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HOW TO
                             Stay Productive
                                     with SO MUCH
                                      Social Media
                                               PodCamp Boston
                                               www.technotheory.com
                                                www.awayfind.com


PodCamp Boston | How to stay productive with SO MUCH social media     1
Most of this is online at…




PodCamp Boston | How to stay productive with SO MUCH social media   2
Goal: Make the Most of Your Time
 Tools that Cut Time from Your Day
 Tweaks to Apps that Steal Your Time
 Techniques for Creating Time




PodCamp Boston | How to stay productive with SO MUCH social media   3
Cut Through the Noise?




http://snipr.com/garyvnoise [garyvaynerchuk.com]
PodCamp Boston | How to stay productive with SO MUCH social media   4
QUESTIONS…

PodCamp Boston | How to stay productive with SO MUCH social media   5
Outlook vs. Gmail?




PodCamp Boston | How to stay productive with SO MUCH social media   6
Mac vs. Windows?




PodCamp Boston | How to stay productive with SO MUCH social media   7
RSS?




PodCamp Boston | How to stay productive with SO MUCH social media   8
Twitter?
                5                                                      50
             minutes?                                               minutes?




PodCamp Boston | How to stay productive with SO MUCH social media              9
Other Networks?




                                                    Others?
PodCamp Boston | How to stay productive with SO MUCH social media   10
Work from home?




PodCamp Boston | How to stay productive with SO MUCH social media   11
TINY TOOLS

PodCamp Boston | How to stay productive with SO MUCH social media   12
Jott
    Got a quick idea?
    Jott it.
   • Call jott.com
     and have it
     transcribed to
     email




PodCamp Boston | How to stay productive with SO MUCH social media   13
GotVoice & PhoneTag
    Stop checking
    your voicemail!
   • Never lose a
     message
   • Get messages
     transcribed and
     emailed to you



PodCamp Boston | How to stay productive with SO MUCH social media   14
Anagram & Apple Data Detector
                                                                    No more
                                                                    copying/pasting
                                                                    for appointments
                                                                    & contact details
                                                                    • Parse your text to
                                                                      intelligently create
                                                                      them



PodCamp Boston | How to stay productive with SO MUCH social media                            15
Texter & TextExpander
    Stop typing the
    same thing over
    and over
   • Custom keyboard
     abbreviations to
     insert frequent
     phrases



PodCamp Boston | How to stay productive with SO MUCH social media   16
TimeSnapper & RescueTime
        Never lose something you worked on
        Time tracking is much easier
      • TimeSnapper tracks your activities with
        screenshots & text filters
      • RescueTime lets you compare your
        productivity with co-workers



PodCamp Boston | How to stay productive with SO MUCH social media   17
Mailexpire & Mailinator
        Sign up with temporary email addresses
        Prevent spamming from shady websites
        Create a temporary address in seconds




PodCamp Boston | How to stay productive with SO MUCH social media   18
BugMeNot
                        You must sign in
                                                                    Don’t
                        to view this page!                          feel like
          USERNAME*                                                 signing up?
          PASSWORD*
                                                SIGN IN
                                                                    Don’t.


PodCamp Boston | How to stay productive with SO MUCH social media                 19
TWEAKS

PodCamp Boston | How to stay productive with SO MUCH social media   20
100 Google Results
 Stop clicking Next in your Google results

                1      2     3     4     5      6     7     8       9   10 11 12 13 14 15 16   Next


   • Click Preferences
   • Change Number of Results to 100




PodCamp Boston | How to stay productive with SO MUCH social media                                     21
Change Your Contact Preferences


           please do not mail me
           please do not phone me
           please do not e-mail me
           please do not text message me

        Save Preferences




PodCamp Boston | How to stay productive with SO MUCH social media   22
Limit Your Contact Methods
    How many email
    addresses do you
    check?




PodCamp Boston | How to stay productive with SO MUCH social media   23
Stop Email Auto-Check

   Alerts
   Distractions

       Manage expectations
       Do real work

PodCamp Boston | How to stay productive with SO MUCH social media   24
And on your cellphone, too…
 Quality of response
 Does it really
 save you time?
 Out of site,
 out of mind


http://snipr.com/autocheck [Technotheory]
PodCamp Boston | How to stay productive with SO MUCH social media   25
TECHNIQUES

PodCamp Boston | How to stay productive with SO MUCH social media   26
In the Stream, Out of the Stream
      Get your value
      and then get
      AWAY.




