Singlife Philippines - Insurer transformation Award 2022

1. Public
Singlife Philippines
Making meaningful insurance accessible by
partnering and integrating with digital platforms

2. Public
About
Singlife Philippines
We’re a mobile-first, digital-only life insurer that
creates a better way to save, plan, and protect for
the middle-income class
Using technology to:
• Offer personalized and need based,
selling propositions
• Create flexible products that can
change with the client’s needs and
preferences
• Offer maximum fulfillment in the mobile
app, from purchase to claim, from
top-up to cancellation
… but if you need help, you can
just click, chat, or (video) call us
WHAT? WHY? HOW?
We offer Financial Solutions that allow
people to match the timing of income and
expenditures over their lifetime
We believe every Juan (and Maria)
deserves a better way to save, plan,
and protect their financial future.
Through DIY insurance, 24/7 available in
your phone, with solutions that fit your
financial needs and your budget!
D2C
Routes to market:
B2B2C

3. Public
Making meaningful insurance more
accessible by
Transforming the
Business to Business
to Consumer (B2B2C)
landscape in the
insurance industry

4. Public
Traditional
Insurer
Broker/
Aggregator
Digital
Platform
Customers
Gap #1
Products offers are limited to
generic, inflexible group or
micro products that don’t
provide meaningful coverage
and value for money
Payment for Broker fees is an
additional cost layer for the
digital platform
The build or implementation is
inflexible, costly, and slow
Digital only at the start;
disjointed experience and
unsupported aftersales
transactions
Customers not getting value
for money. They don’t form a
relationship with the brand, turn into
a loyal customer, and buy again
The Challenge:
Current gaps in the B2B2C landscape
Gap #2 Gap #3 Gap #4 Gap #5
Poor Customer
Experience

5. Public
The solution:
Singlife Insurance Microsite (SIM)
A portable, full-service insurance microsite that empowers digital platforms to
distribute meaningful insurance products fast
01.
SIM will be embedded in the
partner’s platform through an
entry point.a
02.
By clicking the entry point,
customers are taken to our
microsite without leaving
the partner’s platform
03.
Customers can learn more
about the product on SIM.
04.
SIM pulls customer’s verified
personal data from the partner
and use it for policy issuance.
They don’t need to fill out details
again.

6. Public
Watch how it works here
05.
Customers can get a
personalized quote and
buy a plan in just a few
clicks.
06.
When customers are ready
to pay, we’ll take them back
to the partner’s
payment service where they
can use their wallet/account
to pay for premiums.
07.
Once payment is
successful, the policy will
be issued instantly.
Customers will receive a
welcome email & SMS in a
matter of seconds!
08.
Customers will also be able
to view and manage their
policies through the
partner’s platform -
including cancellation and
filing a claim 24/7.
09.
Refunds and benefit pay-
outs will be credited to
the partner’s wallet or
account, rounding up a
full-circle digital
experience!
The solution:
Singlife Insurance Microsite (SIM)
A portable, full-service insurance microsite that empowers digital platforms to
distribute meaningful insurance products fast.

7. Public
How does SIM address current market gaps?
Gap #1
Products offers are
limited to generic,
inflexible group or
micro products that
don’t provide
meaningful coverage
and value for money
Gap #2 Gap #3 Gap #4 Gap #5
Houses a full suite of
meaningful insurance
products, designed for
digital fulfillment
Payment for Broker
fees is an additional
cost layer for the
digital platform
The build or
implementation is
inflexible, costly, and
slow
Customers not getting
value for money. They
don’t form a relationship
with the brand,
turn into a loyal customer,
and buy again
Poor customer experience.
Digital only at the
start; disjointed experience
and unsupported aftersales
transactions
Digital platform has a
direct relationship with
Singlife (the insurer)
Needs one-time
integration only, cutting
build time & resource
costs
Enabled with end-to-end
digital customer
journeys from purchase,
aftersales to claims
Designed to provide
solutions which fit
customers' needs and
budget

8. Public
Providing a complete suite of propositions to address needs of middle segment.
Protect from Income Loss Protect from Medical Costs Protect your Goals
Get money in case you’re unable to
work due to disability or death
Get money to pay for hospitalization
& medical expenses
Grow and protect your money
set aside for future expenses
Setting the
standard for
digital fulfillment
Purchase in 5 minutes and get
your policy instantly!
Cancel within 15 days and get a
refund instantly!
Manage and Claim policy in one place,
receive payouts back in wallet/account
First and only to cover aftersales journeys
Offering protection solutions
that matches their needs and fits their budget.

9. Public
Purchase in 5 minutes!
Product
Discovery
Eligibility
Check
Get a
personalized quote
Choose a
payment plan
Pay through
partner’s system
Choose a payment plan
Instant
Policy Issuance
View
contract
Cancel & get
instant refund File a claim
Receive claim benefits in
partner’s wallet
Policy modifications
(soon!)
View policy details in
partner’s app
View, manage and claim policy all in one place

10. Public
Faster time to market; less strain
on partner’s resources
Better
implementation
Better
partnership
More meaningful products with
straight-through and seamless
customer journeys
Better
Customer experience
Better
revenue
Higher engagement conversion,
and retention = Continuous
stream of income
Closer relationship to maximize
growth and fulfill promise to
customers
How is it this execution better?

11. Public
4,200+
CLAIMS PAID OUT
P500–P5M
BENEFIT PAYOUT
RANGE
4 minutes
SHORTEST CLAIM
PAYOUT TIME
4.8
Trustpilot
Rating from 2,100+ reviews
Made a significant impact in customers’ lives
and earned their trust in less than 2 years!
View Reviews
700,000+
INDIVIDUAL POLICIES
ISSUED INSTANTLY
0
POLICY PRINTED
10,000
HIGHEST DAILY COUNT

12. Public
Digit al
Bank
Through Singlife Insurance Microsite (SIM),
we are ready to scale with new partners, maximize reach, and make
protection products more accessible to the market anytime, anywhere.
Partner #1
Partner #2
Partner #3
65M users
2.5M users
more users