The document summarizes Week 2 of an Ideation Bootcamp. It includes details about the weekly format which involves food/beverages, introductions, presentations from two mentors on research and models, Q&A, break, and working groups. Biographies are provided for the two mentors, David Bluhm and Dave Parker. Various business models are then discussed including B2B, B2C, pricing, and the B2B sales process. 13 consumer business models are listed. Attendees are asked to explain their ideas and pick a proxy business model. Homework involves gathering total addressable market, serviceable addressable market, and share of market data plus a competitive analysis and defining key assumptions benchmarked