                                                                    Flickr Photo: bullish1974
PodCamp Boston | How to stay productive with SO MUCH social media                       27
Alert Account?
 Monitor your brand with a
 separate account




http://snipr.com/listenguide [Technotheory]
PodCamp Boston | How to stay productive with SO MUCH social media   28
The Essential and the Incidental
                                                                     Decide on
                                                                     your goals
                                                                     Group together
                                                                     the incidental



Flickr Photo: OceanView2008
 PodCamp Boston | How to stay productive with SO MUCH social media                    29
Developing a Filter Habit
 If it doesn’t demand immediate action,
 why are you staring at it?
           It takes 30 seconds a few times
           per week. BE RUTHLESS

          Unsubscribe or DELETE FILTER

http://snipr.com/filtermail [Technotheory]
PodCamp Boston | How to stay productive with SO MUCH social media   30
Close the Loop
 Remove ambiguity and additional
 questions. Make action happen:
          Are you around for a call?
           How’s Monday (5/26) between 2 and 4
           or Tuesday (5/27) between 10 and 3?
           If not, what afternoon is good for you
           for a 30 minute call?
PodCamp Boston | How to stay productive with SO MUCH social media   31
Cone of Silence + Batching

            Start a task

   “Cone of Silence”

      Don’t multitask

PodCamp Boston | How to stay productive with SO MUCH social media   32
To reiterate: stop checking your email




PodCamp Boston | How to stay productive with SO MUCH social media   33
Be Responsive, not Too Available

   People will respect a consistent response
   within a reasonable amount of time

   A few hours is still good customer service



http://snipr.com/tooavailable [Technotheory]
PodCamp Boston | How to stay productive with SO MUCH social media   34
Purge Your Mind

         Sit still, and make a long-ass list

         Achieve “Mind Like Water”



http://snipr.com/makealist [Technotheory]
PodCamp Boston | How to stay productive with SO MUCH social media   35
Learn your Circadian Rhythms
 Schedule around your body’s cycle

                    Wide awake                                       Dead tired
                 Thought-intensive,                                 Bite-sized tasks
                 creative tasks                                     and those that
                                                                    require movement



PodCamp Boston | How to stay productive with SO MUCH social media                      36
Get Away When You Can



   •                                                                Flickr Photo: wili_hybrid




   • GotoMeeting, Skype Video, Basecamp
   • Incentivize an hourly rate based on travel

http://snipr.com/workremote [Technotheory]
PodCamp Boston | How to stay productive with SO MUCH social media                               37
Done with work? Go Home




http://snipr.com/justgohome [Technotheory]                          Flickr Photo: laertes
PodCamp Boston | How to stay productive with SO MUCH social media                     38
Thank you. Let’s keep in touch…

                                                                    www.awayfind.com



 www.technotheory.com

                                           jared@setconsulting.com
                                           twitter.com/technotheory
PodCamp Boston | How to stay productive with SO MUCH social media                      39

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Social Media Productivity (delivered to PodCamp Boston '08)

