This document provides an outline for a startup pitch deck, including sections on the problem being solved, the proposed solution, competition, revenue model, market validation, break-even analysis, financial projections, team information, and a request for funding. The pitch deck template guides the creator to define the customer needs and market opportunity, demonstrate how their solution is better than alternatives, provide proof of concept through customer validation and financial projections, and make the case for why they deserve funding to bring their solution to market.

1. Startup Name
Logo / branding / images

2. The Landscape
Current Problem
Current Solution
Define the real problem / need you’re solving
For who? (Personas)
What is currently solving the problem? (competition)
What are they doing right & wrong?

3. Our Solution
The Product / Service
In 140 characters or less, describe your Product / Service
• How do customers value your solution?
• How is your solution better than the existing solution? (Solution / UVP)
Images and visuals are better than lots of text: show don’t tell

4. Competition
Where do you fit in the market?
• Who are your competitors? What are their strengths /
weaknesses?
• How are you better / different? (UVP / Unfair Advantage)

5. Revenue Model
How we make money…
• How do you make money?
• Who pays you?
• Describe how you get your product to your users – subscription,
referral, retail, etc.

6. Market Validation
How big can this get?
• What proof of market do you have? (Include stats from your
research eg. X many people will spend X)
• How big is your market / target audience? (Talk in stats – people,
money, etc.)

7. Breakeven point
How many units do you need to
sell to cover your costs?
Unit information
- Cost per item
- Selling price per item
- Profit per item
Financials
No. of units sold
0 5 10
15 20
30
Projections
Q1 Q2 Q3 Q4 Year 1
Revenue
Cost
Profit

8. Our Team
Why are you the people for this?
• Who is in your team & what will their responsibilities be?
• What is everyone’s experience & why is it relevant to their role?

9. The Ask
• What will you spend the $1000 seed investment on? Why should
the judges pick you?
• Do you need any other help? (introductions / partnerships etc)?