It used to take years to launch a new software product. Now you can create, launch, and have paying customers getting value from your product in just a few months. This presentation explains why it's never been a better time to start a software company and what you need to consider to make it a reality.
Should you start with a side gig? Should you raise venture capital? How should you think about your cap table and employee options? What's your exit strategy? This presentation tackles these questions.
David Corcoran, cofounder at Third Rail Group, gave this talk at Do it Best Corp.'s annual Techapalooza on March 14, 2017.
Churn and what it says about product/market fitBrian Kelly
When you're an early stage B2B SaaS startup (with less than $2M ARR) finding your ideal customers and turning them into raving fans of your product is all that matters. This is hard work. It is easy to highlight whatever signals that show you are making progress.
Don't do that.
Keep it simple: Reduce gross churn and keep your cost of customer acquisition low until you've truly found product/market fit. Ignore the allure of "net negative churn" and other vanity metrics.
I gave this presentation on October 14, 2016 at #brightconf in Chicago.
In his welcoming address at SaaSFest 2017, Patrick Campbell outlines the current state of the subscription economy and emplores everyone to focus on the fundamentals of developing quantified buyer personas and talking to your customers.
A detailed look at why SaaS business are so different from traditional software companies, and why traditional ways of looking at their finances fail to understand the business. Provides an alternative set of metrics that show the right way to look at a SaaS business.
For more on the SaaS business model and Metrics, see this blog post:
www.forentrepreneurs.com/saas-metrics-2/
Numbers that Actually Matter. Finding Your North Star Mamoon Hamid
This presentation uncovers a common misconception in fast growing SaaS businesses. Revenue reigns over everything. We talk about what really matters in building a sustainable SaaS company.
Acquisition isn't what it used to be - we can no longer rely on growth driven solely by acquisition. In his talk at SaaSFest 2017, Suneet Bhatt outlines how to drive growth from your support channels.
This guide will introduce you to the essential metrics and methods of starting a Software-as-a-Service business, including what’s often overlooked.
We’ve broken it up into 3 steps:
- Step 1: Track Key Metrics (Churn Rate, Customer Acquisition Cost, Lifetime Value...)
- Step 2: Metric Decomposition (Not all metrics are created equal)
- Step 3: Marketing Strategies (How to keep customers coming back to your site)
Growth hacking is something that's been defined and re-defined over the years to the point that most of the tactics have become fairly weak. Suneet Bhatt, Help Scout's Chief Growth Officer, in his presentation at Price Intelligently's SaaSFest 2016 walks through how to properly model, evaluate, and understand growth, particularly when it comes to stepping on the gas and accelerating metrics across the board.
Churn and what it says about product/market fitBrian Kelly
When you're an early stage B2B SaaS startup (with less than $2M ARR) finding your ideal customers and turning them into raving fans of your product is all that matters. This is hard work. It is easy to highlight whatever signals that show you are making progress.
Don't do that.
Keep it simple: Reduce gross churn and keep your cost of customer acquisition low until you've truly found product/market fit. Ignore the allure of "net negative churn" and other vanity metrics.
I gave this presentation on October 14, 2016 at #brightconf in Chicago.
In his welcoming address at SaaSFest 2017, Patrick Campbell outlines the current state of the subscription economy and emplores everyone to focus on the fundamentals of developing quantified buyer personas and talking to your customers.
A detailed look at why SaaS business are so different from traditional software companies, and why traditional ways of looking at their finances fail to understand the business. Provides an alternative set of metrics that show the right way to look at a SaaS business.
For more on the SaaS business model and Metrics, see this blog post:
www.forentrepreneurs.com/saas-metrics-2/
Numbers that Actually Matter. Finding Your North Star Mamoon Hamid
This presentation uncovers a common misconception in fast growing SaaS businesses. Revenue reigns over everything. We talk about what really matters in building a sustainable SaaS company.
Acquisition isn't what it used to be - we can no longer rely on growth driven solely by acquisition. In his talk at SaaSFest 2017, Suneet Bhatt outlines how to drive growth from your support channels.
