By: Raksha Chandra
<ul><li>A promotion tactic designed to associate a company, product, or service with a particular event, or to  attract th...
<ul><li>To capitalize on the goodwill of a popular sponsored event. </li></ul><ul><li>Intentionally confuse the public for...
<ul><li>Brand Recall </li></ul><ul><li>For associating the product with the event </li></ul><ul><li>Competitive strategy <...
<ul><li>Super Bowl in US </li></ul><ul><li>Social networking site by Nike and Google  </li></ul><ul><li>Dutch beer company...
 
 
 
 
<ul><li>http://www.yourdictionary.com/business/ambush-marketing </li></ul><ul><li>http://www.football-marketing.com/2010/0...
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Ambush marketing

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Ambush marketing

  1. 1. By: Raksha Chandra
  2. 2. <ul><li>A promotion tactic designed to associate a company, product, or service with a particular event, or to attract the attention of people attending the event, without payment being made for an official sponsorship. </li></ul>
  3. 3. <ul><li>To capitalize on the goodwill of a popular sponsored event. </li></ul><ul><li>Intentionally confuse the public for considering the brand to be the main sponsor. </li></ul><ul><ul><ul><li>to deflect some attention away from the competing sponsors </li></ul></ul></ul><ul><ul><ul><li>to reduce the effectiveness of their communication while also undermining the value and the quality of the sponsorship opportunity that was sold </li></ul></ul></ul>
  4. 4. <ul><li>Brand Recall </li></ul><ul><li>For associating the product with the event </li></ul><ul><li>Competitive strategy </li></ul>
  5. 5. <ul><li>Super Bowl in US </li></ul><ul><li>Social networking site by Nike and Google </li></ul><ul><li>Dutch beer company(Bavaria) in the recent World cup match </li></ul>
  6. 10. <ul><li>http://www.yourdictionary.com/business/ambush-marketing </li></ul><ul><li>http://www.football-marketing.com/2010/06/16/beer-company-employs-ambush-marketing-at-world-cup-2010/ </li></ul>

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