Intro
Telling Your Story in 10/12 Slides
Research & Competitive Analysis
Markets
Value Propositions
Customer Development Data
Awkward Co-Founder Discussions
Flat6 Labs Cairo Cycle 14 Bootcamp Day 2Dave Parker
January 2020, Flat6 Labs Cairo, Startup Bootcamp Day 2.
Value Propositions. Customer Development. How Startups Make Money & Metrics that Matter. Marketing, Sales & Business Development. Revenue Models. Financial Model Templates. Pitch Prep
What's the difference between a Board of Directors and an Advisory Board? How should Startup Boards be compensated? How to set you agenda for a Startup Board
Intro
Telling Your Story in 10/12 Slides
Research & Competitive Analysis
Markets
Value Propositions
Customer Development Data
Awkward Co-Founder Discussions
Flat6 Labs Cairo Cycle 14 Bootcamp Day 1 Dave Parker
January 2020, Flat6 Labs Cairo Cycle 14. Bootcamp Program, day 1. Venture Ready Score, 13 Slides, Research and Competitive Analysis, Markets and Awkward Co-Founder Discussions.
Flat6 Labs Cairo Cycle 14 Bootcamp Day 2Dave Parker
January 2020, Flat6 Labs Cairo, Startup Bootcamp Day 2.
Value Propositions. Customer Development. How Startups Make Money & Metrics that Matter. Marketing, Sales & Business Development. Revenue Models. Financial Model Templates. Pitch Prep
What's the difference between a Board of Directors and an Advisory Board? How should Startup Boards be compensated? How to set you agenda for a Startup Board
Intro
Telling Your Story in 10/12 Slides
Research & Competitive Analysis
Markets
Value Propositions
Customer Development Data
Awkward Co-Founder Discussions
Flat6 Labs Cairo Cycle 14 Bootcamp Day 1 Dave Parker
January 2020, Flat6 Labs Cairo Cycle 14. Bootcamp Program, day 1. Venture Ready Score, 13 Slides, Research and Competitive Analysis, Markets and Awkward Co-Founder Discussions.
Flat6 Labs Bahrain Cycle 5 Bootcamp Day 1Dave Parker
04.12.2020 Flat6 Labs Bahrain Cycle 5 Bootcamp with Dave Parker.
Awkward Co-Founder Discussions
Competitive Analysis
Value Propositions
Customer Development Mechanics
How Startup Make Money –
Marketing
Sales
Business Development
14 Revenue Models
Pricing and Metrics that Matter
Go-to-Market
Traction and Product / Market Fit
Pitch Reviews
WTIA Startup Product Pricing Workshop November 2019Dave Parker
How will you price your startup's product? Is pricing an art or a science? Business and revenue models. Triangulating pricing, A/B Testing, and Promotions
