Pepsi: oyebubly, asian paints badyahaiAlphelebr: lagerahoIMC
Guerrilla Advertising : flash mobs, grafiti low cost , to attract attention of a mixed group of peopleThomas Barratt- "the father of modern advertising
““Any paid form of non-personal presentation and
promotion of ideas, goods and services through mass
media such as newspapers, magazines, television or radio
by an identified sponsor”
------- Philip Kotler
Advertising is a form of communication for marketing and
used to encourage, persuade, or manipulate an audience
(viewers, readers or listeners; sometimes a specific group) to
continue or take some new action
Street callers, town cries
Papyrus – Egypt, Greece, Rome
Rock art, Wall paintings - Asia, Africa, and South
Handbills and posters – plays, recruitment for
Shock advertising or Shockvertising is a type
of advertising generally regarded as one that
“deliberately, rather than inadvertently,
startles and offends its audience by violating
norms for social values and personal ideals.”
They include lewd or tasteless sexual
references or obscenity, vulgarity, brutality,
nudity, gruesome or revolting scenes, or
Huge Impact On Consumer Purchases
Brand Image: This Impact May Be Positive Or Negative
Shock advertising is not for everybody.
Shock advertising creates curiosity
Brands And Government Organizations Are Using Shock
Advertisements In India
Cancer Society Of India Etc
Surrogate Advertising: Softly
promoting hard products
Surrogate advertising of products is done by
promoting other products under the umbrella of
the original brand.
It includes promotional products like audio Cds,
Cassettes, Apparels etc.
Bagpiper : Club soda
Imperial Blue : Music CD's 'Men will be men„
Royal Challenge : Golf accessories, music CD's
and mineral water.
A coordinated series of linked advertisements with
a single idea or theme.
Broadcast through several media channels.
It may focus on a common theme and one or few
brands or products, or be directed at a particular
segment of the population.
Successful advertising campaigns achieve far
more than the sporadic advertising, and may last
from a few weeks and months to years.
Bubbles — the Pears' Soap
Thomas Barratt- "the father of modern
"fine art" used to connote the
brand's quality, purity (ie untainted by
commercialism) and simplicity
""Good morning. Have you used