1. The Building Blocks
of an Effective
Affiliate Program
Josh Skoko
Hotwire, CarRentals.com,
& Travel-Ticker.com

2. Build Partnerships
• Thousands of marketers
• Leverage them
• Constant contact with top
partnerships

3. Create Win-Win Solutions
– Negotiate deals that
grow both your
businesses
– Try other cost models
– Simply ASK how you can
help grow your affiliate
partners business

4. Be Transparent
• Open Source
• Scalable Solutions
• Execution

5. Stay ahead of the curve
• Build your future
• Set multi cycle plans

6. Know Your Placements
• Do you know your placement on your top
25 partners?
• Creative Audits

7. Design must marry function
• Put your best creative foot forward
– Form + Function
– A/B Test
– Pull wins from multi channel marketing
programs

8. Evaluate Quantity vs. Quality
• How many banners/links
does your program have?
• Hundreds of
banners/links??

9. Take Risks –
Go Big or Go Home

10. The Bottom-line
• Build Partnerships
• Create Win-Win Solutions
• Be Transparent
• Stay ahead of the curve
• Know Your Placements
• Design must marry function
• Evaluate Quantity vs. Quality
• Take Risks – Go Big or Go Home