The document discusses the transformation of traditional business into socially optimized enterprises that are more agile, innovative, and focused on customer-centric relationships. It highlights the benefits of adopting social business practices, including greater visibility, creativity, and collaboration, which lead to improved organizational performance. Emphasizing the importance of openness and shared intelligence, the document calls for a cultural shift towards decentralized, team-oriented structures that engage all employees.

1. BUSINESS BENEFITS FOR: SOCIAL BUSINESS IMPACT ON THE GLOBAL DEFINING ATTRIBUTES
Marketing Sales R&D Customer service Customers IS A MARATHON — WORKFORCE: OF THE SOCIALLY
Better connected
More playful, faster, Fluid and continuous More agile, innovative More caring, direct, Have a say and NOT A SPRINT: EVOLVED BUSINESS:
responsive, stream- relationships with decreased dev accessible — know it — they feel
lined and direct cultivated online cycles, increased opps embraces and deals the authenticity Break down barriers REAL-TIME CREATIVE
COLLECTIVE TRUSTED
ART
for outsourcing with mistakes
AUTHENTIC
ST Manage cultural differences
ENCOURAGING
CONNECT MORE DOTS: Easy to find experts
COHESIVE
OPEN
Alignment & perspective COLLABORATIVE
R&D SALES TRANSPARENT
KEY DIFFERENCES VERSUS Higher performance Greater achievement
Become more dynamic
CUSTOMER-CENTRIC
TRADITIONAL BUSINESS: CRM
MKTG
!
Greater
ERP PAINS FELT BY
ORGANIZATIONS
ATTRIBUTES OF A SOCIALLY OPTIMIZED BUSINESS
acceptance
of risk, failures Team-oriented, THAT ARE NOT
Clear guidelines
much flatter: exists SOCIALLY-EVOLVED:
beyond the org chart · Low employee engagement
allow everyone to
What’s different? Who benefits?
FEEDBACK METRICS TRENDS ALERTS
speak openly on · Opaque and misaligned
behalf of company Greater business visibility: Info · Lack of creativity
flows vertically and horizontally · Keep reinventing the wheel
The social business is alive with energy and big ideas — you might call · Can’t be nimble
Democratization · Can’t capitalize on resources
of information Comfortable with
outward-facing it a Renaissance for the information age. After decades of mechanistic, · At competitive disadvantage
· Slow to change
communication dehumanizing, process-oriented management dogma, progressive · No perspective on future
Leaders and experts organizations are waking up to the disturbing truth that they’ve squeezed
can easily emerge
all the creativity out of their business. When companies embrace organic,
NEW BEHAVIORS IN INDIVIDUALS: passionate, socially-savvy initiatives, they blossom. Who benefits? Everyone.
· More open to sharing
INTELLIGENCE & INSIGHTS VIA DASHBOARDS:
· Introverts become extroverts
HELLO
Change Content MY ROLE IS
· Diverse audiences join together Transparency & trust EASILY ACCESSIBLE Culture that’s more comfortable NEW ROLES:
communicating, collaborating Agent Editor EER ”
· Pride in being “the expert” TECHNOLOGIES: “EMERGEN
Video
Mobile &
IA L
SOC
Shorter decision- · Thinkers can
making cycles Blogs Wikis IM
release thoughts
· More questioning
· Less risk-averse Collaborative Community
Consultant Manager
MASSIVE SHIFT Attitude change
in individuals
· Things get done KNOWLEDGE VS
SOCIAL Authenticity is
everywhere
Overall improvement
in business practice
FROM “ME” TO “WE”: creates long-term
because people MANAGEMENT BUSINESS:
want to versus Structured, not very useful · · Gather 1st, organize 2nd
· People “work out loud” impact on culture
WE
are told to Capture of information · · Capture of interaction
· Ideas are crowdsourced
· Openness is rewarded · Enables all to ask Taxonomy of knowledge · · Folksonomy of knowledge
questions and get Top-down · · Community
answers
BUSINESS BENEFITS FOR:
Finance Line Managers Partners
More innovative and Proactive, have faster More connected
transparent, can allocate turnaround, work out and efficient, can
resources better, give the loud, increase employee be included in
department a human face engagement conversations
Learn more at http://socialbusinesscouncil.com