This document summarizes a presentation given to startup founders about the Founder Institute program. It introduces the speakers and outlines the stages of entrepreneurship. It then discusses the Founder Institute curriculum, which involves weekly mentor sessions, group meetings, and focuses on topics needed to launch a company over four months. The cost breakdown is also provided, including application fees and course fees that fund mentor compensation and the Founder Institute. Contact information is given at the end for questions.

1. Startup
Founder
101
Dave
Parker
-­‐
@DaveParkerSEA
#SEFI
@Founding

2. Agenda
• Welcome
&
Introduc>ons
• Stages
of
Entrepreneurship
• Where
are
you?
• About
FI
• Q&A

3. Thanks!

4. Introduc>ons
SeaIle
FI
Co-­‐Directors
• Maria
Dykstra
-­‐
@TreDigital
• Diane
Najm
-­‐
@VirtualGestures
• Dave
Parker
-­‐
@DaveParkerSEA

5. Stages
of
Entrepreneurship

6. 1. Idea>on
&
Customer
(Market)
2. Valida>on
-­‐
Customer
Development
3. Minimum
Viable
Product
4. Product
Market
Fit

8. A
Bad
Team
in
a
Great
Market
can
s:ll
win
–
A
great
Team
in
a
bad
market
won’t
win.
Marc Andreesen http://www.stanford.edu/class/ee204/ProductMarketFit.html

9. Customer
Development
isn’t
something
you
read
about
it.
You
have
to
do
it
by
geFng
out
of
the
building
Steve Blank

10. MVP
=
Excep:onal
Viable
Product
Rand Fishkin

11. http://www.stanford.edu/class/ee204/
ProductMarketFit.html

12. Which
Stage
are
you
in?
1.
Idea:on
2.
Valida:on
3.
MVP
4.Product
Market
Fit

13. About
FI

14. Overview
Spring 2013FI.co
Founded in 2009 by Adeo Ressi, the goal of the Founder
Institute is to create a thousand companies a year in thirty-five
cities worldwide. Our four month mentorship program is
designed to help Founders validate their idea, and build their
dream companies.
An idea-stage incubator that helps
entrepreneurs create meaningful and
enduring technology companies.
Great
People
Expert
Training
Aligned
Incentives
As featured in

15. Spring 2013FI.co
Phil Libin
Evernote
Joe Bezdek
DivX
Jason Calacanis
LAUNCH
David Weekly
PB Works
Naval Ravikant
Angel List
Eric Ries
The Lean Startup
Robin Chase
Zipcar
Aaron Patzer
Mint
Jeff Dachis
Dachis Group
Phil Kaplan
ADHA Labs, Inc.
Rebecca Lovell
GeekWire
Peter Pham
Color
Seth Sternberg
Meebo
Rashmi Sinha
SlideShare

16. Mentors
• Andy
Liu
• Bryan
Mistele
• Dan
Schapiro
• Charles
Mount
• Rebecca
Lovell
• Dave
Bluhm
• MaI
Shobe
• Brian
Schultz
• Todd
Hooper
• Charles
Kwon
• T.A.
McCann
• Chris
Devore
• Joel
Espelien
• Keith
Smith
Past & Current

17. The Curriculum
Spring 2013FI.co
Four months of what
Founders need to know
Once a week the Founders meet for company-building
sessions lead by three world-class mentors. Each mentor
makes a short, informative presentation on that week’s
topic, and then all three work with the Founders on their
respective ideas. They offer feedback and advice on every
aspect of their business, from the core concept to the
revenue model.
In addition to the mentor sessions, Founders meet with
their assigned group twice a week to work together and
foster the collaborative environment Silicon Valley is known
for.
Everything the Founders are asked to do is directly related
to launching their dream company.
Startup Basics and Orientation
Visions and Values
Startup Research
Naming and Branding
Startup Legal and IP
Cofounders, Hiring and Firing
Revenue, Costs and Profits
Product Development
Outsourcing, Partners and Suppliers
Marketing and Sales
Presentation and Publicity
Fundraising
Is the Founder qualified to research
and select a viable business idea?
MENTOR IDEA REVIEW
Is the Founder ready to develop the
product and launch the business?
MENTOR PROGRESS REVIEW
Is the business worthy of the
Founder’s full-time commitment?
Graduation

18. Program
Cost
Breakdown
• Applica>on
Fee
-­‐
$50
• Course
Fee
-­‐
$995
–
before
start
– Weekly
event
meals
(not
aber
hours
drinks)
– Office
hours
and
coaching
– Mentor
sessions
• 3.5%
to
Pool
– 1%
to
your
Grad
Group
– 1%
to
local
mentors
–
weighted
– 1.5%
to
FI
• Aber
fundraising
of
$50k
-­‐
$4,500
Tui>on

19. Dave
Parker
@DaveParkerSEA
dkparker.com
www.fi.co/apply/159
Early
Deadline
10/13
Final
Deadline
11/03
Session
Starts
11/18

20. Q&A