The template is based on Guy Kawasaki "The Art of the Start" book - please look for details in the book

1. Project Name
City, December 24t 2011
Presenting: Name of the Person
Contact: #phone number

2. Problem and Solution
• In a few sentences describe your customers’
pain (market opportunity) that you’re going to
relieve
• Proove you really can relieve the customer’s
pain thanks to your solution/ product/ service
• Show your added value
• Is your business somehow unique or rather it is
similar/ the same as your competitors’?

3. Business model
• Explain the way you make money
• Who directly pays you?
• What will the margin be like?
• Is this a proven business model?
• Show some diagrams!

4. Why will it work anyway?
• Show the proof the market really exists, its
size estimations and growth perspectives
• Show any unique tech or „secret sauce”
your business has – anything that will put
you ahead of your competition

5. Marketing and Sales
• How will you reach your clients?
• What distribution channels do you plan to
build/ utilize?

6. Competition
• Who is your competition?
• How local/ global competition looks like?
• How can you outdo them?
• How can you differentiate your offer?
• Why will you win the market?

7. Management Team
• Describe the team and explain why will
you succeed
• How will your experience and talents help
the business?
• For how long have you been working
together?

8. Financial Projections
and Key Metrics
• Provide business forecasts in terms of
financials and key metrics
• Usually 36 month projections are fine
• Also you can show historic data if
available

9. Current status
• What have you accomplished so far?
• What are current tasks?
• What are next actions?

10. Thank you.
Let’s discuss our business.