A random sample of creative advertising expression case studies using unique, experiential and non-traditional media

1. A Sampling of Non-Traditional
and Creative Media Campaigns
A Study of Creative
Communication
By: Steve-OH-MG.Com

2. Challenge:
Consumers don’t realize
proceeds from playing the
lottery have a direct benefit
for the environment
Connection:
Use the environment literally
to convey the message.
Campaign: Beneficiary

3. Online “Crush” unit
Campaign: Powerball
“Crushed” Cars
“Crush” Car Mobile Truck
Challenge:
Encourage more consistent
Powerball play during non-peak
periods (Sweetspot $60-$80
million) - Introduce new people to
Powerball, Re-invigorate brand
Connection:
Connect with “fun and surprise” of
lottery play by creating a visceral
connection with consumers.
3D Board Downtown Mpls

4. Placement in Mpls/St. Paul
skyway systems
Challenge:
Drive incremental sales of lottery
tickets as gifts during the holiday
season.
Creative Foundation
The creative utilized a world-class
photographer to highlight larger than
life surprised faces of winning ticket
recipients. “We wanted the ads to be
large and visually arresting, as well as
fun."
Connection:
Shopping Occasion Strategy: Connect
messaging where consumers are
shopping or in a shopping mindset.
Surprise and engage people by placing
them in unexpected places leading in to
retailers.
Wild Postings and Projection Media
during Holidazzle Parade

5. Halosonic “Talking” Audio Shelter
Campaign: Gopher 5
AM Transmitter “Talking” Billboard
Gopher 5 “Gopherizer” Microsite
Challenge:
Revitalize Gopher 5, a unique MN
only game which has not actively
been marketed in many years.
Creative Foundation
Gopher teeth became the foundation
for the creative elements, visually
showing people with their teeth and
results of their winnings.
Connection:
Create buzz tactics to revitalize the
game by integrating an audio thread
throughout all elements using the
unique gopher audio
Newspaper ad and Polybag “Gopher
teeth” insert

6. Campaign: Grand Opening-Texas
Challenge:
Overcome low brand awareness
– consumer perceptions that
NT+E is for “contractors only”
Drive traffic during store opening
and beyond
Connection:
Use micro-targeted tactics and
promotional messaging around
immediate radius of store.
Make NT&E more approachable via
brand ambassadors and neighborhood
door hangers

7. Challenge:
Independent brewery Schell’s
was an also ran with distributors
– it’s legacy had aged and it’s
iconic standing waned
Connection:
Reconnect with consumers and
influence distribution by stimulating
demand. “Own the Night” by targeting
nightlife hot spots using irreverent urban
messaging creating an exclusive
underground concert series at area
hipster dive bars.
Client: Schell’s Brewery
Brand Re-Launch

8. Campaign: Holiday 2013
Challenge:
Find a way to connect with
young men conditioned by the
dominant market leader, Beats
headphones that outspends
Skullcandy 100-1.
Connection:
Connect “urban cool” with
Skullcandy – create “visceral”
connections. Cover unusual
visual urban outdoor settings to
pique curiosity and youth appeal.
Using the sports celebrities urban
appeal, saturate key distributor
home markets. Engage audiences
with non-traditional out-of-home,
sampling and experiential
elements.