficulties, challenges and positive outcomes.
Whether your chapter is taking its first steps into advocacy or you're looking to do more, we're here to help! Advocacy is an essential part of Habitat's mission and it's easy to implement in your own chapter. In this workshop, we'll break down what advocacy really is and why it's important, and share our own experiences with building advocacy at the University of Minnesota chapter. Finally, we'll discuss ways to tailor advocacy techniques and activities to fit your own chapter. With this workshop, your chapter can begin developing a presence in your community, making an impact on local legislation and building future advocates.
The document discusses the importance of public relations for nonprofits and provides examples of how PR can help nonprofits achieve their missions. Specifically, it discusses how PR can help nonprofits generate awareness of their cause, enhance fundraising efforts, and survive crises. It provides case studies on housing and homeless shelters that used PR campaigns to increase awareness, change perceptions, and boost donations. The document emphasizes having a clear PR plan, crisis management plan, and evaluating success metrics.
What do you need to know that will help you design a community engagement-oriented project that will work? Whether your interest is in news, music, or events, come to this session to find out. Ann Alquist of NCME and Joellen Easton of APM’s Public Insight Network each help dozens of stations design projects that connect deeply with community. And they’ve learned a few things along the way. Jo and Ann share their tales of engagement gone wrong, and what they’ve learned about what works -- and what doesn’t -- in their combined 16 years of work on engagement. You’ll also get to hear from those stations whose successes and challenges are highlighted.
Social media invitations are important for growing networks and engagement. Sending personalized invitations that explain the benefits of connecting helps recipients understand why their participation is valued. Clear, targeted invitations that focus on mutual interests increase the likelihood users will accept and become active members of the community.
Thomas Lawson gave a presentation on how to bring out the best in an organization's board. He discussed his experience transforming Leap's board from 2010 to 2016 through focusing on the CEO-chair relationship, engaging trustees in operational work, adding service users as trustees, establishing an impact subcommittee, and providing excellent board materials and meeting design. He offered tips like becoming a trustee elsewhere, finding real roles for trustees outside meetings, and having high standards for recruitment and performance of all trustees.
Use your internal communication team to help spread awareness of your housing programs. Meet with them to create a communication strategy using various methods like media outreach, events, brochures, websites and social media. The team can help with messaging, contacting community groups, designing collateral, writing for different channels and more. Working with the communications experts will help you accomplish your program goals.
This document discusses challenges faced by renters and proposes using games to promote sustainability issues important to renters. Currently 30% of people nationally rent, which is even higher in inner cities and rising amongst younger generations unable to afford homes. Renters face issues like short leases, lack of standards, small living spaces without gardens, and little collective power. The document proposes developing existing games to incorporate sustainability lessons and test them with audiences. If successful, the games could be tweaked and crowdfunded and eventually hired out to further engage renters on sustainability topics.
Nov 29, 2013 stevie presentation on pr tips and tricksStevie Vu
This document discusses community management and public relations. It provides tips for building communities online and offline, including using storytelling, building real relationships, engaging supporters, and handling press and crises. Key aspects of networking are also summarized, such as defining goals and expanding one's network through mutual support. The overall message is that community engagement requires strategic planning and a focus on authentic human connections.
Engaging communities – talking about mental health onlineKlaxon
Mind is a UK mental health charity that provides support and challenges discrimination against those with mental health problems. It is facing funding cuts and falling donations, so it is turning to social media to engage communities and supporters. Social media allows Mind to personally connect with thousands quickly and cost-effectively. It uses social networks like Facebook and Twitter to share stories of those helped by Mind, recruit volunteers, and fundraise. While social media poses risks like reputation damage, Mind finds that being transparent, responsive and thanking supporters helps to maximize benefits and minimize risks of using these new channels.
YouthNet and 1000Heads showcase how they used WOM to put sex and drink on the...WOMMA UK
The document summarizes a word-of-mouth marketing campaign by TheSite.org to raise awareness of their online resources for youth. The campaign focused on influencing students through offline immersion and events to drive online conversation. It involved creating branded drinks and partnering with student unions to integrate messaging and start peer-to-peer discussion of issues like excessive drinking. The campaign was successful in getting TheSite.org's message to new audiences and establishing word-of-mouth and student advocates, which will be a continued part of their strategy going forward. Measurement of word-of-mouth impact and continued momentum were noted as areas for future improvement.
The Event Wrap-Up document summarizes a launch event for the CrowdfundSW1 initiative. The event was held on March 21, 2012 from 6-8 PM at the Microsoft Victoria office in London and had 54 attendees. It featured presentations about CrowdfundSW1 and local charities, as well as a networking activity. Feedback indicated the event was well-received and helped increase awareness of the initiative and charities, though some feedback suggested allowing more time for networking and the website presentation. The document reviewed key details, results and takeaways to help improve future events.
