adtech SF 2012 Mobile marketing your brand in the customers hand by Chris Mahl
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This document discusses how game mechanics and engagement value cycles can be used to increase business metrics like traffic, repeat orders, and customer spending. It provides two case studies of restaurants that saw success using these strategies. Freshii saw a 68% increase in traffic, 61% increase in repeat orders, and 27% increase in customer spending weekly. Sebastians Cafe saw a 33% increase in traffic, 72% increase in repeat orders, and 49% increase in weekly customer spending. The document argues that applying game mechanics throughout the customer journey, from attention to retention, can boost business while providing customers with value in the form of convenience, connection, and discovery.
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adtech SF 2012 Mobile marketing your brand in the customers hand by Chris Mahl
- 1. Chris Mahl EVP & Chief Enterprise Alchemist @chrismahlny chris@ TheLevelUp.com
- 3. 1,000’s partners leverage game dynamics
- 4. Game Mechanics at Play
- 5. Engagement Value Cycle SIMPLICITY VALUE PULL (convenience) RECOGNITION VALUE (connection)
- 6. Case Study .: Freshii featured invitation places (discovery) loyalty progression Freshii next purchase push notification email receipt +68% traffic +61% repeat +27% spend (mo/mo) order rate by customers wk/wk
- 7. Case Study .: Sebastians Cafe featured invitation places (discovery) loyalty construct Sebastians Cafe next purchase push notification email receipt +33% traffic +72% repeat +49% spend (mo/mo) order rate by customers wk/wk
- 8. Direct to Spend Advertising Channel Ecosystem is the Foundation ATTENTION ATTENTION ACQUISITION ACQUISITION ADOPTION ADOPTION RETENTION RETENTION SOCIAL FACEBOOK • TWITTER • DIGITAL PINTEREST GATEWAY PURCHASE CREDIT (RECEIPT) SHARING SHARING OOH & Print CREDIT STORE DOCK LEVELUP GATEWAY BROADCAST LOYALTY EMAIL RETARGETING OWNED
- 9. Engagement Total Business Solution LevelUp Value Chain • Save Time • Deeper Connection to Brand Consumer • Experience Value • Personalized Offers • Discover Brand Places • Ability to Share with Friends • Reduce Interchange • Attract New Customers • Increase Ticket Size • Robust Customer • Increase Visits Analytics Media/Mark • Customer Retargeting Finance eting Operations Technology • Improve Line Time • POS Integration • Seamless Customer • Unprecedented Incentive Strategy Security
- 10. Game Mechanics at Pay
Editor's Notes
- Two years old, focus on using gaming dynamics to create fun at places. We’ve done that incredibly well, but our clients constantly asked us how we could move that into the payment space.Who are some of the brands we’ve worked with?
- This is the stuff they wrestled with, local marketing, payment space, Daily deals and loyalty systems. How has LevelUp performed?