StartupFlux is a startup consulting company that provides data-driven solutions to help investors discover startups, startups conduct market research and competitive analysis, and marketing teams identify sales leads. The company was founded by Vaibhav Jain and has a team of developers and data analysts. It aims to provide timely data and insights currently unavailable or too expensive through existing sources like reports and consultants. The platform will use AI/ML techniques to analyze startup data and provide scores and recommendations. The business model involves SAAS subscriptions and potential consulting services. Key targets include investors, accelerators, startups, and marketing teams representing a total addressable market of over 300,000 organizations.

1. StartupFlux
Consulting in the Cloud

2. TEAM
Founder:
• Vaibhav Jain, B.E PICT Pune, 2011, Ex- Symantec, Ex-Mobileiron
Development:
• Mohit jain, MS in ML from IIIT Hyderabad
• John, B.tech CS, GGIPU
• Siddharth, B.Tech CS, Jaypee Noida
Data Analyst:
• Jay Mehta, B.Tech CS, DAICT Gandhinagar

3. Problem
• Investors have a tough time Discovering Start-ups. Shortlisting/Due Diligence is time consuming
and difficult.
• Accelerators/Incubators need to provide the right guidance to Startups.
• Startups need good tools for market research and competitive analysis. Cannot hire Consultants.
• Startups have tough time generating Sales leads
• Startups need Correct Contact info, pricing.
• Marketing teams have email but not complete data.
• Market Research data is not readily available, and is very expensive.
• Several Startup Consultancies do the work manually.
• Journalists do not have access to reliable data.
• C level exec want to keep track of competition
• Angels invest money in very unsophisticated manner owing to lack of info.
• Colleges/universities do not have the right data to feed and empower students

4. What is happening today
• Startups spend weeks and weeks researching about product market fit,
competition, business models, monetization channels etc
• Startups start approaching anyone and everyone. Lots of time is wasted
chasing the wrong sales leads, spending on wrong marketing channels
• Investors spend a lot of time screening Startups. Tools they use are very
expensive.
• All of them are still collating on Excel! Rewriting the same queries,
generating same graphs, reinventing the wheel.
• They buy expensive reports, hire expensive consultants.
• Marketing teams struggle with targeted campaigns.

5. Solution
• Data Driven Answers at the Speed of Light
• Investors can discover, compare and shortlist startups
• Startups can do market research and competitive analysis
• Teams can identify Sales Leads and marketing strategies
• Our scores are a great way for startups to track their progress.
• Qualify your leads by enriching them with full person and company
profiles.
• The content you need to accelerate your research, marketing, and
sales

6. Competitive Strategy
• Pricing: Innovators Dilemma
• Go to market with breadth of scalable products.

7. Business Model/Pricing
• SAAS per user, per Enterprise
• Consulting?
• DAAS : Partnerships/Revenue sharing
• DAAS
• Ads on Free Plan for Startup Enthusiasts?
• Reports?

8. KPI’s to monitor
• Monthly growth rate – Enterprise and Customer
• Churn from Free to Paid subscription
• Paid plan usage statistics
• Website Churn
• Organic marketing to paid conversion

9. Competition
• DIRECT
• Tracxn, mattermark, crunchbase, cb insights,Owler, Privco(revenues
10< <100 Million $)
• INDIRECT
• Offline: Letsventure, incubators/accelerators etc
• Big players($1 billion plus revenues): morning Star, Bloomberg, Dow
Jones, gartner, Thomson reuters, S&P capital

10. Target Market
• Accelerators/Incubators
• Startups
• Investors/Angels/CrowdInvestors
• Journalists
• Sales and Marketing teams

11. Market Size
• 50k Investors (firms and individuals)
• 40k accelerators and incubators
• 200k active startups
• 20k Journalists
• 250 million companies worldwide

12. Go to Market
• Bottom Up approach to market
• Website Footfalls – SEO and Social media marketing of Startup data
and ratings
• Newsletter subscribers
• Content Rich Blog
• Tool for Investors(Micro VC’s, Angels etc)
• Tool for Accelerators/incubators
• Tool for Startups