Better listening. Audience strategy conference, 26 May 2016CharityComms
Viki Cooke, founding director, BritainThinks
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Supporting people with lived experience to tell their own stories | The power...CharityComms
Jude Habib, founder, sounddelivery and Darren Murinas, chief executive , Expert Citizens CIC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
GoodBomb is a platform that helps people identify social issues they care about and collaborate with others to find solutions. It aims to address 3 problems: people feeling insignificant and unable to make a difference; difficulties fundraising for community projects; and barriers preventing people from getting involved. GoodBomb allows users to create collaborative projects on issues they care about, crowdsource funding for projects, and connect volunteers with skills to community needs. It has completed the app design and secured partnerships to help promote community adoption of the platform. GoodBomb is seeking $150,000 in seed funding to support hiring personnel and operational costs for the first year of development and launch.
This document discusses a workshop on how charities can build trust with the public. It outlines that while most of the public think charities improve lives, many feel the behavior of large charities has damaged the sector's reputation. Recent scandals are noted that have affected trust. Efforts by the sector to address issues through fundraising regulation and transparency are mentioned. A narrative is presented to communicate charities' positive impact and the role of transparency. Next steps discussed include implementing the narrative and addressing underlying causes of mistrust rather than just communications.
The document discusses public and leadership in the context of complex problems. It notes that leadership requires inquiry and asking better questions rather than always having the answers. Complex problems cannot be solved through expected solutions alone. The document also discusses public participation in decision making, noting that processes should involve the public in problem solving and decision making, seek their input, provide needed information, and communicate how public input affected outcomes.
Jeanne Brooks is a nonresidential fellow at the Reynolds Journalism Institute. Her fellowship supports the growth and sustainability of Hacks/Hackers, an international grassroots organization of journalists and technologists who use technology to visualize information and find and tell stories.
Brooks has joined as the first-ever executive director of Hacks/Hackers, which has chapters in more than 70 cities worldwide.
This document summarizes a presentation on practical tips for organizational leaders to transform their organizations through digital technology. The presentation covered defining "digital" broadly to include processes, infrastructure, culture, funding, skills and more. It emphasized putting technology at the heart of the organizational mission to improve services. Developing a culture of experimentation through rapid, iterative projects was also recommended. Finally, it discussed supporting staff to achieve the organizational mission through digital.
If you try to build community, will they come?Daniel Lee
The document discusses various case studies of online and offline communities and what factors contribute to their success. It analyzes communities like Product Hunt, Reddit, Alcoholics Anonymous, NextDoor, and Houzz. Some key factors that contribute to strong communities are having ways for users to connect through shared interests, goals, or locations; gamification features that satisfy social, informational, and achievement motivations; and continuous new content to engage users. The document also identifies weaknesses in some communities like how NextDoor and Houzz could improve connection between users and making services or content more actionable. It concludes with tactics for initially building a community through word-of-mouth and influencers before scaling connection features.
Chris Ward: Learn About Sustainability: Enjoying Yourself With Green Games
http://youtu.be/pRNOLI983SU
Learn about Sustainability in rental properties and enjoy yourself with our large format games based upon two family favourites, 'Monopoly' and 'Snakes & Ladders'.
In 'Rentopoly' players start with a rental property and attempt to improve it's sustainability credentials before it's rent day.
In 'Door Snakes & Ladders' players strive to reach the end of the board avoiding sustainability pitfalls and hoping to hit a ladder to make home that little bit greener.
We discuss setting up and creating the games, the difficulties, challenges and positive outcomes.
Whether your chapter is taking its first steps into advocacy or you're looking to do more, we're here to help! Advocacy is an essential part of Habitat's mission and it's easy to implement in your own chapter. In this workshop, we'll break down what advocacy really is and why it's important, and share our own experiences with building advocacy at the University of Minnesota chapter. Finally, we'll discuss ways to tailor advocacy techniques and activities to fit your own chapter. With this workshop, your chapter can begin developing a presence in your community, making an impact on local legislation and building future advocates.
The document discusses the importance of public relations for nonprofits and provides examples of how PR can help nonprofits achieve their missions. Specifically, it discusses how PR can help nonprofits generate awareness of their cause, enhance fundraising efforts, and survive crises. It provides case studies on housing and homeless shelters that used PR campaigns to increase awareness, change perceptions, and boost donations. The document emphasizes having a clear PR plan, crisis management plan, and evaluating success metrics.
