The document discusses the importance of digital marketing and its latest trends, highlighting the shift from traditional to digital methods. Key strategies include the dominance of mobile phones, live video ads, mobile apps, and interactive content, which enhance audience engagement and brand recognition. The author, Sam Brettell, emphasizes how these techniques can transform leads into customers and increase traffic for businesses.

1. Importance of Digital Marketing
and It’s Latest Trends

2. Index
 Why Digital Marketing?
 Importance of Digital Marketing
 Traditional versus Digital Marketing
 Latest Strategies of Digital Marketing
◦ Dominance of Mobile Phones over
Desktop
◦ Live Video Ads
◦ Mobile Apps
◦ Interactive Content
 Who I Am?

3. Why Digital Marketing?
Digital marketing is an advertising delivered
through digital channels such as search
engine, websites, social media, and mobile
apps.

4. Importance of Digital Marketing
 Achieve Your Target
 Transform Your Leads Into Customers
 Grow Your Brand Recognition

5. Traditional versus Digital
Marketing

6. Latest Strategies of Digital
Marketing
 Dominance of Mobile Phones over Desktop
 Live Video Ads
 Mobile Apps
 Interactive Content

7. Dominance of Mobile Phones
over Desktop
In 2017, you will find the complete
dominance of Smartphone's with internet
facility over the desktops used for
generating online traffic and money
transactions as well.

8. Live Video
Video advertisement is getting huge
popularity these days. Most of the
brands and medium size companies
have been promoting their products and
services through video ads that are
adding more value to the digital
marketing campaigns of the businesses.

9. Mobile Apps
 Google changed its algorithm almost a year
back to include mobile websites for search
rankings. Indexed apps were also used for
this purpose. Well, app indexing drops the
app content in the Google search results
and hence mobile apps have become very
important and most of the businesses have
already shifted to using mobile apps.

10. Interactive Content
In the current digital landscape,
engagement is everything, and marketers
succeed when their audience not only
consumes content but also enjoys and acts
upon it, which is why interactive content will
be so important going forwards. Interactive
content generates conversions moderately
or very well 70% of the time.

11. Who I Am?
Sam Brettell is a digital marketing expert
who provides the latest techniques of digital
marketing through which you can promote
your business and get more traffic.