Inbound marketing is a holistic, data-driven approach to attracting and converting visitors through content and personalization. It involves blogging, social media, keywords, landing pages, forms, email marketing, and CRM integrations. A survey of over 3,300 marketers found that 58% practice inbound marketing and it generates 54% more leads than outbound marketing. Inbound marketing budgets and spending are increasing annually as well.

2. WHAT IS
inbound marketing
ANYWAY?

3. Blog
Social Media
Keywords
Pages
Calls-to-Action
Landing Pages
Forms
Contacts
Email
Workflows
Lead Scoring
CRM Integrations
Social Media
Smart-Calls-to-Action
Email
Workflows
Attract Convert Close Delight
Strangers Visitors Leads Customers Promoters
• Inbound marketing is a holistic, data-driven approach to marketing that involves
attracting and converting visitors through content and personal context.
• Marketers are looking to inbound marketing as a solution to reaching today’s
fragmented, digitally savvy consumer audience.
INBOUND MARKETING METHODOLOGY.

4. WE ASKED OVER MARKETERS3,300
128IN COUNTRIES WHAT THEY THINK
ABOUT INBOUND MARKETING.

5. HERE’S A SNEAK PEEK
OF WHAT THEY SAID…

6. INBOUND’S MARKET SHARE.
of marketers practice
inbound marketing.58%
54%
more leads are generated
by inbound than outbound.
Survey n: 3,339

7. “This report should get your whole team,
from your CEO, salespeople and marketers
enthusiastic about the future of marketing
at your company in 2013 and beyond.”
-Bryan Eisenberg, Partner, Eisenberg Holdings
@TheGrok

8. INBOUND MARKETING IS GROWING.
of marketers will increase inbound
spending this year – the third year
in a row that inbound budgets are
increasing at a near 50% pace.48%
Survey n: 3,339

9. INBOUND IS PROFITABLE.
as many marketers
say inbound delivers a below
average cost-per-lead vs. outbound.2X
Survey n: 3,339

10. The complete State Of Inbound Marketing
Report is packed with inspiring data on the
inbound marketing industry. To receive the
entire report once it’s published, just click
next and provide your email address.
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