What do you need to know that will help you design a community engagement-oriented project that will work? Whether your interest is in news, music, or events, come to this session to find out. Ann Alquist of NCME and Joellen Easton of APM’s Public Insight Network each help dozens of stations design projects that connect deeply with community. And they’ve learned a few things along the way. Jo and Ann share their tales of engagement gone wrong, and what they’ve learned about what works -- and what doesn’t -- in their combined 16 years of work on engagement. You’ll also get to hear from those stations whose successes and challenges are highlighted.
Social media invitations are important for growing networks and engagement. Sending personalized invitations that explain the benefits of connecting helps recipients understand why their participation is valued. Clear, targeted invitations that focus on mutual interests increase the likelihood users will accept and become active members of the community.
Thomas Lawson gave a presentation on how to bring out the best in an organization's board. He discussed his experience transforming Leap's board from 2010 to 2016 through focusing on the CEO-chair relationship, engaging trustees in operational work, adding service users as trustees, establishing an impact subcommittee, and providing excellent board materials and meeting design. He offered tips like becoming a trustee elsewhere, finding real roles for trustees outside meetings, and having high standards for recruitment and performance of all trustees.
Use your internal communication team to help spread awareness of your housing programs. Meet with them to create a communication strategy using various methods like media outreach, events, brochures, websites and social media. The team can help with messaging, contacting community groups, designing collateral, writing for different channels and more. Working with the communications experts will help you accomplish your program goals.
This document discusses challenges faced by renters and proposes using games to promote sustainability issues important to renters. Currently 30% of people nationally rent, which is even higher in inner cities and rising amongst younger generations unable to afford homes. Renters face issues like short leases, lack of standards, small living spaces without gardens, and little collective power. The document proposes developing existing games to incorporate sustainability lessons and test them with audiences. If successful, the games could be tweaked and crowdfunded and eventually hired out to further engage renters on sustainability topics.
Nov 29, 2013 stevie presentation on pr tips and tricksStevie Vu
This document discusses community management and public relations. It provides tips for building communities online and offline, including using storytelling, building real relationships, engaging supporters, and handling press and crises. Key aspects of networking are also summarized, such as defining goals and expanding one's network through mutual support. The overall message is that community engagement requires strategic planning and a focus on authentic human connections.
Engaging communities – talking about mental health onlineKlaxon
Mind is a UK mental health charity that provides support and challenges discrimination against those with mental health problems. It is facing funding cuts and falling donations, so it is turning to social media to engage communities and supporters. Social media allows Mind to personally connect with thousands quickly and cost-effectively. It uses social networks like Facebook and Twitter to share stories of those helped by Mind, recruit volunteers, and fundraise. While social media poses risks like reputation damage, Mind finds that being transparent, responsive and thanking supporters helps to maximize benefits and minimize risks of using these new channels.
YouthNet and 1000Heads showcase how they used WOM to put sex and drink on the...WOMMA UK
The document summarizes a word-of-mouth marketing campaign by TheSite.org to raise awareness of their online resources for youth. The campaign focused on influencing students through offline immersion and events to drive online conversation. It involved creating branded drinks and partnering with student unions to integrate messaging and start peer-to-peer discussion of issues like excessive drinking. The campaign was successful in getting TheSite.org's message to new audiences and establishing word-of-mouth and student advocates, which will be a continued part of their strategy going forward. Measurement of word-of-mouth impact and continued momentum were noted as areas for future improvement.
The Event Wrap-Up document summarizes a launch event for the CrowdfundSW1 initiative. The event was held on March 21, 2012 from 6-8 PM at the Microsoft Victoria office in London and had 54 attendees. It featured presentations about CrowdfundSW1 and local charities, as well as a networking activity. Feedback indicated the event was well-received and helped increase awareness of the initiative and charities, though some feedback suggested allowing more time for networking and the website presentation. The document reviewed key details, results and takeaways to help improve future events.
Better listening. Audience strategy conference, 26 May 2016CharityComms
Viki Cooke, founding director, BritainThinks
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Planning for stronger local democracy wv workshop - charlestonMatt Leighninger
This document summarizes a planning meeting for stronger local democracy held in Charleston, West Virginia. It includes an agenda for the meeting covering introductions, best practices in public engagement, building blocks for local democracy, and next steps. Participants shared what they hoped to learn, including how engagement fits in the democratic system and how to get more people involved and overcome apathy. Examples of successful public engagement tactics and case studies from other communities were presented and discussed. Key building blocks for long-term community engagement identified included having a diverse group of participants, a structured process, deliberation, an orientation toward action, using both online and in-person tools, and having a dedicated community space. Next steps discussed for West Virginia included participatory budget
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
This document provides guidance on developing a social media strategy for non-profit organizations. It emphasizes the importance of having a clear strategy and outlines key elements to consider, including setting goals, choosing appropriate platforms, cultivating online communities, creating engaging content, and measuring results. Community engagement and storytelling are presented as important aspects. The document also promotes MyCharityConnects as a free resource for non-profits to learn about technology and social media.