This guide will introduce you to the essential metrics and methods of starting a Software-as-a-Service business, including what’s often overlooked.
We’ve broken it up into 3 steps:
- Step 1: Track Key Metrics (Churn Rate, Customer Acquisition Cost, Lifetime Value...)
- Step 2: Metric Decomposition (Not all metrics are created equal)
- Step 3: Marketing Strategies (How to keep customers coming back to your site)
Growth hacking is something that's been defined and re-defined over the years to the point that most of the tactics have become fairly weak. Suneet Bhatt, Help Scout's Chief Growth Officer, in his presentation at Price Intelligently's SaaSFest 2016 walks through how to properly model, evaluate, and understand growth, particularly when it comes to stepping on the gas and accelerating metrics across the board.
10 Practical Tips for early-stage SaaS Entrepreneurslouiscop
Workshop at HEC Paris, Seed Conference, April 2017
0. Quick intro, SaaS?
I. 3 Tips for SaaS Entrepreneurs during the ideation phase
1. Pick a problem you are REALLY passionate about
2. How will you finance the business? VC or not VC?
3. Don't underestimate TECH
II. 3 Tips for SaaS Entrepreneurs in their first 6 months
4. Don't re-invent the wheel
5. Choose your first customers well
6. Pricing
III. 3 Tips for SaaS Entrepreneurs who start scaling
7. Don't waste your money on paid marketing
8. Don't end up in the SaaS graveyard
9. Focus on the right metrics
SaaStr Annual 2017 - Learnings from B2B SaaS (SaaStr101)prashant.sachdev
Compilation of crowdsourced learnings shared by various enterprise / B2B SaaS companies from SaaStr Annual conference in San Francisco (2017). Follow me at @prashantsachdev on twitter for real-time learnings on #SaaStr101
David Skok, General Partner at Matrix Partners, provides a simple model to understand a SaaS businesses, as well as the key levers founders, can leverage to drive SaaS success.
MRR is the price the customer pays. Your North Star is the value they get. Mamoon Hamid, GP @ Social Capital, explains why founders need to focus on the value your product delivers, not the price the customer pays.
The SaaS Founder’s Journey: What Matters at Each StageDavid Skok
From a talk given at SaaStock 2017 in Dublin, this slide deck covers the three stages of a startup, the most important question founders should be asking to ensure survival/success, and how to build and scale a sales funnel.
The No-BS Guide to Understanding (and Calculating) ChurnClose.io
Founders: Are you being honest about your churn rates? Really, really honest?
Probably not. At best, you track your customer churn and neglect the other, more important churn rates.
Do you know your revenue churn? Your monthly subscription churn? What about your net churn? If you don't, you need to. In startups, ignorance isn't bliss; it's death.
Use our No-BS Guide to learn about the four most important churn rates, what they mean, and how to calculate them.
Check out our free, automatic churn calculator at the end!
How to Survive and Thrive in the post-Covid EraDavid Skok
This presentation starts by looking at the huge global forces that are currently reshaping the world, triggered by Covid. It then drops down layer by layer, to finally show how you need to react as a SaaS business to set up for success in a changed world.
These are the slides that I used in my presentation at SaaStock Remote 2020 on June 10th.
Ever wondered how unit economics affect your growth rate? Quantitative analysis is the most essential part of successful growth hacking. Here is a specific example.
Speakers
Myles Kleeger - President & CRO / Braze (formerly Appboy)
Ben Hindman - CEO / Splash & Formerly Director of Events / Thrillist
Maria Pergolino - Chief Marketing Officer / Anaplan
Vivek Sharma - Founder & CEO / Movable Ink
Description
These executives have built powerful programs to drive ARR at every stage of the funnel. From generating to accelerating to renewing key accounts, they all share one secret: they do it in-person. A new era of automation and measurement has transformed events from a cost center to a revenue engine.