  • 1. HOW TO Stay Productive with SO MUCH Social Media PodCamp Boston www.technotheory.com www.awayfind.com PodCamp Boston | How to stay productive with SO MUCH social media 1
  • 2. Most of this is online at… PodCamp Boston | How to stay productive with SO MUCH social media 2
  • 3. Goal: Make the Most of Your Time Tools that Cut Time from Your Day Tweaks to Apps that Steal Your Time Techniques for Creating Time PodCamp Boston | How to stay productive with SO MUCH social media 3
  • 4. Cut Through the Noise? http://snipr.com/garyvnoise [garyvaynerchuk.com] PodCamp Boston | How to stay productive with SO MUCH social media 4
  • 5. QUESTIONS… PodCamp Boston | How to stay productive with SO MUCH social media 5
  • 6. Outlook vs. Gmail? PodCamp Boston | How to stay productive with SO MUCH social media 6
  • 7. Mac vs. Windows? PodCamp Boston | How to stay productive with SO MUCH social media 7
  • 8. RSS? PodCamp Boston | How to stay productive with SO MUCH social media 8
  • 9. Twitter? 5 50 minutes? minutes? PodCamp Boston | How to stay productive with SO MUCH social media 9
  • 10. Other Networks? Others? PodCamp Boston | How to stay productive with SO MUCH social media 10
  • 11. Work from home? PodCamp Boston | How to stay productive with SO MUCH social media 11
  • 12. TINY TOOLS PodCamp Boston | How to stay productive with SO MUCH social media 12
  • 13. Jott Got a quick idea? Jott it. • Call jott.com and have it transcribed to email PodCamp Boston | How to stay productive with SO MUCH social media 13
  • 14. GotVoice & PhoneTag Stop checking your voicemail! • Never lose a message • Get messages transcribed and emailed to you PodCamp Boston | How to stay productive with SO MUCH social media 14
  • 15. Anagram & Apple Data Detector No more copying/pasting for appointments & contact details • Parse your text to intelligently create them PodCamp Boston | How to stay productive with SO MUCH social media 15
  • 16. Texter & TextExpander Stop typing the same thing over and over • Custom keyboard abbreviations to insert frequent phrases PodCamp Boston | How to stay productive with SO MUCH social media 16
  • 17. TimeSnapper & RescueTime Never lose something you worked on Time tracking is much easier • TimeSnapper tracks your activities with screenshots & text filters • RescueTime lets you compare your productivity with co-workers PodCamp Boston | How to stay productive with SO MUCH social media 17
  • 18. Mailexpire & Mailinator Sign up with temporary email addresses Prevent spamming from shady websites Create a temporary address in seconds PodCamp Boston | How to stay productive with SO MUCH social media 18
  • 19. BugMeNot You must sign in Don’t to view this page! feel like USERNAME* signing up? PASSWORD* SIGN IN Don’t. PodCamp Boston | How to stay productive with SO MUCH social media 19
  • 20. TWEAKS PodCamp Boston | How to stay productive with SO MUCH social media 20
  • 21. 100 Google Results Stop clicking Next in your Google results 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Next • Click Preferences • Change Number of Results to 100 PodCamp Boston | How to stay productive with SO MUCH social media 21
  • 22. Change Your Contact Preferences please do not mail me please do not phone me please do not e-mail me please do not text message me Save Preferences PodCamp Boston | How to stay productive with SO MUCH social media 22
  • 23. Limit Your Contact Methods How many email addresses do you check? PodCamp Boston | How to stay productive with SO MUCH social media 23
  • 24. Stop Email Auto-Check Alerts Distractions Manage expectations Do real work PodCamp Boston | How to stay productive with SO MUCH social media 24
  • 25. And on your cellphone, too… Quality of response Does it really save you time? Out of site, out of mind http://snipr.com/autocheck [Technotheory] PodCamp Boston | How to stay productive with SO MUCH social media 25
  • 26. TECHNIQUES PodCamp Boston | How to stay productive with SO MUCH social media 26
  • 27. In the Stream, Out of the Stream Get your value and then get AWAY. Flickr Photo: bullish1974 PodCamp Boston | How to stay productive with SO MUCH social media 27
  • 28. Alert Account? Monitor your brand with a separate account http://snipr.com/listenguide [Technotheory] PodCamp Boston | How to stay productive with SO MUCH social media 28
  • 29. The Essential and the Incidental Decide on your goals Group together the incidental Flickr Photo: OceanView2008 PodCamp Boston | How to stay productive with SO MUCH social media 29
  • 30. Developing a Filter Habit If it doesn’t demand immediate action, why are you staring at it? It takes 30 seconds a few times per week. BE RUTHLESS Unsubscribe or DELETE FILTER http://snipr.com/filtermail [Technotheory] PodCamp Boston | How to stay productive with SO MUCH social media 30
  • 31. Close the Loop Remove ambiguity and additional questions. Make action happen: Are you around for a call? How’s Monday (5/26) between 2 and 4 or Tuesday (5/27) between 10 and 3? If not, what afternoon is good for you for a 30 minute call? PodCamp Boston | How to stay productive with SO MUCH social media 31
  • 32. Cone of Silence + Batching Start a task “Cone of Silence” Don’t multitask PodCamp Boston | How to stay productive with SO MUCH social media 32
  • 33. To reiterate: stop checking your email PodCamp Boston | How to stay productive with SO MUCH social media 33
  • 34. Be Responsive, not Too Available People will respect a consistent response within a reasonable amount of time A few hours is still good customer service http://snipr.com/tooavailable [Technotheory] PodCamp Boston | How to stay productive with SO MUCH social media 34
  • 35. Purge Your Mind Sit still, and make a long-ass list Achieve “Mind Like Water” http://snipr.com/makealist [Technotheory] PodCamp Boston | How to stay productive with SO MUCH social media 35
  • 36. Learn your Circadian Rhythms Schedule around your body’s cycle Wide awake Dead tired Thought-intensive, Bite-sized tasks creative tasks and those that require movement PodCamp Boston | How to stay productive with SO MUCH social media 36
  • 37. Get Away When You Can • Flickr Photo: wili_hybrid • GotoMeeting, Skype Video, Basecamp • Incentivize an hourly rate based on travel http://snipr.com/workremote [Technotheory] PodCamp Boston | How to stay productive with SO MUCH social media 37
  • 38. Done with work? Go Home http://snipr.com/justgohome [Technotheory] Flickr Photo: laertes PodCamp Boston | How to stay productive with SO MUCH social media 38
  • 39. Thank you. Let’s keep in touch… www.awayfind.com www.technotheory.com jared@setconsulting.com twitter.com/technotheory PodCamp Boston | How to stay productive with SO MUCH social media 39