Amanleek - InsurTech Innovation Award 2022

1. Egypt’s Digital Insurance Platform

2. Who are we ?
• Amanleek is an insurtech startup transforming insurance
purchase & management experience through our digital
platform and APIs designed to simplify insurance and
make it more accessible
• Launched in Jan 2020 Amanleek enabled thousands of
insurance seekers from all over Egypt to access insurance
quotations conveniently in less than a minute.
• Insurance Partners:
• Consumer Financing Partner:
& More

3. < 1%
0.73% vs. 3.3% Emerging Markets Avg.
# of Insurance
Companies
Penetration
Premiums as % of GDP
Source Financial Regulatory
Authority Data on 2019/20 financial
Premiums in
2019/2020
USD Billion
2.5
Insurance Market Size in Egypt
40 19.3% YoY

4. Amanleek Solution
Delivering digital solutions automating insurance value
chain & enhancing user experience
Digital insurance platform empowering users to confidently
purchase insurance online & use it hassle free
Designing Innovative insurance plans for underserved
segments through a data-driven approach
Simplifying insurance digitally with wider accessibility

5. Types of Insurance
Life/Micro Insurance
Medical Insurance
(SME & Retail)
Motor Insurance
All Insurance Needs
In One Place

6. Product
AFTER SALES EXPERIENCE
Policy Management
Retention Tools
Clients App
DIGITAL ACQUISITION
Insurance Market Place (B2C)
Insurance API (B2B2C)
Integrate with wallets , telecos , etc..
AUTOMATION & AI
Online Onboarding & Issuance
Data & AI-Driven Insurance
End to End Digital Insurance Solutions

7. Retail Motor & Medical Insurance
Segments

8. 1 2 3
API Availing Insurance offers on Partners’ App
(Below medical insurance example)
Choose the
right plan
Upload
credentials
Pay & get
insured
Amanleek tab
In MyOrange
4 5
Submit user
data

9. Hi! I’m
Eng.
Walid
4K+
Insured
Lives
 Age 33
 Education
Bachelor’s Degree – Engineering Cairo
University
 Occupation Site engineer in a local contracting company
 Location Haram - Giza
 Martial Status Married
 Family Size 4 ( Himself , Wife & 2 kids 6 & 4 )
 H.H Monthly
Income
10,000
 Goals
Securing monthly expenses and handling the
responsibilities of his growing family and
allocating money as efficiently as possible
 Insurance Status
Has medical insurance from work only without
coverage for his wife and kids who were
covered while at his previous job , looking for
insurance to reduce expenses related to his
kids and their recurring medical conditions
Mid. Class Family Head - Health Insurance Persona

10. Emerging Professional – Car Insurance Persona
Hey!
I’m
Noha
4K+
Insured
Lives
 Age 29
 Education Bachelor’s Degree – Business Administration
 Occupation Sales Supervisor
 Location Maadi - Cairo
 Martial Status Single
 Monthly Income 12,000 + Commissions she earns on sales
 Goals
Live more independently, grow career, always
striving to upgrade lifestyle and staying trendy
 Insurance Status
Bought a new car on instalments to replace her
old car given to her by parents who also helped
in financing the new car , limited knowledge of
insurance and she is required to get it by bank
and would like to get a good deal from a
reputable company

11. SOHO & SME Insurance
Segment

12. Portal for Instant SOHO & SME Medical Insurance Offers
• Owner/HR of MSME can simply
answer few questions & receive 3+
offers to choose from for employee
medical insurance instantly online
(replacing a process that took days )
• Offerings for companies starting from
5 employees
• Variety of affordable plans with
financing Options
Instant & Tailored Plans

13. Emerging Startup – Startup Founder Persona
Hi!
I’m
Lina
4K+
Insured
Lives
 Age 30
 Education Bachelor’s Degree – Business Administration
 Occupation Fashion Start up Co-founder
 Location 6th of October - Giza
 Martial Status Single
 Monthly Income 15,000 salary
 Goals
Live more independently, grow career, always
striving to push her company towards success
 Insurance Status
Medical insurance would be used as a mean to
enhance employee retention and company
competitiveness when hiring talent. As her
fashion business is witnessing early traction and
having worked in multinationals she appreciates
the value of Insurance and its impact on team
members.

14. SOHO Business Owner - Health Insurance Persona
Hello!
I’m
Tamer
4K+
Insured
Lives
 Age 38
 Education Bachelor’s Degree – Engineering Ain Shams
 Occupation Owner of a software solutions company
 Location Nasr City - Cairo
 Martial Status Married
 Company Size Himself , another partner and 8 Engineers
 H.H Monthly
Income
20,000 Avg. + occasional business deals gains,
usually reinvested in growing the company
 Goals
Growing his business and taking care of his
family
 Insurance Status
Wants to get insurance for his family and
company as well to mitigate risks and reduce
headache from employees medical requests
while retaining talent with more benefits

15. More About Amanleek’s Journey

16. Award Winning Platform
GIZ InsurHack
Winner
Orange Fintech
Seed Challenge
Winner
Case Study of
Africa Fintech
Summit
CIB Growth
Award winner

17. Key Milestones & Media Mentions
• Egypt’s first digital insurance platform (Approved Jan. 2020)
• First Insurance Policy sold with consumer financing
• 1st Approved Online Medical Insurance Policy
Journey in Egypt
• Top seller by Multiple Insurance partners in 2021
• Winner of the “insurhack 19” by GIZ & FRA
• Winner of Orange Fintech Seed Challenge
• 30 team members and growing

18. Traction Since Launch
5000+
Individuals
Insured
13
Partners
Insurers
2 Plans
& more to come
Exclusive
plans
179,806 245,993
801,546
1,485,192
1,894,297
2,291,043
2,832,188
5,696,482
6,583,422
4,926,838
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Q1'2020 Q2'2020 Q3'2020 Q4'2020 Q1'2021 Q2'2021 Q3'2021 Q4'2021 Q1'2022 Q2'2022*
QTD
GMV by Business Line Quarterly
Motor Health Individual Health SME Total
GMV
27Mil
EGP
12
106
179 217 211 277
463
674
454
48
61 50
135
176
256
319
138
49
20
61
92
94
367
258
265
33 53
212
262
328
416
547
1040
1251
857
0
200
400
600
800
1000
1200
1400
Q1'2020 Q2'2020 Q3'2020 Q4'2020 Q1'2021 Q2'2021 Q3'2021 Q4'2021 Q1'2022 Q2'2022
Individuals Insured by Lines of Business Quarterly
Motor Health Individual Health SME Total

19. Our Team
Mohamed Mansour
Mohab Aboueita Ihab Elsokary
Chief Executive Officer
40+ years of combined experience in insurance sales, marketing & machine learning.
Ahmed Baracat
Chief Technology Officer Chief Product Officer Chief Marketing Officer
Ahmed Saeed Dina Nassef
Joan Samir
Customer Success Lead Sales Lead HR Lead

20. SME Clients Portfolio

21. Sample of our existing SME clients

22. Sample of our existing SME clients

23. Sample of our existing SME clients

24. Regulatory Status
Jan 2020
First Egyptian Insurtech startup to get web-distribution Approval

25. Contact us:
Mohab.Aboueita@amanleek.com
Insurance
Made
Simple
Current Investors & Affiliations