SaaSFest 2015 - "Monetization Matters" by Patrick Campbell of Price Intellige...Price Intelligently
Marketers focus almost exclusively on acquisition as the main lever for growth. While intuitive, Patrick Campbell - CEO of Price Intelligently - walks through why your acquisition strategy is actually the least effective tool for spurring growth in your subscription business.
Patrick also provides a specific framework for quantifying your buyer personas in an effort to properly build out your SaaS pricing strategy.
Lean Startup Basics - Evidence Based EntrepreneurshipKelly Schwedland
Introduction and overview to the lean process for startups. An evidence based approach to validate early hypothesis and develop a solid Business Model before launch. Involving Customer Development, Hypothesis testing, Minimum Viable Product, (MVP) to get to Product/ Market fit and ultimately A replicable scalable business model. This simple but disciplined approach takes the guess work out of taking an idea and turning it into a viable company.
Based on Eric Reis, Steve Blank and Alex Osterwald's work with Lean Startup, Lean launchpad, customer development and Business Model Canvas. Now in practice by multiple Incubators, Accelerators, Universities and now the National Science Foundation through ICorp to validate business ideas with before investing.
Before looking into how to SaaS your digital agency, you need some concepts to be clear. What exactly is a SaaS business? What are the SaaS processes and work flows that can be used in the advertising industry? How can agencies make money like SaaS?
You can find that here: http://bit.ly/2g0uN08
With traditional acquisition channels becoming crowded and less effective, Patrick Campbell makes the case for Freemium as an acquisition model. Learn how to use Freemium as an effective growth lever for your business from these slides presented at SaaSFest 2017.
This presentation is designed for those, who would like to develop the skill of recognising a business opportunity and turning it into a concept. The reader will be presented for methods of spotting, assessing and developing a business idea. Furthermore, they will learn what it means to conceptualise the idea in order to present it for investors or other potential partners.
Slides by Anne Marie Mathiesen,
Copenhagen Business Service
10 Practical Tips for early-stage SaaS Entrepreneurslouiscop
Workshop at HEC Paris, Seed Conference, April 2017
0. Quick intro, SaaS?
I. 3 Tips for SaaS Entrepreneurs during the ideation phase
1. Pick a problem you are REALLY passionate about
2. How will you finance the business? VC or not VC?
3. Don't underestimate TECH
II. 3 Tips for SaaS Entrepreneurs in their first 6 months
4. Don't re-invent the wheel
5. Choose your first customers well
6. Pricing
III. 3 Tips for SaaS Entrepreneurs who start scaling
7. Don't waste your money on paid marketing
8. Don't end up in the SaaS graveyard
9. Focus on the right metrics
SaaStr Annual 2017 - Learnings from B2B SaaS (SaaStr101)prashant.sachdev
Compilation of crowdsourced learnings shared by various enterprise / B2B SaaS companies from SaaStr Annual conference in San Francisco (2017). Follow me at @prashantsachdev on twitter for real-time learnings on #SaaStr101
David Skok, General Partner at Matrix Partners, provides a simple model to understand a SaaS businesses, as well as the key levers founders, can leverage to drive SaaS success.
MRR is the price the customer pays. Your North Star is the value they get. Mamoon Hamid, GP @ Social Capital, explains why founders need to focus on the value your product delivers, not the price the customer pays.
The SaaS Founder’s Journey: What Matters at Each StageDavid Skok
From a talk given at SaaStock 2017 in Dublin, this slide deck covers the three stages of a startup, the most important question founders should be asking to ensure survival/success, and how to build and scale a sales funnel.
The No-BS Guide to Understanding (and Calculating) ChurnClose.io
Founders: Are you being honest about your churn rates? Really, really honest?
Probably not. At best, you track your customer churn and neglect the other, more important churn rates.
Do you know your revenue churn? Your monthly subscription churn? What about your net churn? If you don't, you need to. In startups, ignorance isn't bliss; it's death.
Use our No-BS Guide to learn about the four most important churn rates, what they mean, and how to calculate them.
Check out our free, automatic churn calculator at the end!
