This document provides summaries of case studies highlighting how companies have used online video and user generated content to increase awareness of their brands and expertise. Specifically, it summarizes how: 1) A law firm increased awareness of their social media law expertise through an online video series. 2) A shoe company refreshed their brand image by redefining what user generated content could include, like social media interactions. 3) A TV network created an online web series by partnering with sites that collected specific user interests and comments. 4) A content company helped video publishers define the online video space by creating exclusive content for different interest categories on streaming platforms.

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5. OUR CLIENTS
OUR SYNDICATION RELATIONSHIPS
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8. B2b Video Case Study
Loeb & Loeb LLP’s Advanced Media & Technology
Group Presents “Media Mindshare Leadership Series”
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9. Objectives
Loeb & Loeb Case Study
Demonstrate expertise + active high level involvement in
Social Media Law services + in depth knowledge of evolving
legislation + best practices, issues and legal considerations for
Fortune 500 companies utilizing Social Media in Advertising
and Marketing campaigns
Lead by example: Work in Social Media = Use Social Media
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10. Results
Loeb & Loeb Case Study
Increased B2B Awareness of Loeb & Loeb’s Social Media
Law expertise
Industry Award Recognition and speaking
engagement opportunity
Heightened Press Awareness of Series, Loeb’s Expertise
and media coverage of series secured
Success of campaign and content led to resigning project
for a 2nd season plus additional content and
strategy services.
Signing of a new Fortune 500 clientfor a 2nd season
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11. B2c Video Case Study
K·Swiss
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12. K·Swiss Video Campaign
What It Would Look Like NOW?
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13. Redefining and
Refreshing
USER GENERATED
CONTENT
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14. WAS: videos, music and other media
uploaded to Youtube
IS: videos and music, BUT ALSO
Tweets, Likes, Comments, +’s, Pinning,
Polling Results
Other interactivity that can be mined for
content
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15. UGC 2.0 Case Study
Spike TV + SodaHead + Public = New Web Series!
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16. Helping Online Video Define Online Video
Exclusive content for UStream interest verticals
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17. Take Aways
1) Demonstrate Expertise in Field w/ Online Video.
2) Redefine User Generated Content
Consider UGC content a data source to create new content and
capture audience attention
3) Nevermind which platforms YOU prefer
Publish your content where your audience lives
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+AmosContentGroup
AmosContentGroup.com
Shawn@AmosContentGroup.com
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