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Buzzmetrics Social Listening


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Peter Nguyen
Managing Director

2A Nguyen Thi Minh Khai, Da Kao, District 1, HCMC
t: + 84 8 6287 1072
f : + 84 8 6287 1073
m: +84 977 550 665

Published in: Marketing
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Buzzmetrics Social Listening

  1. 1. Copyright 2010 BuzzInsight. This text is for position only. Buzzmetrics Credentials
  2. 2. 2 How Buzzmetrics works? Consumers voice opinions online and post on a social networks such as blog or board, facebook, twitter or online news article The BuzzMetrics methodology involves crawling social networks such as blogs, forums, Facebook, Twitter, YouTube etc. to capture consumer opinions into a robust database, from which data can be analysed to deliver instantaneous market research report to guide the marketing campaign • 1,030 forums, 575 blogs, 7,379 Online News Portals, 12 social networks, 33 Online Retailers and Classifieds • 230+ millions of discussions in 2013 Category Level Discussions Brand Discussions Product Level Discussions
  3. 3. 3 Buzzmetrics Platforms
  4. 4. 4 We provide what Marketers need. It is Research, not just Monitoring. Our customers are large enterprise marketers across to Consumer Packaged Goods, Consumer Electronics, Telecom, Auto, Pharmaceutical, Finance and Media industries Our Clients
  5. 5. 5 Our Client Testimonials Coca Cola uses Buzzmetrics Brand Tracking to monitor Corporate brand reputation. Johnson & Johnson uses Buzzmetrics Category Research to plan for Digital Marketing Campaign Leo Burnett, Samsung and Buzz Metrics partner to get the most out of Galaxy Tab S launch. Ogilvy and Buzzmetrics work collaboratively to develop co-branded solution for Clients. Phibious uses Buzzmetrics Brand Tracking and Category Research to plan Clients’ Digital Marketing Campaigns Samsung uses Buzzmetrics Campaign Tracker Solution to manages and optimizes Campaigns and Products in real-time. Sprite uses Buzzmetrics Trend Spotter Solution to identify Passion Point for Teens. Unilever uses Buzzmetrics Brand Tracking to monitor Consumer Feedbacks of its product Portfolio
  6. 6. 6 We are a team of talented, driven and innovative players who work together to deliver best-in-class insights to our clients. We are passionate about our Clients and the possibilities of Social Media in helping brands build brand love Our Team
  7. 7. 7 Need What do they talk about before they even need the product Identity Factors to consider before Purchase Identify Drivers of Loyalty, Advocacy Identify Drivers of Brand Defection Identify Purchase Drivers Identify Bariers to Purchase Buzzmetrics Brand Journey Framework Value of Social Listening lies in detecting the Consumers at every stage of the Brand Journey
  8. 8. 8 Buzzmetrics Social Listening allows the Brand to engage with the Consumers at every single stage of the Brand Life Cycle Before they need the product When they need the product When they buy the Brand When the Brand try to reach them Find out what they talk about the most with Trend Study Know how their Usage and Attitude in Category Research Know their opinion about the Brand in Brand Tracking See how they respond to your Brand message with Campaign Tracker Alert/Monitor negative issues with Crisis Monitoring Move them down the Purchase Funnel with Brand Journey
  9. 9. 9 Ask our Client Service team for a presentation at your office Now for a demo of our platforms or how Buzzmetrics helps your business
  10. 10. 10 Peter Nguyen Managing Director WEBM 2A Nguyen Thi Minh Khai, Da Kao, District 1, HCMC Peter Nguyen fiickdotcom Peter Nguyen t: + 84 8 6287 1072 f : + 84 8 6287 1073 m: +84 977 550 665 e: Any question please contact