7 Steps to World-Changing Digital CommunicationGovLoop
The document provides tips on how to change the world through digital engagement, outlining a 7 P framework for an effective digital strategy, including having a clear purpose, engaging the right people, creating a strategic plan, producing and promoting high-quality content, actively participating in online discussions, regularly measuring progress, and continually improving efforts. It emphasizes the importance of understanding your target audiences and stakeholders, integrating online and offline efforts, and constantly testing and learning from data to refine your digital campaigns.
This document discusses funding models for telecenters and social enterprises. It outlines three phases for building knowledge, finding solutions and partnerships, and planning for innovation, technology and sustainability. It then discusses trends in resource mobilization, including some funding sources like philanthropy, social investment, and impact investing. It also covers understanding donor types and challenges for NGOs. Finally, it proposes some opportunities for telecenters in areas like inclusive models, improving impact evidence, and collaborative work.
This document summarizes research on communicating about climate change and transportation/land use policies. Key findings include:
1) Avoid problematic language and focus messaging on values like community and health.
2) Link policies to beliefs around preserving land, reducing traffic, and improving air quality.
3) Use positive semantics describing choices, options, and specific successful examples.
4) For land use, specify details of development addressing concerns over parks, schools, and design.
This document outlines a presentation given by Stephen Abram on influencing skills for librarians. It discusses defining advocacy and differentiating it from public relations and marketing. It provides tips for advocacy including identifying stakeholders, crafting messages, and using stories and metrics to showcase the value of libraries. Specific advocacy strategies are presented such as developing relationships, partnering with stakeholders, and maintaining ongoing advocacy plans. The document emphasizes listening first, being visible and likable when advocating.
This document provides an overview of essential elements of an effective nonprofit communications plan. It discusses defining your brand and key audiences, developing clear and compelling messages, setting goals and strategies, and choosing appropriate tools and tactics. These include media relations, self-generated communications like newsletters and websites, and leveraging strategic partnerships. The document stresses integrating your messaging across all channels, evaluating your efforts, and being prepared with a crisis communications plan. The overall message is that nonprofits need a thoughtful, audience-focused plan to successfully communicate their mission and impact.
LA Teen Social Media Fellowship Kickoff, October 2015Lisa Colton
The document summarizes a Teen Social Media Fellowship kickoff event hosted by See3, a digital agency that helps non-profits. The fellowship aims to teach teens social media strategies and skills while engaging more teens in Jewish community opportunities. At the kickoff, teens introduced themselves and learned about personal branding, storytelling techniques, interviewing skills, and the fellowship structure which includes workshops, assignments, projects and coaching. Teens were given their first assignment to introduce themselves via a blog post, interview someone with a strong personal brand, and follow local Jewish teen programs.
This document discusses strategic philanthropy and creating an effective charitable giving plan. It defines key terms like social good, social innovation, and social return on investment. It emphasizes aligning one's social vision with effective social partners and prioritizing causes. The document provides tips for evaluating charities and creating a multi-year giving plan that balances donor and charity interests. Overall, it aims to help donors optimize their social capital and maximize social impact through strategic philanthropy.
This webinar discussed transformational philanthropy through giving circles. It provided an overview of the origins and basics of giving circles, how they empower communities and can support justice issues. Examples were given of individual- and organization-hosted giving circles. The webinar explored how foundations can collaborate with giving circles through matching grants, hosting circles, and using them as "test kitchens." Attendees were provided resources for starting their own giving circle or joining an existing one.
Environmental Justice in Urban & Community Forestry ColleenSchoch
This document discusses building trust in urban forestry programs through community engagement. It emphasizes that trust allows for shared decision-making and care of trees, increasing their health and community benefits. Trust grows over time through openness, inclusion of diverse stakeholders, accountability, and addressing past mistakes. The document provides examples of engagement strategies like collecting community narratives and using selfies to understand values and needs. It argues that future engagement should use virtual and in-person methods to maximize accessibility while minimizing health risks. Qualitative and quantitative indicators of success include ongoing inclusion of residents and increases in tree canopy in low-income neighborhoods.
3CMA A Social Media Blueprint for Multicultural CommunicationsRosie Taylor
The document provides a blueprint for effective multicultural communications on social media. It outlines 4 key steps:
1) Identify the target communities - Know their culture, preferred information sources, influencers. Look at demographic data and surveys.
2) Choose appropriate social media channels - Decide which channels fit the community's preferred formats and technologies. Focus content for specific groups.
