The document outlines ten practical communication strategies for startups to create a strong first impression and build a unique brand. Key tips include focusing on storytelling, leveraging influencer relationships, and using effective online presence and email marketing. Additionally, it emphasizes the importance of personal branding and encouraging word-of-mouth promotion.

1. Bootstrap your Startup
first step: communication
10 simple practical & immediate tips to help your Startup
Tommaso Sorchiotti
Creative Digital Strategist

2. There is no second chance to make a good first impression

3. 1 – A UNIQUE BRAND: be different, extraordinary, irreplaceable

4. 2 – FIRST IMPRESSION: appearances matter

5. 3 – ONLINE: you are what the Web tells about you

6. 4 – STORYTELLING: Don’t tell a story. Tell your story.

7. 5 – INFLUENCER: No, not the > 20k follower guys

8. 6 – EASY to join, EASY to try, EASY to explore, EASY to share

9. 7 – WORD OF MOUTH: give them a reason to shout

10. 8 – IT’S A PERSONAL BRANDING WORLD: introduce your team

11. 9 – MAIL MARKETING: the most powerful web marketing tool

12. 10 – VIRAL: do you have creativity in your DNA?

13. Tommaso Sorchiotti
@tommaso
tommasosorchiotti.com
tommasosorchiotti@gmail.com
‘tommaso’ on almost every online social service