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Brandwatch
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Content Intelligence How To Improve Your Content Marketing With Data

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@BuzzSumo@SteveRayson Content Intelligence How To Improve Your Content Marketing With Data Steve Rayson BuzzSumo
@BuzzSumo@SteveRayson What content is engaging your audience right now? 1. Timely
@BuzzSumo@SteveRayson What content is resonating What is trending What is working for your competitors How is content being amplified We want data on:
@BuzzSumo@SteveRayson Will your audience like your content? Will they share it?
@BuzzSumo@SteveRayson Research Your Area
@BuzzSumo@SteveRayson List Posts
@BuzzSumo@SteveRayson Next Most Shared Number?
@BuzzSumo@SteveRayson
@BuzzSumo@SteveRayson Golden Ratio – Images To Words
@BuzzSumo@SteveRayson Everyone loves a quiz Average quiz shared 1,900 times
@BuzzSumo@SteveRayson What content is engaging your audience right now? The Trend Is Your Friend
@BuzzSumo@SteveRayson
@BuzzSumo@SteveRayson Brandwatch Signals
@BuzzSumo@SteveRayson Trending – be the first to share viral content – the first to comment and share viewpoints – create content quickly around the stories that matter most to your audience Create a deeper level of engagement and build credibility.
@BuzzSumo@SteveRayson Predict the Future Track emerging content that will trend: – Industry news – New research – New products
@BuzzSumo@SteveRayson Track winning sites Most shared domains for content on Kitchens on Facebook
@BuzzSumo@SteveRayson
@BuzzSumo@SteveRayson Who Is Amplifying Content?
@BuzzSumo@SteveRayson
@BuzzSumo@SteveRayson Influencers Average shares by number of people that shared who had a retweet ratio of 2 or more.
@BuzzSumo@SteveRayson Create an outreach list of influencers with a retweet rate > 2 Include people who share your competitor’s content with a retweet rate > 2 Aim to get 5 influencers to share your post
@BuzzSumo@SteveRayson
@BuzzSumo@SteveRayson Thank You 23

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Steve's presentation

Editor's Notes

  1. At BuzzSumo we aim to help you track and monitor content that is working. What should you track?
  2. It is about understanding you audience. The content driving engagement, passion, shares and comments. We want data on…
  3. Most shared content on Moz last month
  4. Most shared list number is 10
  5. An image every 75-100 words gets more shares on average.
  6. Most shared content on Moz.
  7. Top content in last month
  8. Social is a content discovery layer