How to Survive and Thrive in the post-Covid EraDavid Skok
This presentation starts by looking at the huge global forces that are currently reshaping the world, triggered by Covid. It then drops down layer by layer, to finally show how you need to react as a SaaS business to set up for success in a changed world.
These are the slides that I used in my presentation at SaaStock Remote 2020 on June 10th.
Ever wondered how unit economics affect your growth rate? Quantitative analysis is the most essential part of successful growth hacking. Here is a specific example.
Speakers
Myles Kleeger - President & CRO / Braze (formerly Appboy)
Ben Hindman - CEO / Splash & Formerly Director of Events / Thrillist
Maria Pergolino - Chief Marketing Officer / Anaplan
Vivek Sharma - Founder & CEO / Movable Ink
Description
These executives have built powerful programs to drive ARR at every stage of the funnel. From generating to accelerating to renewing key accounts, they all share one secret: they do it in-person. A new era of automation and measurement has transformed events from a cost center to a revenue engine.
SaaSFest 2015 - "Monetization Matters" by Patrick Campbell of Price Intellige...Price Intelligently
Marketers focus almost exclusively on acquisition as the main lever for growth. While intuitive, Patrick Campbell - CEO of Price Intelligently - walks through why your acquisition strategy is actually the least effective tool for spurring growth in your subscription business.
Patrick also provides a specific framework for quantifying your buyer personas in an effort to properly build out your SaaS pricing strategy.
Lean Startup Basics - Evidence Based EntrepreneurshipKelly Schwedland
Introduction and overview to the lean process for startups. An evidence based approach to validate early hypothesis and develop a solid Business Model before launch. Involving Customer Development, Hypothesis testing, Minimum Viable Product, (MVP) to get to Product/ Market fit and ultimately A replicable scalable business model. This simple but disciplined approach takes the guess work out of taking an idea and turning it into a viable company.
Based on Eric Reis, Steve Blank and Alex Osterwald's work with Lean Startup, Lean launchpad, customer development and Business Model Canvas. Now in practice by multiple Incubators, Accelerators, Universities and now the National Science Foundation through ICorp to validate business ideas with before investing.
Before looking into how to SaaS your digital agency, you need some concepts to be clear. What exactly is a SaaS business? What are the SaaS processes and work flows that can be used in the advertising industry? How can agencies make money like SaaS?
You can find that here: http://bit.ly/2g0uN08
With traditional acquisition channels becoming crowded and less effective, Patrick Campbell makes the case for Freemium as an acquisition model. Learn how to use Freemium as an effective growth lever for your business from these slides presented at SaaSFest 2017.
This presentation is designed for those, who would like to develop the skill of recognising a business opportunity and turning it into a concept. The reader will be presented for methods of spotting, assessing and developing a business idea. Furthermore, they will learn what it means to conceptualise the idea in order to present it for investors or other potential partners.
Slides by Anne Marie Mathiesen,
Copenhagen Business Service
Culture Feasts on Innovation: Here's What you Can Do About ItReuven Gorsht
You can have the best talent, best ideas, best processes, abundance of cash.
If your culture does not align, being successful with innovating starts looking as if it’s a matter of luck.
16 березня 2017 року Кабінет Міністрів України розглянув другий пакет нормативних актів та ініціював законопроекти, які після ухвалення парламентом запустять реформу охорони здоров’я і зроблять процес змін в медичній сфері невідворотним.
If you're thinking to become a blogger and start generating a good amount of traffic for your personal or professional purpose, you must have basic knowledge of what and how-to's of blog in hand before starting the journey. Here are some of the slides to help you out to start writing a blog.
Montreal Associates are Enterprise Technology Recruitment Experts. We operate across: SAP | Microsoft | CRM | BI & Big Data | Development | Infrastructure | Cyber Security.
Book of ORBs hold blockchain game assetsShaban Shaame
How to start collecting you game asset on blockchain. Step by step creation of your bitcoin wallet that can hold game elements such as spells of genesis cards, monsters, weapons etc.
