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Norelco 1 Media Planning New Bodygroomer enlightens 4 million young men
Team member introduction slide ,[object Object],[object Object],[object Object],[object Object]
Statement of purpose ,[object Object],[object Object]
Background research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background research Where past meets the future ,[object Object],[object Object],[object Object],[object Object],[object Object]
Media direction/target audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media direction/target audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media direction/ Target Audience ,[object Object],[object Object],[object Object],[object Object]
Media direction / Timing - Budget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Placement – Plan A ,[object Object],[object Object]
Media Placement – Plan B ,[object Object]
Media Placement – Plan C ,[object Object],[object Object],[object Object]
Media direction / Timing - Budget ,[object Object]
Media Objectives/direction/ target audience ,[object Object],[object Object]
Media Tactics: How do we tend to accomplish the objective? ,[object Object],[object Object],[object Object]
Media considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Special media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Special Ethnic Test Activity
 
 
 
 
 
 
 
 
 
 

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