The web is moving towards mobile. Although the support for information differs, the goals of mobile web advertising remains the same as in normal web.
However, the development will change and the device detection engine and device-specific rendering support are a must
4. Evolution of Mobile Advertising Mobile Web Advertising Global Mobile Ad Spend Forecast for 2011 Source: http://strategyanalytics.com will be the dominant form of mobile advertising in near future
11. The worldwide mobile marketing and advertising will reach $19 billion by 2012 The global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013 The worldwide mobile advertising market will be worth more than $12 billion by 2011 Last year spending on mobile ads was $871m worldwide compared with $24 billion spent on internet. Annual expenditure will reach $11.4 billion by 2011 $$$
15. reasons to go mobile Publishers, Brands & Agencies Mobile Web Sites earn money cross promotion B sms advertising campaigns extend your media visibility gain new customers boost brand awareness A P Reasons to go mobile
16. The end of mobile web !? Nope. Just “iPhonify” iPhone users prefer the mobile version of websites The iPhone
23. Thanks! The web is moving towards mobile. Although the support for information differs, the goals of mobile web advertising remains the same as in normal web. However, the development will change and the device detection engine and device-specific rendering support are a must. So…