Machine Learning und SEO: Ein Vektor sagt mehr als 1000 WörterStefan Fischerländer
Slides zum Vortrag auf der SEOCampixx 2017: Wie Google Machine-Learning in der Suche einsetzt.
Machine-Learning – oder in der neuesten Version: Deep-Learning – ist in aller Munde. Wir schauen uns an, welche Schritte im Datenverarbeitungsprozess von Google durch Machine-Learning-Verfahren unterstützt werden können. Damit sollten wir ein tieferes Verständnis dafür bekommen, wie Machine-Learning die Suchergebnisse und somit unsere Herangehensweise für SEO beeinflusst. Um dieses Verständnis zu vertiefen, werden wir live anhand des Toolkits word2vec einige Experimente an echten Daten durchführen.
Disruptive Innovation : Capitalizing on Wearables - Bryan O'Rourke IHRSA 2017Bryan K. O'Rourke
Bryan shared this 20 minute overview on wearables in the health club marketplace at IHRSA 2017. He calls Wearables a misnomer and advises brands to understand the UX they are trying to create and their competitive positioning before getting caught up in the latest technology hype.
Launching A Startup in 2017: A Founder's Pocket GuideBrian Kelly
I gave this talk at Blue Water Startup School in September 2017. It is a high level overview of what it is like to start a software company in 2017 and where to focus your time, energy and money. Credit to my co-founder, David Corcoran, for the original talk from which I derived this content.
Financial Projections are key in all aspects of the fundraising process: Pitching, Valuation, Due Diligence, and in the long term planning of your company. Join our experts in an overview discussion of financial projections and learn the key metrics that will get investors to notice you, as well as those that will get you rejected. With the expert advice of serial Startup CFOs and VC Analysts we’ll walk you though the process of what you need to know. If you have no or little idea where to begin with your financial projections, this program is for you.
9.14 TCN Calculate Financial Projections for Investment PresentationsThe Capital Network
Financial Projections are key in all aspects of the fundraising process: Pitching, Valuation, Due Diligence, and in the long term planning of your company. Join our experts in an overview discussion of financial projections and learn the key metrics that will get investors to notice you, as well as those that will get you rejected. With the expert advice of serial Startup CFOs and VC Analysts we’ll walk you though the process of what you need to know. If you have no or little idea where to begin with your financial projections, this program is for you.
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
Learn how to identify which digital tools attract attention from companies, how to incorporate industry attraction into your digital media strategy, how to digitally target entrepreneurs within an industry, and how to digitally target site selectors and business location decision makers.
Getting funded sometimes seems like a career itself (and indeed it is a big part of the CEO’s responsibilities). In order to succeed, need to understand both the rules of the game and the equipment – without these you may squander some of your most valuable resources - time and relationships. Two keys communication tools are the Executive Summary and the PowerPoint Presentation (Pitch Deck). This forum will help you understand how these tools are used to generate a face-to-face meeting, make a persuasive and memorable presentation, and then follow through with the details needed for investors to begin their due diligence process.
This presentation is for the TCN Venture Fast Track. Please review the slides in conjuntion with the below video:
http://www.youtube.com/watch?v=ALjvwVHHzh8&feature=share
What goes into a pitch deck? Jeremy Halpern of Nutter McClennen and Fish tells us. Want to learn more? Check out the October 24 Fast Track: http://www.thecapitalnetwork.org/programs/venture-fast-track/
This presentation was delivered to a group of 40 Founders/CEO's and a few salespeople who want to know what they should be thinking about before they hire salespeople.
Broad address of the prevailing thought processes, techniques and methodologies for early adopter sales.
How to start an e commerce start-up (A step by step guide)Amit Kumar
In a master class to a group of startup founders and enthusiasts, Amit Kumar (CEO of OLX Autos) presents a step by step guide to build an e-commerce business.
Presented at the NY & LA 2018 Accounting & Fiance Shows. Learn how to analyze the economics of your business to build a strong and stable startup business model
Chris J Snook- Founder Institute Denver mentor presentation on the rules of good revenue model design and the laws of revenue, compensation, and growth along.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Now is the best time to start a company… Now what?