Flat6 Labs Bahrain Cycle 5 Bootcamp Day 3Dave Parker
04.13.2020 Flat6 Labs Bahrain Cycle 5 Bootcamp with Dave Parker. How Startups Make Money
Marketing Sales
Business Development Revenue Models
Product Market Fit
Metrics that Matter
Financial Model Templates
KIC - Korean Innovation Center - WTIA Bootcamp Day 1Dave Parker
Intro
Telling Your Story in 11 Slides
Research & Competitive Analysis
Markets
Value Propositions
Customer Development Data
Awkward Co-Founder Discussions
Trajectory Startup Program Session 1 - Bahrain Cycle 7Dave Parker
April 2021
Intro
Telling Your Story in 10/12 Slides
Research & Competitive Analysis
Markets
Value Propositions
Customer Development Data
Awkward Co-Founder Discussions
Flat6 Labs Bahrain Cycle 5 Bootcamp Day 1Dave Parker
04.12.2020 Flat6 Labs Bahrain Cycle 5 Bootcamp with Dave Parker.
Awkward Co-Founder Discussions
Competitive Analysis
Value Propositions
Customer Development Mechanics
How Startup Make Money –
Marketing
Sales
Business Development
14 Revenue Models
Pricing and Metrics that Matter
Go-to-Market
Traction and Product / Market Fit
Pitch Reviews
WTIA Startup Product Pricing Workshop November 2019Dave Parker
How will you price your startup's product? Is pricing an art or a science? Business and revenue models. Triangulating pricing, A/B Testing, and Promotions
Flat6 Labs Bahrain Cycle 5 Bootcamp Day 3Dave Parker
04.13.2020 Flat6 Labs Bahrain Cycle 5 Bootcamp with Dave Parker. How Startups Make Money
Marketing Sales
Business Development Revenue Models
Product Market Fit
Metrics that Matter
Financial Model Templates
KIC - Korean Innovation Center - WTIA Bootcamp Day 1Dave Parker
Intro
Telling Your Story in 11 Slides
Research & Competitive Analysis
Markets
Value Propositions
Customer Development Data
Awkward Co-Founder Discussions
Trajectory Startup Program Session 1 - Bahrain Cycle 7Dave Parker
April 2021
Intro
Telling Your Story in 10/12 Slides
Research & Competitive Analysis
Markets
Value Propositions
Customer Development Data
Awkward Co-Founder Discussions
Flat6 Labs Bahrain Cycle 6 Bootcamp Day 1 Dave Parker
Introductions, Telling your story in 10/12 Slide, Research, Market Sizing, Value Propositions, Customer Development Data, Awkward co-founder discussions.
ROTR/OHUB Program
Intro
Telling Your Story in 11/13 Slides
Research & Competitive Analysis
Markets
Value Propositions
Customer Development Data
Awkward Co-Founder Discussions
Flat6 Labs Cairo Cycle 15 Bootcamp Day 1Dave Parker
18 July 2020. Flat6 Labs, Cycle 15 Bootcamp. Dave Parker
- Intro
- Telling Your Story in 11 Slides
- Research & Competitive Analysis
- Markets
- Value Propositions
- Customer Development Data
- Awkward Co-Founder Discussions
Trajectory Series Startup Program Session 1 (Cairo Cycle 16)Dave Parker
Intro
Telling Your Story in 10/12 Slides
Research & Competitive Analysis
Markets
Value Propositions
Customer Development Data
Awkward Co-Founder Discussions
Trajectory Startup Program Session 2 (Cairo July 2021)Dave Parker
Flat6 Labs Cairo Bootcamp Program
Market Sizing
Customer Development Data
How Startups Make Money
Marketing/Sales/Business Development
Go-to-Market Planning
Pitch Reviews
Flat6 Labs Cairo Cycle 15 Bootcamp Day 2 with Dave Parker Dave Parker
19 July 2020. Flat6 Labs, Cycle 15 Bootcamp. Dave Parker
- How Startup Make Money
- 14 Revenue Models
- Pricing and Metrics that Matter
- Go-to-Market
- When, Why and How to Pivot
- Traction and Product / Market Fit
- Product and Company Roadmap
- Funding 101
Trajectory Startup Program Abu Dhabi Day 2Dave Parker
Flat6 Labs Abu Dhabi Cycle 1 Bootcamp - Day 2
How Startup Make Money – 14 Revenue Models
Pricing and Metrics that Matter
Go-to-Market
Traction and Product / Market Fit
Pitch Reviews
InvestNOLA Applying a Crisis Framework - Fall Training Series Dave Parker
Applying the Bain Crisis Framework to your business. 1) Protect the team. 2) Stress test the Financials, 3) Defend against revenue declines, 4) Stabilize operations, and 5) Play offense
Similar to Trajectory Startup Program Session One (Jordan Sept 2021) (20)
Techstars Taiwan - Going Global and Revenue Models Dave Parker
Dave Parker, Author Trajectory: Startup—Ideation to Product/Market Fit.
About Dave
But first, Product/Market Fit
Going Global Checklist
Pricing & Revenue Models
Valuation Data
Building a Great Startup Culture - Flat6 Ignite Program, Abu DhabiDave Parker
How do you build a great startup culture? It starts with Vision, Mission, and Values. This workshop helps you put those pieces together.
Starting with Why?
Values
Vision
Mission
Personal Mission
Resources
Driving Startup Valuations for Funding & Exit Dave Parker
About Dave Parker and NextPath Advisors
Market Valuation Driver
Company Valuation Drivers
Creating, Delivering, & Capturing Value
Revenue Models
The Data
Public Company multiples
Startup Revenue Drivers and ForecastingDave Parker
Flat6 Abu Dhabi Ignite Program July 2021
Outcomes for the day:
Telling a financial story
Key metrics
Templates with Key Inputs
Common mistakes
Rolling up your sleeves
Icorps University of Washington Program 07.06.2021Dave Parker
UW iCorps Program. Will your startup make money or be a statistic?
