Evaluation

1. My target audience will most likely be unisex as due to my secondary
research, I noticed that both male and female genders like the indie
genre.
My target audience may be interested in;
 Music (indie/rock)
 Festivals
 Alcohol/smoking
 Vintage
 Instruments
 Plain/vintage clothing
 Photography
People of this age range (15-
25) are young and often “Live
in the moment” therefore
stereotypically enjoy partying
as they are young.
Due to my secondary research, I have
discovered that my target audience is more
likely to be;
 Older teens/young adults (15-25)
 Unisex (male and female)
 Working class