3) Adapt content for cultural relevance - Consider how the community will view messages and ensure visuals/references are clear. Relate content to cultural celebrations and values.
4) Measure success against goals - Set goals like growing followers or reducing calls. Track key metrics on dashboards to measure performance and continue improving outreach.
The document outlines a framework for developing a 21st century communications plan using a 7 P's approach of purpose, people, plan, produce, promote, participate, and progress to effectively engage citizens through various online and social media channels. It provides examples of how different government entities have used tools like websites, mobile apps, social media, and video to communicate with constituents. The presentation aims to help participants apply these strategies to address their own communications challenges.
This document summarizes an asset-based community development workshop. It introduces asset-based community development (ABCD) as an alternative to the traditional needs-based approach. ABCD focuses on identifying the skills, talents, and assets within a community rather than focusing on deficiencies. The workshop teaches techniques for asset mapping individuals and communities to discover strengths and make connections between people and groups. The goal is to encourage local communities to work together to achieve extraordinary things using their own assets.
Originally put together for The Club of Budapest\'s "Design Me A Planet" conference, this PowerPoint presentation summarizes not only what The Memnosyne Foundation is about, but how integral philanthropy can be implemented in general.
In other words, it explains what differentiates Integral Philanthropy: Traditional philanthropy seeks to alleviate a symptom. Integral Philanthropy views an individual project as a systemic remedy- The people’s transformation into Conscious Cultural Creators, (people who have become consciously aware of how their choices are creating their current culture economically, spiritually, environmentally, etc.), via the project, is the permanent empowerment sought.
Similar to Public Engagment through Storytelling (20)
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BCGo: Microtransit System Operating throughout Calhoun County, MIRPO America
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On April 20, Southern Georgia Regional Commission stakeholders met for a virtual roundtable discussion on employment and transportation issues. During the event, Courtney Cherry, Berkeley-Charleston-Dorchester Council of Governments (SC), shared information about administering a regional vanpool program to provide regional residents with an affordable commute option.
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This document discusses how state agencies and Economic Development Districts (EDDs) can collaborate through the Comprehensive Economic Development Strategy (CEDS) process. It provides examples of states leveraging regional CEDS plans to inform statewide goals and programs. States can support regional CEDS planning by providing data, information, and resources. Statewide associations of EDDs are well-positioned to lead statewide CEDS/planning efforts in collaboration with states. EDDs should be key partners in developing and implementing statewide CEDS plans, even if not led by EDDs.
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Working with data is a challenge for many organizations. Nonprofits in particular may need to collect and analyze sensitive, incomplete, and/or biased historical data about people. In this talk, Dr. Cori Faklaris of UNC Charlotte provides an overview of current AI capabilities and weaknesses to consider when integrating current AI technologies into the data workflow. The talk is organized around three takeaways: (1) For better or sometimes worse, AI provides you with “infinite interns.” (2) Give people permission & guardrails to learn what works with these “interns” and what doesn’t. (3) Create a roadmap for adding in more AI to assist nonprofit work, along with strategies for bias mitigation.
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Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
The Antyodaya Saral Haryana Portal is a pioneering initiative by the Government of Haryana aimed at providing citizens with seamless access to a wide range of government services
15. • Seeks the wisdom of all,
including missing voices
• Values a town’s
uniqueness
• Recognizes the
importance of emotional
connections
• Leads to decisions based
on what matters most
Community Heart & Soul
28. • Greater sense of place
• Increased civic
participation
• New leaders and
alliances
• Increased trust and
relationships built
across historic divides
Remarkable Results with
Community Heart & Soul
31. Exercise: Community Network Analysis
Five Steps:
1. Name a group in your community.
2. How do these people get together?
3. What key individuals are connected to this
group?
4. What are ways that you can reach this group to
share information?
5. What ideas do you have for engaging this group?
48. Engagement is the meaningful involvement of
individual citizens in policy or program
development, from agenda-setting and planning
to decision-making, implementation and review.
It requires two-way communication that is
interactive and iterative with an aim to share
decision-making power and responsibility for
those decisions.
Source: Canadian Institutes of Health Research
Defining Engagement
49. Discussion
Share with your table a time when
you had a positive experience
engaging in your community as a
citizen.
50. Engagement Methods
• What goal is this activity
addressing?
• Is this activity a match for the target
stakeholders?
• Should this activity happen before,
after, or during the workshop?
• What product will come from this
activity? How will that product be
shared back out with the
community?
Jen
At Orton, we truly believe there is something special about every town. The Community Heart & Soul model is designed specifically to connect people to people and people to place because we know that when a community takes the time to get to know itself, it gains a sense of identity and purpose which is the foundation for building a stronger, healthier, and more economically vibrant future.