1. NOW IS THE BEST TIME TO START A
COMPANY … NOW WHAT ?
DAVID CORCORAN
THIRD RAIL GROUP / DIGITAL COWBOYVENTURES
2. WE’VE COME ALONG WAY IN 20YEARS
20Years Ago
• Plan in months
• Launch in years
• Data centers
• Extensive direct sales
• Lots of travel
• Much more staff
Today
• Plan in weeks
• Launch in months
• AWS / Azure
• Indirect sales
• Web meetings
• Staff minimally
Instagram (2012)
• 13 Employees
• 30 Million Users
• $60M Investment
• $1B Exit
3. MASS DISRUPTION: MEGA TRENDS
Some Broad Mega Trends*
• AI/ML: data insights/decisions
• Devices and screens everywhere
• Everything streams in real time
• We own nothing, can access everything
• Everything is tracked
• Everything is filtered and personalized
• Mass scale collaboration
• Human interface devices will become human
The Inevitable: Kevin Kelly (2016)
Some Hot Industries to ApplyThemTo
• Mobility/Transportation
• Cybersecurity
• Manufacturing-Tech
• Digital Health
• Wearables
• Consumer iOT / Smart Home
• …
4. PASSION PROJECTS AND THE SIDE GIG
• Great companies many times start as a passion project where you are solving a problem.
• These passion projects can evolve into side gigs and sometimes the side gig ends up paying
more than the regular job.
• Many entrepreneurs don’t realize they’ve found their company until they are well underway.
• Rarely are great companies formed when people go into a room and say “Lets start a
company and brainstorm what they want to do”
• Paul Singh (Results Junkies) goes to a community and looks for 50 people with a side gig
making $1,000 a month or more. Chances are a couple of them have growth potential and
are investible.
5. A TYPICAL SAAS SOFTWARE STARTUP PATH
• IPO ?
Founders
Sweat Equity
Initial Funding
MarketValidation
$250k-$1M Angel $1M-$3M Series A Early Exit or
VC: $5M+
Our FocusToday: Early
6. WHAT IS MY EXIT STRATEGY ?
• Every investor will ask you this question – be prepared to answer it.
• It sounds crazy - how can you decide that now when the business hasn’t even begun ?
Choices
• Lifestyle company
• Long-term income generating company
• Angel or bootstrapped Early exit
• VC funded larger exit
• IPO
• Each of these has life and financial implications. All the founders and investors must be aligned
on goals here for the relationship to remain healthy.
7. HOW TO SELECTYOUR MARKET
• You’re Beachhead Market is the first market you will attempt to dominate. Focus is key here.
Don’t worry about being too narrow these days as long as tangential markets exist.
• Three Conditions to look for:
• The customers in the market all buy similar products
• The customers in the market all have the same sales cycle
• There is word of mouth between customers in the market
• Example: MIE EHR product for enterprise clinics.
Disciplined Entrepreneurship: Bill Aulet (2013)
8. THE MINIMALLYVIABLE PRODUCT (MVP)
• An MVP serves one main purpose: validate that your customers actually want this product and
are willing to pay for it.
• The MVP must provide enough value to your customers that they want to use it even if it is not full
featured or as polished as you’d like it. Even better you want MVP customers that will provide you that
feedback loop.
• Secondarily, once the above is achieved an MVP can be used as a starting point when raising your seed
round of capital.
• Minimally is very important. Time is not on your side these days. Most software startups try to get their
MVP out within 3 months (6 months tops)
• Don’t expect investors to invest in an idea if you have not already done a lot of work validating the
product and market.
9. THINK LIKEYOUR CUSTOMERS
Image: Samuel Hulick: useronboard.com
Quote: Pragmatic Marketing
• Instead of thinking about features and benefits – think about how
you’re customer is solving problems.
• How you solve the problem is less interesting to the customer.
• Communication and product positioning should reflect this.