About Dave
Why Startup Fail and You Shouldn’t
Market Valuation Driver
Company Valuation Drivers
Creating, Delivering, & Capturing Value
Revenue Models
The Data
The 14
Outcomes for this presentation:
Business model breakdown
Identify Key Inputs
Identify Unit Economics
Choose primary/secondary revenue models
Go-to-Market – Marketing and Sales choices
Driving Startup Enterprise Value with Lighter Capital 2021.06.30Dave Parker
About Dave Parker
Startup Market Valuation Drivers
Company Valuation Drivers
Creating, Delivering, & Capturing Value
Revenue Models
The Data
The 14
Public Comps
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Trajectory Startup Program Session One (Jordan Sept 2021)
1. Copyright, DKParker, LLC 2020
Dave Parker
@DaveParkerSEA
https://www.dkparker.com/flat6-labs-jordon-bootcamp-cycle-1/
Trajectory Series
Jordan Bootcamp – Session 1
2. Copyright, DKParker, LLC 2020
Session 1 Agenda
¤ Intro
¤ Telling Your Story in 10/12 Slides
¤ Research & Competitive Analysis
¤ Markets
¤ Value Propositions
¤ Customer Development Data
¤ Awkward Co-Founder Discussions
4. Copyright, DKParker, LLC 2020
About Dave
¤ 5X founder, Board Member, former SVP Programs at UP
Global (Startup Weekend + Startup America)
¤ Startup Next creator
¤ Startup Week
¤ Author – “Trajectory: Startup – Ideation to Product Market
Fit”
¤ 11 transactions – 9 sell side, 2 buy side
¤ VC/Investor
5. Copyright, DKParker, LLC 2020
Rules of the Road
¤ Ask questions as we go – especially if I talk too fast!
¤ Meta questions please! Not just about your company
¤ Don’t Ramble – I’ll interrupt
¤ Virtually…
¤ Network – you need to build you network for the future
starting today
¤ #GiveFirst – you have complimentary skills around you
6. Copyright, DKParker, LLC 2020
Score Yourself 1-4
Team: Why you, balanced team (talents, diversity), domain experts,
serially successful founders, great company experience
Idea: Are you solving a problem? New or existing problem, big category
(vs tool), early/late continuum, technical achievable, pain pill or vitamin
Product: do you have a product, how mature, customer first, solid design,
clear roadmap to scale
Market/Customer: big market (TAM/SOM), cash available, new or nascent
market?
Competition: How many incumbents, funding status, are you incremental
better or 10X better?
Traction: Customer validation, revenue, improving unit economics?
Timing: Why now? Are you late, early, too early?
Revenue Model/Finance: How will you monetize your idea? Do you have
a basic budget on spending, big or small economics
IP/Moat: Is your idea defensible? Can you build a moat over time?
Clear Ask: What do you need help with? Advice, funding, introduction,
help finding staff?
Total out of 40
7. Copyright, DKParker, LLC 2020
Venture Ready
Fast NO
¤ Market
¤ Team
¤ Product
¤ Traction
Slow Yes
¤ Idea
¤ Competition
¤ Business Model/Finance
¤ Timing
¤ Intellectual Property/Moat
¤ Clear Ask
8. Copyright, DKParker, LLC 2020
Addressing the Weaknesses
¤ Where were you weak
¤ How would you answer differently
¤ What can you change now – before final pitches?
¤ Don’t ignore the elephant in the room – investors won’t!
11. Copyright, DKParker, LLC 2020
Capturing
Value:
Reasonable to
Exceptional
Returns –
Traction & Idea
Business Model
12. Copyright, DKParker, LLC 2020
Creating Value:
Product
Delivering
Value: Price,
Economics,
S&M
Capturing
Value
Reasonable to
Exceptional
Returns
Defining Business Model
13. Copyright, DKParker, LLC 2020
Creating Value:
Product
Delivering
Value:
Marketing
and Sales
Capturing Value
Reasonable to
Exceptional
Returns
Defining Business Model
15. Copyright, DKParker, LLC 2020
Epochs
¤ BC
¤ Pre Internet
¤ Pre Game of Thrones
¤ Pre Product-Market Fit
¤ Risk Capital
¤ AD
¤ Post Internet
¤ Post Game of Thrones
¤ Post Product-Market Fit
¤ Growth Capital
18. Copyright, DKParker, LLC 2020
Judging a Startup – Bill Gross
Ultimate success – AT SCALE – Assumes good market
https://www.ted.com/talks/bill_gross_the_single_bigge
st_reason_why_start_ups_succeed?language=en
19. Copyright, DKParker, LLC 2020
Surfing Analogy
¤ The Wave
¤ The Board
¤ The Surfer
¤ The Trend
¤ The Product
¤ The Leader/Team
Market timing = bad waves
Small waves are bad
Bad product
Wrong person/team for the market
Are all three lined up for you?