Jen
Community Heart & Soul is a way for people in small towns to rediscover what’s unique, special and great about where they live. Community Heart & Soul restores pride in towns that somehow lost it – maybe the factory closed, maybe development didn’t live up to its promises, maybe divisions seem deeper than ever. Does any of this sound familiar to you?
Jen
Community Heart & Soul gets the whole community together, that’s why it’s “community” Heart & Soul - and gets people talking about what they love about where they live. It gets people to think about what unites them, not divides them. It gets them to see assets not liabilities…like “yeah, we do have a beautiful river running right through town,” or “you know, our park is a great place to spend an afternoon with the kids” or “Friday night football is a great community tradition.”
Jen
Community Heart & Soul gives towns a road map with clear directions – concrete projects that the community is behind. Things snowball from there.
That lays the groundwork for great things to happen.
Cindy-
Let’s talk about an example of how Community Heart & Soul is Transformative:
Biddeford, Maine, was known as Trashtown. A classic New England textile mill town, the mills closed long ago.
Cindy-
In the 1980s the best option seemed to be a trash incinerator right in the center of town. It brought truck traffic. It smelled bad. But it employed 80 people.
But then it closed-unemployment, unsightly.
Town bough plant and tore it down
Cindy-Community Heart & Soul showed town leaders that the will of the people was to get the incinerator out of there. That empowered the city to buy the plant for $6 million and tear it down. That cleared the way for redevelopment of the mills. Developers saw opportunity and they saw a town that had a strong downtown plan and knew where it wanted to go.
Cindy-
Today, Biddeford Maine has over $100 million in approved projects on the books as the downtown revitalizes and the mills get transformed into offices, apartments, a boutique hotel.
Jen
With an entrepreneurial spirit and funding derived from the profits of The Vermont Country Store, Lyman Orton and Noel Fritzinger established the Orton Family Foundation in 1995 as a resource for small cities and towns grappling with change and searching for solutions.
Lyman Orton is from a small town in Southern Vermont, Weston, and he sat on the Planning Commission, frustrated with development. A Safari Park had been proposed on a mountaintop in his town – in Southern VT. As you can imagine, this was a bad decision. Townspeople didn’t want it, yet the decision passed and a Safari Park was developed. Lyman kept thinking “there has to be a better way. We need the townspeople’s voices heard.” And that planted the seed for Community Heart & Soul.
In the list of resources at the end of this webinar, we have included a link to a short, 2 minute video, of Lyman speaking about his passion and inspiration for how Community Heart & Soul came about. Make sure to view this at your leisure.
Jen
Community Heart & Soul is the result of $10M investment and nearly a decade of field testing, research, and development in over a dozen communities.
Today, over 35 towns are currently Community Heart & Soul towns, and many more are actively working to bring it to their communities
Jen
So what exactly is Community Heart & Soul? A community development model that helps to build stronger, healthier, and more economically vibrant small cities and towns.
Jen
This resident-driven model makes positive change by:
Seeking the wisdom of all, including missing voices
Values a town’s uniqueness
Recognizes the importance of emotional connections
Leads to decisions
*** Community Heart & Soul is based on three principles
Jen
These 3 principles set it apart from other strategic planning processes: The first of these is Involve Everyone. The involve everyone part of our thinking was to be sure missing voices were part of the process. So, while you won’t literally reach everyone, we emphasize reaching every segment of the community, especially those who haven’t be engaged in decision-making in the past.
We truly believe that the heart and soul of your community can only be found in the hearts and minds of the people who live, work and play there.
Jen
The second principle is to focus on what matters. The CH&S model engages people about what they care about. You will be asking: what matters most to them? Why do they choose to live in your community? And what will keep them there?
It’s important to start a new community narrative with a positive note. You can still find out what isn’t right or what doesn’t work by asking what people would change or what would make it better.
One way to discover what people care about is through storytelling – which is listening to people tell stories about their community - and then building a plan based on those community values.
Jen
The third principle is to play the long game, which is all about long-term change and transformation, including relationship-building and embedding Heart & Soul statements in the community for long-term success.
This success is based on:
Strong relationships that are built throughout the community
Putting the community’s values at the center of community decision-making and
Involving the community in its own progress on an on-going basis
Before I turn this over to Caitlyn, who will take you through the model itself, let’s do another check-in. As you look towards the future of your town, take a moment and use the Chat box again to write a brief sentence on what you hope to see. As before, it would be helpful if you also included the name of your town.
(Read a few, particularly if there are any themes…..)
Great thoughts – thanks so much for sharing. I am now going to turn the controls over to Caitlyn.
