Case-Mate partnered with comedian Kevin Smith to host a design contest on Facebook where fans used Case-Mate's customizer tool to design a limited edition iPhone case featuring Smith's characters Jay and Silent Bob from Clerks. Fans could upload and view designs, vote for their favorites, and see the most popular designs rise in the leaderboard. Smith and his co-creator judged the contest and helped promote Case-Mate's goal of increasing brand awareness and mobile accessory sales through social media engagement of fans.

1. Social Advertising
How Paid Media & Promotions Worked
For Case-Mate

2. Who We Are

3. Case-Mate
Case-Mate designs fashion-forward accessories for mobile technology.
“Everything we do is designed to make people happy. From an ever-growing
collection of innovative products to our passionate team who makes it happen - it’s
all about happiness by design.” –Case-Mate

4. Campaign Overview
Case-Mate partnered with Kevin Smith at Comic Con to activate a design
contest hosted on their Facebook page.
• Fans used Case-Mate’s customizer
to create a Jay and Silent Bob design
for a limited edition iPhone 4 case.
• The contest was judged by the creators of the Clerks movie characters
- comedians Kevin Smith and Jason Mewes.

5. Campaign Overview
Fans were able to upload and view their designs in the contest Gallery,
vote for their favorite designs, and see designs with the most votes on the
Leaderboard.

6. Results