21. Copyright, DKParker, LLC 2020
Categorizing Your Solution
Product Service
B2B Salesforce Consulting
B2C Games For profit school
22. Copyright, DKParker, LLC 2020
What Problem/Opportunity
¤ What’s the problem
¤ Pain Pill
¤ Vitamin
¤ What’s the opportunity
¤ Solving for who?
¤ Can you create and capture value?
¤ Who will pay?
23. Copyright, DKParker, LLC 2020
Product & Companies
¤ Products aren’t fundable – Companies are fundable
¤ Lifestyle businesses – won’t funded
¤ Local vs. Scalable businesses
Which one will you be?
¤ Services vs Product
¤ Exit multiples
27. Copyright, DKParker, LLC 2020
If Your Startup was to Fail, Why?
¤ What’s the number one reason
¤ Product
¤ Customer Acquisition
¤ Competition
¤ Lack of funding
¤ Rank
29. Copyright, DKParker, LLC 2020
Two Use Cases - Two Decks
Slides for Stage
¤ 10 Slides
¤ It’s a contrived event
¤ Check boxes for hitting
required elements
¤ Supporting Slides
Slides for Conf Room
¤ 12 Slides
¤ It’s about the dialog and
understanding the investor
questions
¤ Supporting Slides
30. Copyright, DKParker, LLC 2020
10/12 Slides for Your Pitch
1. Title, Value Proposition,
Contact Info
2. Presentation Overview*
3. Problem
4. Solution
5. Market Size
6. Competitive Analysis*
7. Traction/Timing – why you,
why now?
8. Product Roadmap/Demo
How You Make Money/Key
Metrics
9. Go-To-Market
10. Secret Sauce/Moat/IP*
11. Team
12. Clear Ask/What do you
need from Flat6
*for conf room pitch. Supporting
Slides – Architecture, etc.
Blog Post
31. Copyright, DKParker, LLC 2020
Famous Pitch Decks
¤ 30 Famous Pitch Decks
¤ Facebook, LinkedIn, etc
¤ Early to later stage
¤ Not all had great graphics
¤ Uber, AirBnB, Facebook examples
33. Copyright, DKParker, LLC 2020
Research
¤ You are not the customer
¤ Methods of Research
¤ Blue Ocean
¤ Gartner Magic Quadrant
¤ Documentation and Analysis
¤ Google Search – what are the keywords someone would
type to find your solution
¤ Crunchbase Search – funding, timing, categories
¤ Competitive Product/Service pricing
35. Copyright, DKParker, LLC 2020
Research
¤ Create a Google Sheet with your research
¤ One tab for research, one for competitors
¤ Who has written about your market
¤ Professionals, bloggers, others
¤ Who has raised capital in this market
¤ What’s the state of the “Wave?”
36. Copyright, DKParker, LLC 2020
Competitor List & Notes
Competitor URL Crunchbase
Link
Amount
Funded
Team Features Notes
38. Copyright, DKParker, LLC 2020
Getting Data
¤ Right Mouse click
¤ Keywords, meta data
¤ Pull keywords for competitors – Google Sheet
¤ Tools
¤ https://www.semrush.com/
¤ https://topics.seomonitor.com/query
¤ Google Keyword tool
¤ Social
¤ https://www.rivaliq.com/
48. Copyright, DKParker, LLC 2020
Positioning
¤ Positioning is holding a place in your customer’s mind –
not as everything, what’s memorable?
¤ Who is the initial customer
¤ Think about limiting service and customer first – before
you expand
¤ You’re not precluded from selling other services or products
¤ What claim or promise will you make?
49. Copyright, DKParker, LLC 2020
Don’t Bury the Lead
¤ Think of this like journalism
¤ What’s the headline?
¤ What’s the Lead?
¤ What’s the Story?