Jen
So what is the Heart & Soul approach? It is a 4-phase process that takes about two years to complete. Let’s take a quick look at what happens in each of the four phases.
Cindy-The first phase, Lay the Groundwork, is where you set up for success, taking about 2-3 months to get ready.
In this phase, you build your Heart & Soul Team. This team is an active group of volunteers that works collaboratively to guide the community through the Heart & Soul process. Together, the members should be well-respected and representative of the community’s diversity.
Cindy
In Phase 1, you will start to think differently about the people who live, work and play in your community. One way to do this is by conducting a Community Network Analysis. The CNA uses demographic data and local knowledge to create a comprehensive picture of who lives in your town.
Who knows who? Who can connect you to different groups within your community? A Community Network Analysis can help you discover this.
As your community changes, so will your CNA so this will need to be kept up-to-date and actively used throughout your Community Heart & Soul process. The important thing here is that the more inclusive you are in the process, the more support you are likely to have for actions later. When you’ve got a pretty solid plan in place, you close out this phase by introducing your Heart & Soul effort to the community in small and big ways to capture their attention.
Cindy-
Phase 2 is one of the most intensive phases, taking about 6-8 months to complete. In this phase, data is collected to identify community values. We collect stories from community members.
Your team will talk with the community in a variety of ways about what matters most to them. You’ll ask them things like: What do they value most about living in their town? And what are their hopes and concerns about where their community is headed?
Cindy-
hase two can take many forms but we encourage a lot of listening to people tell their stories. Like story gathering methods, story listening also has many forms with different opportunities for building relationships.
Things like infographics, stories shared on the local radio or compiled for community viewing, listening groups, or creative ways like our North Fork Valley town did with beer coasters coupled with a new “love it or leave it” brew. They gathered input on these beer coasters and made them available for people to review at the pub. Relationship development wasn’t necessarily face-to-face but it did get people reading what others said and got conversations started.
By the time you are done with this phase, you should have a clear picture of what matters most to the community, and be able use that data to create Community Heart & Soul statements.
Cindy-
Phase 3, Make Decisions, is about giving the community ownership over their future. It takes approximately 6-8 months for the community to consider the following:
Review options for action, using Heart & Soul statements as a guide
Evaluate the pros and cons between those proposed actions, and
Ultimately make some choices about priority actions.
Cindy-
Some decisions are easier than others. One example is in Gardiner, Maine, where residents spoke up about the importance of their community having events where they could all come together. In evaluating the pros and cons of all of the options presented, it was determined that waterfront concerts were an important part of the community.
You are done with this phase when you have a written plan that has been approved by the community.
Cindy-
And in the final phase, Take Action, actions begin – if they haven’t started already.
Getting to action is the fun part for many people because you really begin to see the fruits of your labor:
Resources and partners are mobilized.
Heart & Soul statements are embedded in the community’s policy and planning documents and around the community in visible ways so that these statements continue to be remembered and used to guide decision-making.
Cindy-
Formal organizations, including your local government, adopt the values and incorporate them in their policy and planning documents. For example, the City of Golden, CO, used their community-articulated Heart & Soul statements as the foundation of their comprehensive plan. Council members reflect on them as they consider new business, and other organizations in the community have adopted them as well. This image shows the Community Heart & Soul statements established by Gardiner Maine. Some towns also post these statements on the wall in the city council chambers, making them an easy reference when making decisions.
Organizations may also work together to create some kind of visible display of the community’s Heart & Soul statements in a prominent place or places in the community. For instance, artists in North Fork Valley, CO, created and installed community sculptures at each of their three libraries – one in each town that makes up the valley.
And, finally, the Team establishes ways to measure and share successes as actions are implemented in the years to come.
Jen
Working with these three principles, Heart & Soul communities have found remarkable results…
Residents feel more connected to their community and have a greater sense of place In McComb, Ohio (population 2,000), Heart & Soul rekindled pride right away as residents recognized and felt proud of their community. In one year, 8 new businesses opened up!
Increased civic participation, such as in Golden, Colorado where more than 2,000 residents participated in Heart & Soul…
New leaders are discovered and nurture, as in Gardiner, Maine, where city committees now consist of new volunteers and more people are running for city council …
Residents and leaders trust each other more – even across historic divides. In Cortez, Colorado, Heart & Soul built bridges between the locals and the neighboring Ute tribal reservation. One concrete example is the tribe’s participation in designing a gateway sign to Cortez, a symbolic and important gesture.
Jen
We’ve given you a very broad view of Heart & Soul—its principles and the four phases. You can read more about the details in our Field Guide, available as a free download on our website. We also have a lot of online resources to help with each step of the process.