• “Focus on one or two critical benefits your product delivers and
no other can match”
Be able to answer the following:
• For {Target Customer}, {Brand} is the {Category} that delivers
{Key Benefit} with {Key Points of Difference}
10. WHAT IF I CANNOT WRITE SOFTWARE MYSELF ?
Some Options
• Find someone who can and make them your technical co-founder. Pay them with equity in the company
• Pay a team. Depending on the scope of your MVP expect this to cost $50k-$150k. If it’s more than that it’s probably not
an MVP.
• Pay someone. This could be an individual that “moonlights” on the side as long as you have strong product management
experience. You’ll save money but it’s not turn key.
• Expect rates from $75-$140 per hour depending on the developer / team.
• Make sure you own the code contractually and there’s no required 3rd party code to run it and they hand you
over the keys when finished (or ideally continually deploy to your environment)
• Ask for a rough estimate of the project and then pay them per sprint. Make sure they track their effort as it
relates to their estimate so you know early if it’s going to be more expensive.
11. THERE’S SO MUCH NOISE OUT THERE
Example: CRM Software
511 Products !
237 Ranked 4 stars and up
Yikes.
Messaging/Positioning is Everything These Days. Spend considerable time here and think benefits
not features and make it uniform across your product, collateral, pitches, and online marketing.
Image: Capterra
12. CREATE A GREAT GO TO MARKET STRATEGY
How do you penetrate a market ?
• Dominate a niche market ? farmersonly.com
• Cannibalize status quo business model ? gusto.com
How will you acquire customers ?
• Sales: Retail, wholesale, dealer, broker, sales reps, strategic partners,VAR’s, distributors, agents.
• Demand Generation: pay-per-click, events, PR, retargeting, organic (content)
• Budget for these activities/personnel – create a bottoms up sales forecast.
13. UNDERSTANDYOUR COMPETITION
• Don’t be ignorant – investors and customers will expect you to position
yourself versus competitors.
But don’t obsess over it
• Don’t let your competition drive your roadmap.
• Don’t let competition create fear to enter a market.
• Believe in your ability to out-innovate and faster.
• Communicate with your competitors.
14. PLAN A BUDGET AND MONITOR CASH FLOWS
Key Points
• Investors want to see 3 years+ projections
• Projections are always wrong : )
• Nice Goal: $100K ARR within 6 months after launch
• Payroll, Marketing & Sales are highest expenses
• Don’t underestimate your legal costs
• Accumulated losses + buffer should reflect your raise
• Plan for success – be prepared for failure.
• Track your cash flows minimally weekly. Don’t be ”that
guy*” that cannot make payroll.
Year 1 Year 2 Year 3
Product Revenue $245,740 $1,184,412 $3,615,905
Total Revenue $245,740 $1,184,412 $3,615,905
Cost of Goods $20,285 $257,641 $1,093,342
Total Cost of Goods $20,285 $257,641 $1,093,342
Marketing & Sales
Commissions $8,040 $34,266 $85,979
Marketing $45,500 $66,000 $102,000
Total Marketing & Sales $53,540 $100,266 $187,979
General and Administrative
Payroll $242,083 $702,945 $1,282,216
Payroll Taxes/Benefits $36,647 $112,315 $211,957
Facilities/Equipment $8,640 $14,640 $72,480
Maintenance $- $1,200 $2,500
Utilities/Phone $- $1,200 $4,800
Insurance $6,000 $18,000 $32,400
Supplies $3,600 $3,600 $6,000
Travel/Entertainment $21,000 $48,000 $96,000
Legal/Accounting $22,000 $31,000 $45,000
Other Services $79,000 $81,000 $84,000
Total General and Administrative $418,970 $1,013,900 $1,837,353
Profit before Income Tax $(247,055) $(187,395) $497,231
* or girl
15. HOW THE TEAM TYPICALLY BUILDS OUT
• Founders Dream Team: Hipster, Hacker, Hustler
• Hustler: Sales, Business Development
• Hipster: UI/UX, Creative Director
• Hacker: Software R&D
• More Developers
• Dedicated Quality Assurance
• Dedicated DevOps
• Product Management
• Marketing
• Sales (Preferably someone hands on that can grow into the lead)
• Outside
• Inside
• Customer Success & Support
• C-suite management
This team will
perform all duties
until measurable
success in financing or
product sales
16. WHAT ANGEL INVESTORS ARE LOOKING FOR *
• Strong, trustworthy management team – the single most important evaluation criteria.
