This document outlines Wesurance's vision to create an affordable, digital-first insurance solution using a mobile app. Their goals are to make insurance purchase and claims fast and easy through an AI chatbot and fully digital process. The current problems they aim to solve are high premiums, complex claims, and lack of trusted online options. Their proposed app will offer travel, life, and accident insurance purchased and managed entirely on mobile. Key features include linear pricing, geo-aware coverage, and automated "Claimatic" claims payments. The target market is technology-savvy individuals in Hong Kong, with plans to expand to other regions.
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Startup InsurTech Award - Wesurance
1. Your kids always hope that you are safe and
protected
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2. Our dream
• Easy insurance - coverage and claim in minutes
• Affordable and personalised
• Being fair to kids - individual social responsibility (ISR)
• Be respected - giving back to the society
Tomorrow does not exist yet but our dreams do.
So we got to work today, like always. Because
“Tomorrow” will be what we create and make it
today.
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3. Current pain points
• Human agent is the only choice for most insurance
• High premium for most life insurance
• No effective, trusted way for customers to find and
transact with each others online
• Exhausting claims process
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4. Solution
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A member based long term insurance mobile App which offers
• Travel insurance
• Term life
• Personal accident
A 100% fully digital mobile solution, which allows
• Purchase of insurance at affordable prices
• Automated claim and get paid immediately
• A.I. chatbot personal assistant to manage the policies
A member-centric community
• Members can share their experience through the in-app forum
5. 5
• Travel insurance is no longer be a package for
everyone
• Life insurance is no longer at a high premium level
• Personal accident is no longer a plan with different
prices to different occupations
$8 and up for a
5 days package
$15 and up for
an annual plan
an average annual
premium $200 for a term
life plan with coverage
$125,000
$ is in US dollars
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Unique affordable products
6. • Linear pricing
• Extend covered period in seconds during travel
• Geo-aware function starts the travel insurance at the
departure hall
• Teenagers can buy and manage their policies
• EasyClaim through In-App A.I. ChatBot
• In-App WiFi call to 24-hour Worldwide Assistance Service
hotline (a third party service) without expensive roaming
6
* feature available in early July Wesurance App version 2.0
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Unique feature* in the market
8. Patent pending
8
Claimatic (Patent
application no. 201711177556.8) - a
methodology that can automatically verify
flight delay and pay the customer's e-wallet
directly in seconds
Chatbot with scene detection
(Patent application no. 201810237441.1) - a
methodology that can detect users’ locations
to let the chatbot understand and predict the
customer’s scene before the chat with GPS.
Scenes are local time, weather, local news
etc.
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9. Facial recognition eKYC & AI chatbot
• AI Chatbot - a personal assistant
as policy manager and claim
administrator
9
• eKYC - a facial recognition
function to instantly verify identity
for claim and payment
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10. Primary target
• Those who pursuit technology, life style and sports
• SME businessmen and their family
Secondary target
• Freedom advocates and democrats
• Young generation & teenagers
10
Market opportunity:
• 490,000 of Hong Kong population
• Scale up business to Singapore, Greater
Bay Area and Japan
7% of 7 million is 490,000 people
in Hong Kong
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Target market and opportunity
11. Insured
Not Insured
Over confidence
Money crunch
Living in the present
Distrust of companies
Lack of awareness
Undue complexities
General misconceptions
Waste of time
Additional burden
people
people
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Competition
12. Our edge
• High switching cost for customer once buying habit is
established
• Customer can get trusted reviews from other customers
• Intelligent data analytics can show the ‘right’ products to
the right customer
• Reduces information searching and transaction costs
customer community
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