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DIGITAL MARKETING
MOVING BEYOND THE HYPE
POLL: 5
Which of the following will make the biggest impact
on insurers digital marketing initiatives?
1. Access to a broader range of data sources
2. Alliances with digitally connected consumer brands
3. Agile analytics allowing real-time micro -targeted
offers
SESSION CHAIR
ANDREW DE KOCK
HEAD OF AFRICA
THE DIGITAL INSURER
ANDREW DE KOCK
HEAD OF AFRICA
THE DIGITAL
INSURER
VAASU GAVARASANARICHARD BRADY DR JING LIN
HEAD OF DIGITAL
IAG ASIA
LEAD DATA SCIENTIST
CUSTOMER ANALYTICS
AND BEHAVIOURAL
INSIGHTS
AEGON INSIGHTS
DIGITAL MARKETING
CO-FOUNDER AND
REGIONAL DIRECTOR ASIA
PACIFIC
MAGPIE TECHNOLOGIES
LIMITED
DIGITAL MARKETING
Q&A
MOVING BEYOND THE HYPE

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Session 7 - Digital Marketing

  • 1.
  • 3. POLL: 5 Which of the following will make the biggest impact on insurers digital marketing initiatives? 1. Access to a broader range of data sources 2. Alliances with digitally connected consumer brands 3. Agile analytics allowing real-time micro -targeted offers
  • 4. SESSION CHAIR ANDREW DE KOCK HEAD OF AFRICA THE DIGITAL INSURER
  • 5. ANDREW DE KOCK HEAD OF AFRICA THE DIGITAL INSURER VAASU GAVARASANARICHARD BRADY DR JING LIN HEAD OF DIGITAL IAG ASIA LEAD DATA SCIENTIST CUSTOMER ANALYTICS AND BEHAVIOURAL INSIGHTS AEGON INSIGHTS DIGITAL MARKETING CO-FOUNDER AND REGIONAL DIRECTOR ASIA PACIFIC MAGPIE TECHNOLOGIES LIMITED

Editor's Notes

  1. Holding slides