This document discusses the fundamentals of social media marketing. It provides statistics on the size and growth of major social networking sites like Facebook, Twitter, YouTube, and LinkedIn. It then offers tips for developing an effective social media strategy, such as determining goals and time commitment, listening to conversations, asking questions, and creating original contests to engage customers. Examples of successful corporate social media pages are also included.

1. Social Media Fundamentals

2. The Social Media Revolution

3. The Benefits of Social Media Marketing

4. The Cost of Social Media Marketing Sold as cost-effective or free 1 hour + per day Learn Engage Promote Build

5. The Five Main Social Networking Sites Facebook Twitter YouTube LinkedIn Foursquare

6. Facebook More than 500 million active users Average user has 130 friends People spend over 700 billion minutes per month on Facebook Average user is connected to 80 Pages, Groups & Events 250 million users on mobile devices

7. Twitter 3 years, 2 month, and 1 day to reach 1 billion tweets Now 1 billion tweets per week 140 million tweets per day Daily sign up rate has been 460,000 per day 182% increase in tweets from mobile devices in the past year

8. YouTube Over 2 billion views per day Almost double the prime time audience of all 3 major US networks combined 24 hours of video uploaded every second More video uploaded in 60 minutes than all 3 major networks created in 60 years 46.2 years worth of YouTube videos watched on Facebook every day

9. LinkedIn 101 million users worldwide Used by 69 of the Fortune 100 companies 30% are part of small enterprise (less than 1000 staff) ¾ of users are in North America Operates in 200 countries around the world

10. Foursquare Grew 3400% last year 381,576,305 check ins 6,000,000 user sign ups 19 mayors (including Bloomberg) declared April 16 official 4sqDay

11. Social Media Marketing Done Right Corporate Dell [http://www.content.dell.com/us/en/corp/social-media-twitter.aspx] Starbucks [http://www.facebook.com/Starbucks] Local Victoria Hyundai [http://www.facebook.com/VictoriaHyundai] Maude Hunters [http://www.facebook.com/maudehunterspub]

12. Where to Start Determine home base (website, blog, etc.) Set up applicable Social Networking accounts Research competitors and other similar campaigns Follow and watch others before building your own strategy Build a strategy

13. Strategy Development Create goals (short term & long term) Determine how much time you will spend each day What can you give away? What are your demographics? How can you be unique?

14. Creating a Conversation Listen first Provide incentives Ask questions Jump in to existing conversations Don’t always be self-serving Stay out of politics, religion, etc.

15. Contest and Promotional Ideas Watch competitors Be mindful of the rules Give away meaningful prizes Be original Think about the (potential) customers needs Try not to limit or hinder people’s ability to enter

16. Stikky Media Simon Vreeswijk http://www.stikkymedia.com http://www.twitter.com/stikkymedia http://www.facebook.com/stikkymedia