STARTUP Marketing

The document discusses the concept of the "F-Factor", which refers to friends, fans, and followers that can benefit companies. It introduces five speakers and outlines what the F-factor is, why it is important for companies, and examples of how companies like Zappos, Levi's, Starbucks, and AXE have effectively engaged the F-factor through social media to increase marketing and sales. The presentation concludes by reiterating what the F-factor is and how companies can create successful social media campaigns to leverage it.

The F-Factor

The document discusses the concept of the "F-Factor", which refers to friends, fans, and followers that can benefit companies. It introduces five speakers and outlines how the F-factor can help with discovery, feedback, togetherness, and more. Examples are given of how companies like Zappos, Levi's, Starbucks, and AXE have leveraged the F-factor through social media followers and campaigns. The presentation concludes by restating what the F-factor is and why it's important for companies, and how to create an effective campaign.

BECOME THE INDUSTRY LEADING MARKETING TEAM IN 12 MONTHS OR LESS [INBOUND 2014]

When it comes to having an industry leading branding and marketing program, competition is at an all time high. From organic to paid, content to lead gen PR to product and everything else in-between, how can you stand out when everyone is doing the same thing? The secret is that "best practices" often times are anything but, and the true way to creatively think about how to propel your brand to the top ASAP is rarely spoken about. In this session I'll provide numerous examples of rocketship marketing tactics that you can employ while maintaining quality standards with a 4 person team or 40 person team, running a budget of thousands or millions.

BECOME THE INDUSTRY LEADING MARKETING TEAM IN 12 MONTHS OR LESS [INBOUND 2014]

The document discusses how to become an industry-leading marketing team in 12 months or less. It provides tips on how to help clients through PR, lead generation, social media, and case studies. Specific advice includes using data and personalization to help clients, creating educational resources to generate revenue, and focusing content on thought leadership, branding, and community building. The overall message is on how consultants can provide value and expertise to help clients succeed.

Become the Industry Leading Marketing Team in 12 Months

Crayon.co

This document discusses how to become an industry-leading marketing team in 12 months or less. It provides tips on developing content, thought leadership, PR, and education strategies. Specific recommendations include focusing on the needs of partners, making partners look good, and having a plan to help partners achieve their goals and vision. The overall message is on how to use content, expertise, and personalization to help others while establishing yourself as an authentic expert in your field.

Managing Your Reputation in a Social World American Marketing Association - ...

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The document discusses managing reputation in the social world. It emphasizes that businesses must actively engage on social media to build relationships with customers and manage their reputation. It provides tips for responding to negative feedback, such as addressing issues immediately and honestly, and learning from mistakes. The key is to have social media guidelines to set expectations for consistent, respectful interactions with customers.

Product PH: Let's Talk About Product Marketing

Lokal

The document discusses marketing and storytelling for products and services. It outlines the customer journey from awareness to advocacy, and provides examples of tactics to increase awareness, drive interest and evaluation, increase desire, boost conversions, improve the post-purchase experience, and encourage advocacy. The overall message is that all marketing is storytelling, and the key is crafting a clear and compelling story for the customer at each stage of the journey.

The Good, The Bad and The Ugly of Cause Marketing

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Low cost High income Marketing

TJConsulting Media Ltd.

Relationship Marketing & Distribution

The document discusses relationship marketing and distribution strategies. It emphasizes giving first through hosting events, organizing dinners, and making introductions rather than just asking for things. The author recommends staying in touch with contacts by sending helpful information every few months and meeting in person or via video calls. Thought leadership is defined as existing more through meaningful contributions. Different distribution models like affiliates, resellers, and direct sales are compared in terms of costs, controls, and customer relationships. The author concludes by thanking the reader.

Facebook Denver Boot Camp Part 2

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More than just social networking

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This document discusses branding and social media strategies for businesses. It emphasizes that a brand is more than just a product and encompasses a company's entire identity. It also notes that social media should be part of an overall marketing strategy that includes defining the brand, value proposition, and target markets. The document provides tips for developing branding elements, digital content, and an effective website to help businesses connect with customers online.

E-commerce Forum 2015: Search Update

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Matt Trimmer gave a presentation on search engine optimization (SEO) best practices, strategies, and the future at the Screen Pages E-commerce Forum. He discussed how SEO has become more difficult due to Google's focus on higher quality results and penalties for spam. However, SEO still has two components - on-page optimization and earning high-quality, relevant inbound links through influential content and building relationships in the industry. Trimmer provided several resources for identifying influencers, creating influential content, and earning links through social engagement and link bait.

Amplify Your Sales Teams Using Community - The Big Social (Sept 2011)

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How to use Social Media like a Rockstar

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Influence Matters - An overview of influencer marketing, why it's important, ...

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The document discusses influencer marketing, explaining that it involves using popular people on social media like Kim Kardashian, Jake Paul, or pets to promote businesses, products, etc. It notes that influencer marketing is important because brands' organic reach on social media is down to only 2% and consumer trust in brands is at an all-time low. The document provides tips for how to succeed with influencer marketing, such as being truthful, qualifying influencers, checking data and results, and using a variety of influencer types and sizes.

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This document summarizes the ePerolehan Centre, which provides services and support for Malaysia's electronic procurement system called ePerolehan. The ePerolehan Centre operates 13 locations nationwide to assist suppliers with registration, payment processing, training, and technical support related to using the ePerolehan system. It aims to promote adoption of ePerolehan and ICT by the public sector through these services.

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This document summarizes a webinar on state of local search in 2015. The webinar featured panelists from local search companies and discussed topics like why local search is growing, expectations for 2015, Google's local search strategy and algorithm, competitors to Google, challenges for small businesses, and innovations in the local search space. The webinar provided a Q&A for attendees and information on accessing the recording. Upcoming webinars were also promoted on best practices for local optimization and content creation for local businesses.

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