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ADVERTISING BY MRS. POWELL 7th grade ELA
Why advertise? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Kinds of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nostalgia ,[object Object],Duncan Hines Cookies (1985) Just like Mom’s, only better
Bandwagon ,[object Object],Verizon Chocolate
Transfer/Fantasy ,[object Object],Melting Pot Commercial
Humor ,[object Object],Funny Commercials
Sense Appeal ,[object Object],Honda Diesel Engine Commercial
Statistics ,[object Object],Trident
Testimonial ,[object Object],Diet Coke The “Got Milk?” ads may have been the most successful use of celebrity endorsements of all time.

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Advertising intro