50. Copyright, DKParker, LLC 2020
Testing
¤ Each pitch is a rapid A/B testing
¤ Look for 1:Many opportunities to test your value
proposition
¤ Trade shows
¤ Peers
¤ Test tag lines
51. Copyright, DKParker, LLC 2020
Taglines
¤ The one sentence summary
¤ Pull from the Madlibs Pitch
¤ Benefits to customer – not features
¤ Simple
¤ Evolve with the company
52. Copyright, DKParker, LLC 2020
Branding
¤ You don’t have a big budget – so you can’t afford brand
advertising
¤ Start with brand neutral and build
¤ Memorable
¤ Phonetically easy to spell
¤ Avoid double letters, etc
53. Copyright, DKParker, LLC 2020
Exercise
¤ Write out:
¤ What makes you different?
¤ Why should people buy from you?
¤ Write your websites tagline and opening paragraph
¤ What claim/promise will you make
¤ Write your DRAFT Unique Selling Proposition
¤ Compare this to your Pitch
55. Copyright, DKParker, LLC 2020
Customer Development
¤ Parallel process with Product Development
¤ “Get out of the Building”
¤ Develop for a few not Many
¤ Prioritize features based on Needs not Wants
¤ Validate with Revenue/Commitment
56. Copyright, DKParker, LLC 2020
What is Customer Development?
¤ Four Steps of an Epiphany – Steve Blank
57. Copyright, DKParker, LLC 2020
Customer Development Goals
¤ Acute focus on problem – not product
¤ Find out if customers care?
¤ What do they want?
¤ Determines the difference your product at launch and at
scale
¤ Feature priorities & Product Roadmap
58. Copyright, DKParker, LLC 2020
Customer Dev Mechanics
¤ Google Forms
¤ Structured questions
¤ Progression
¤ Easy to Hard
¤ What do you really want to know?
¤ Will they pay for it? How much
¤ Why will it fail
¤ Neutral, not Guided Questions
59. Copyright, DKParker, LLC 2020
Customer Dev Mechanics, Cont
¤ Build a list of interested parties
¤ Mail Chimp List setup
¤ Ask for permission to email
¤ Monthly updates –
¤ Format: “What we did, what we’re going to do and
where we can use your help”
¤ Regular frequency – be predictable
60. Copyright, DKParker, LLC 2020
What Not To Do
¤ You are not the customer
¤ Don’t tolerate a small sample set – this could delay your
success by Years
¤ Avoid “Selection Bias”
¤ “Isn’t our product amazing”
¤ No rhetorical questions
¤ No blind surveys
¤ Can’t outsource
61. Copyright, DKParker, LLC 2020
How Many Customer Interviews
¤ B2B – 25+
¤ Profile
¤ Job Title
¤ Type of Company
¤ B2C – 50+
¤ Demographic
¤ ¯_(ツ)_/¯ = bad
62. Copyright, DKParker, LLC 2020
Fundraising Note
You have opinions
You have Data
You get money!
Investors have opinions
They have money
63. Copyright, DKParker, LLC 2020
Hypothesis vs Fact
¤ If you are convinced you’re right you won’t be open to
radical feedback that could change the trajectory of
your business & life!
¤ Always testing what you think you know
¤ Permission to give negative feedback
¤ If this idea was to fail, why would it fail?
¤ Why is this idea stupid?
65. Copyright, DKParker, LLC 2020
Everyone Has Expectations
¤ Set up a process to get the expectations out in the open
¤ Pre-Incorporation
¤ Meeting 1 of 2
¤ Why do you want to do this
¤ Capital in vs out
¤ Timing of life
¤ Passion
¤ Go to Startup Equity Calculator
67. Copyright, DKParker, LLC 2020
Co-founders, part 2
¤ Meeting 2 of 2
¤ Print out a copy- bring it to the meeting
¤ How far off are you? What responsibilities?
¤ At Incorporation
¤ Reverse vesting schedule
¤ What happens when someone leaves?
¤ Option pool 20%
¤ Why 50/50 is the only wrong decision
68. Copyright, DKParker, LLC 2020
Post Incorporation
¤ Milestones/Deliverables
¤ Slicing Pie
¤ Market rates
¤ Don’t over inflate
¤ Track time and contribution
¤ Regular meeting
¤ Weekly standups
¤ Make HR changes fast – they won’t get easier
69. Copyright, DKParker, LLC 2020
Dave’s Madlibs Pitch
Hi, I’m <your name here>, and my company <your Company
name here> the problem I’m solving is <insert problem here>. Our
product <insert product info here> is designed for our target
customer of <insert target customer here>. We make money by
<insert method here> and our team is the right team because
<insert why you’re awesome here>. I need help with <insert help
needed here>.