• Total addressable market must be sufficiently large. (A $2M market cap isn’t interesting)
• Product needs to be a must-have, not a nice-to-have. (AKA urgency to buy)
• SaaS revenue model and a renewal rate of > 90%
• Realistic valuation and terms
* Bill Godfrey: Angel Investor / Founder of Aprimo
DC: There’s a lot of liquidity out there. There’s lots of money
chasing very few good deals. Pick your investors wisely.
17. WHAT ABOUT OWNERSHIP ?
• Founders can start with 100% ownership or they can accrue over time especially if multiple
founders are in the mix. (The non-involved founder …)
• Reward your earliest employees and key management heavily
• Employee option pool: 10-20% is norm and required for the best talent.
• Depending on the stage:
• 10%+ co-founders
• 1-5% for strategic hires (Example: Marketing manager: $77k, 1-2.4% equity *)
• < 1% early non-strategic hires.
• Model out dilution and valuations (will show an example in the next slide)
• Be aware of preferences in preferred stock
* angel.co: midwest salary/comps
18. MODELING OWNERSHIP: EXAMPLE CAP TABLE
Notable items
• Pre-Money + Raise = Post MoneyValuation of the Company
• Higher risk in the seed and pre-seed rounds means lower valuations
• Founder gives up majority interest after Series A which is not uncommon
• Once you have a valuation you can show how the “values” are part of a compensation package
• Late stage investors tend to make out well which is why private equity keeps moving up the value chain
19. WHAT’S MY COMPANY WORTH ?
Generally your company is worth what someone is willing to give you for it. However
there are some things that help provide ”bookends” to the valuation:
• Revenue: 3x-10x depending on industry
• Comparable
• Intellectual property
• Brand recognition
• Customer base
• Others …
• Minus debts/liens
angel.co: closed startup deals post 2010
20. THE IMPORTANCE OF MEASUREMENT
• Having a North Star to indicate performance and health is extremely important.
• Pick a few Key Performance Indicators (KPIs) to track early on. Make them easy
(hopefully automatic) to track and completely objective (no subjectivity here, please)
Examples
• Monthly Recurring Revenue (MRR)
• Average Revenue per Customer
• Cost per Acquisition
• LifetimeValue per Customer
• Churn
Kissmetrics dashboard
21. PICK GREAT INVESTORS AND COMMUNICATE
• Pick the right investors – not just money but strategic.
• Always tell the truth – chances are they’ve been there.
• Disclose everything pertinent to the investors.
• Have a plan for recourse when you don’t meet projections.
• Monthly report via email KPIs and high points – 60 second read.
• Have quarterly board meetings/presentations.
• Ask for guidance/support – they are there to help you.
22. WHEN IS THE RIGHT TIME TO SELL ?
Confluence of …
• Goals of the founders, board, investors
• Maximized the business potential
• Multiple offers are available
• Market growth trajectory
• Competitive influences
Early Exit
• Usually inYears 3-5
• 3-5x return on Angel Money
• <$30M valuation
VC Backed Exit
• Looking for 10x-30x returns
• Can add many more years
Early Exits: Basil Peters
23. THERE ARE PLENTY OF PLACES TO GET HELP
• Accelerators, Incubators, Business Plan Competitions, Startup Weekends, etc.
• Local Places to Get Help
• ElevateVentures: Investor deck feedback, strategy, early investments
• Northeast Indiana Innovation Center: Flexible space, coaching, early investments
• Start Fort Wayne: Downtown flexible space, coaching
• SCORE: Coaching
• SBDC: Coaching, some grants
• Brightpoint: Some grants