The principles and phases are the core of our methodology, but how Heart & Soul comes to life in communities is where the magic really happens. We encourage communities to use Heart & Soul as a way to start changing the way they do business, to take risks and try new ideas.
Jen
Community Network Analysis™ (CNA) is a tool for understanding who lives, works and plays in your community, and offers insights into how best to reach them. Community Network Analysis provides a framework for cataloging the groups and networks in your area, and for coordinating efforts to communicate with and engage these groups.
Community Heart & Soul is grounded in the principle Involve Everyone. Knowing the composition of your community is essential for achieving diverse engagement in Heart & Soul.
In nearly every community, there are a few key community members who actively attend council and other public meetings. They are on the boards and they volunteer for every community dinner and fundraiser. They contribute much to the fabric of the community, and they may feel responsible for ensuring that things in the community “get done.”
But there are other community members out there. There are other people who can also contribute. The CNA is designed to help you bring more voices to the table, to ensure that everyone who wants to, has the opportunity to take part.
Sometimes those missing voices are “missing” because they haven’t been reached. And reaching those missing voices is a challenge. It is not as easy as just inviting everyone.
The CNA helps you to reach and engage missing voices strategically through trusted networks in which they can feel more comfortable about participating and speaking up.
Jen and cindy and Tommy and then float around
Exercise: Let’s practice using the CNA. At your tables, you have our CNA worksheet which outlines the five steps listed on the screen. Together with the people at your table, identify one group that you’ve had trouble reaching for community outreach or engagement processes in your community, then use the worksheet to walk through the five steps of the CNA.
Ask a few tables to share out what they talked about in small groups.
Recap of exercise:
How did that feel
Do you see all the different groups
Now that you’ve seen how a CNA is done, Tommy will introduce Cortez’s Community Heart & Soul process and share how their CNA and engagement strategy led to a more successful project
Tommy
Tommy
38% of surrounding land in Montezuma County owned by Ute Mountain Ute Tribe
28% privately held
Remainder owned by federal or state
If time allows:70% white 16% Hispanic 12% American Indian
87% high school graduate is highest education 62% home ownership
$157,000 median housing value $41,238/year median household income
Tommy
Low Tech Tools for Targeted Outreach shown here: Basic tent set up at 4th of July Event – a popular event at a familiar gathering place
Dot polling on map in tent
Capturing peoples ideas in writing on cardstock
Capturing personal stories on video –
Offering prizes to participants
Tommy
H&S had a tent at the entrance to a Summerfest gathering downtown
collected video stories again
conducted paper surveys
captured ideas on chalkboard
Also mention use of sticky note ideas gathering at 9 new health fair
Tommy
Tommy
Tommy
Tommy
Tommy
Tommy
Tommy
Tommy
Tommy
Tommy
Tommy
Tommy
Jen- what has been your experience with engagement, same ol same ol, doesn’t always work
Jen
Focus on positive, not negative because we know we’ve all had those not so pleasant experiences
Cindy
Next, we’ll focus on engagement methods—which is just one part of an engagement strategy. It is important to be intentional about your engagement methods and thoughtful about what you hope to achieve. Here are some guiding questions.
Considerations for selecting methods: What goal is this activity addressing?
Is this activity a match for the target stakeholders?
Should this activity happen before, during, or after the workshop?
What product will come from this activity, and how will that product be shared back out to the community?
Cindy-
**Invite creativity along the way!
Cindy
Cindy
Gardiner, Maine collected ideas during National Night Out. Participants could participate in carnival-style games to get a slice of watermelon or whoopie pie. Raise your idea flags--one wish or idea for Gardiner on small flag—were created and displayed (pictured). Event was fun and family friendly.
Cindy
Cindy
In Polson Montana, they used a traveling video kiosk where individuals or groups could share their stories and create a post card at the same time.
Cindy
Gardiner idea wall
Cindy
In developing their downtown master plan, Heart of Biddeford took to the streets to learn more about great places in town with the HeartSpots Memory Lane project. After identifying favorite spots around downtown through a mapping exercise, the project team hung wooden signs at the most special places. Residents were asked to share their stories of that spot by calling a local phone number and recording a memory or a wish for the future. This walk down memory lane not only offered a better understanding of Biddeford’s most loved places, it also helped build community pride. Stories from the HeartSpots reminded everyone of Biddeford’s past strengths and its potential for success.
Cindy
Cindy
Cindy
Cindy
Engagement is about making connections, building relationships, and listening to your community. It is also about doing something with the information you collect! A simple way to begin looking at engagement data is to identify the frequency of words—this can help you identify common themes that were shared by all residents.
Jen
Are any of the engagement strategies we just discussed ones you think you can use. How would use it?