Startup
Land
in
Little
Victories
@technotheory
YEARS
YEARS
Startup Land
Reality
Little Victories
Tricks for the Journey
Reality
Darkroom
Steply
Labelbox
ActionCam
2003 2009ANGEL
INVESTMENT
YEARS
2003 2009ANGEL
INVESTMENT
2006 2012
MAY
YEARS
2006 2012
FEB MAR
2006 JUN
2013
2009
10K
users
JAN
2011
YEARS
2009 JUN
2013
10K
users
JAN
2011
48.7M
users
2007
12M
blogs
JAN
2011
YEARS
MAY
2013
12M
blogs
JAN
2011
108M
blogs
2007
Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11
Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-...
AND GET
FUNDED
$10M+
$100M+
Oops!
Something failed!
Little
Victories
Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12
Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-...
Flickr Photo: joncandy
SUCCESS IS…
FOR YOUR
SUCCESS IS…
Tricks for the
Journey
Tricks for the Journey
FIND THE RIGHT
PEOPLE
Flickr Photo: allison_dc
Flickr Photo: allison_dc
Flickr Photo: allison_dc
Tricks for the Journey
RELATIONSHIP
MARKETING
IT’S NOT ABOUT YOU
Host a Panel (don't just talk)
Organize a Dinner Party
Host an Event
Flickr Photo: Pierofix
STAY IN TOUCH…
(by being helpful)
Send links or tips
Offer news from time to time
Ask for advice
Photo: Evomail
REAL TIME
(every 3–6 months)
Coffee/Lunch /Beer
Skype/Hangout (call, if no video)
Invite to an event/party
Tricks for the Journey
DISTRIBUTION
MarketingvsDistribution
MARKETING
DISTRIBUTION
Marketplace Affiliate Reseller
Example
They
Get Paid
Upfront Conversion* Conversion
Conversion
+ Re...
http://bit.ly/piratesnew
if Marketing…
if Distribution…
A M J J A S O N D J F
thank you :)
Jared Goralnick
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution
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Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution

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Most startups don't succeed. And for those that do, it usually takes many years. Forget about Instagram and quick hits--instead, focus on the parts of the journey that you love and be prepared to immerse yourself in your product and team for a long time. To increase your chance for success, surround yourself with the right people and be sure to focus early on distribution.

This was delivered as the closing talk at Bitspiration 2013, in Krakow, Poland.

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Overcoming the Realities of Startups by Persevering, Building Relationships & Finding Distribution

  1. 1. Startup Land in Little Victories
  2. 2. @technotheory
  3. 3. YEARS
  4. 4. YEARS
  5. 5. Startup Land Reality Little Victories Tricks for the Journey
  6. 6. Reality
  7. 7. Darkroom Steply Labelbox ActionCam
  8. 8. 2003 2009ANGEL INVESTMENT
  9. 9. YEARS 2003 2009ANGEL INVESTMENT
  10. 10. 2006 2012 MAY
  11. 11. YEARS 2006 2012 FEB MAR
  12. 12. 2006 JUN 2013
  13. 13. 2009 10K users JAN 2011
  14. 14. YEARS 2009 JUN 2013 10K users JAN 2011 48.7M users
  15. 15. 2007 12M blogs JAN 2011
  16. 16. YEARS MAY 2013 12M blogs JAN 2011 108M blogs 2007
  17. 17. Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11
  18. 18. Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11
  19. 19. AND GET FUNDED
  20. 20. $10M+
  21. 21. $100M+
  22. 22. Oops! Something failed!
  23. 23. Little Victories
  24. 24. Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12
  25. 25. Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12
  26. 26. Flickr Photo: joncandy
  27. 27. SUCCESS IS…
  28. 28. FOR YOUR SUCCESS IS…
  29. 29. Tricks for the Journey
  30. 30. Tricks for the Journey FIND THE RIGHT PEOPLE
  31. 31. Flickr Photo: allison_dc
  32. 32. Flickr Photo: allison_dc
  33. 33. Flickr Photo: allison_dc
  34. 34. Tricks for the Journey RELATIONSHIP MARKETING
  35. 35. IT’S NOT ABOUT YOU Host a Panel (don't just talk) Organize a Dinner Party Host an Event Flickr Photo: Pierofix
  36. 36. STAY IN TOUCH… (by being helpful) Send links or tips Offer news from time to time Ask for advice Photo: Evomail
  37. 37. REAL TIME (every 3–6 months) Coffee/Lunch /Beer Skype/Hangout (call, if no video) Invite to an event/party
  38. 38. Tricks for the Journey DISTRIBUTION
  39. 39. MarketingvsDistribution
  40. 40. MARKETING DISTRIBUTION Marketplace Affiliate Reseller Example They Get Paid Upfront Conversion* Conversion Conversion + Renewal Customer Support You You You Reseller Customer Relationship You You* You Reseller Setup Involved Your Control
  41. 41. http://bit.ly/piratesnew if Marketing…
  42. 42. if Distribution…
  43. 43. A M J J A S O N D J F
  44. 44. thank you :) Jared Goralnick

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