adtech SF12 Startup spotlight social involver
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Involver is a pure technology player focused on enterprise social media monitoring and social marketing solutions. It offers a visual authoring tool called SML that allows non-technical users to create social campaigns using a drag-and-drop interface without coding, but it may lack some customization options. The document discusses Involver's visual authoring solution and provides two use cases for growth and restructuring scenarios.
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adtech SF12 Startup spotlight social involver
- 1. Involver is the only pure technology player in the enterprise SMMS industry. AGENCIES BRANDS SML ™ Social Markup Language
- 2. Visual Authoring Pros Cons 8 No coding p Lacks required customization 2 Drag-and-drop B Doesn’t work interface everywhere Supports m Doesn’t support localization teamwork and roles
- 3. Visual SML™ The visual authoring solution that has it all GIANT Bikes Page HERE SML™
- 4. Visual Authoring: 2 Use Cases G ROW T H R EST R U C T U R I N G Medium- Sized Businesses
- 5. Defining collaboration on social projects The Involver Platform DEVELOPERS DESIGNERS Visual SML™ PROJECT MANAGERS COMMUNITY MANAGERS
Editor's Notes
- I.Who is Involver?The only pure technology player – We have SML: Customers don’t have to come to us for services—they can develop it themselves. Agencies have been the channel we’ve sold through because they provide with the strategy and creative, and we supply the technology.
- IITHE PROBLEM: Visual authoring is great, BUT it doesn’t work everywhere—The way it’s been built so far has been approached wrong; not flexible enough in some places & when they need more customization, they need a whole other platform and end up having to pay up the nose for itAs social becomes more mainstream, both agencies and brand marketers are realizing that the actual structure of their teams is changing to be able to do these social marketing projects. What they need & what they haven’t really had is a single place where they can all work together.
- A brand with a corporate marketing site & willing to have front end developers build that out. But the brand also has regional offices that don’t have front-end developers but still need to support them. Insert Visual SML: Now the brand has visual authoring where there are onlydesigners and a more flexible tool for areas where the brand has resources. No need for 2 tools to get the whole job done. Visual SML is the only visual authoring environment that supports that-When you want to extend what you’ve built with VisualSML to something cooler, we're ready for you-- SML
- III.2 Visual Authoring Use Cases1. Growth: For medium-sized businesses who are just building teams. They need a platform where they can start something and slowly get more sophisticated and mature. Visual SML allows this because it’s built on top of SML.2. Enterprise – Looking to restructure and optimize teams and workflows
- V.As social marketing matures, the structures of teams that deliver these projects are going to change. We’re defining how collaboration is done on social projects. As a tech provider the Involver Platform is the only Platform where everyone can collaborate together (developers, designers, project managers, community manager) to bring projects to life, vsml completes that offering