Wilhite manuel mobile_presentation


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Wilhite manuel mobile_presentation

  1. 1. The Case for Going Mobile <ul><li>Mobile is here to stay, so now is the best time to start integrating your marketing activities with this medium in mind. Having a mobile friendly web site gives you advantages and gives your potential customer another way to engage with you. There is not much difference between mobile and web based sites but then again there is...... </li></ul>
  2. 2. What is Mobile ? <ul><li>When we say mobile we refer to the phenomena of smart phones, tablets and other mobile devices </li></ul><ul><li>Mobile doesn ’ t mean simply bringing the web to smart phones but taking advantage of the unique function the mobile device plays in our lives </li></ul><ul><li>Though we get the same information from the web, its premise has new meaning reflecting how we interact with mobile devices </li></ul><ul><li>Mobile devices enable us to market in a more finite manner as we measure consumer characteristics </li></ul><ul><ul><ul><ul><ul><li>Mobile can mean many things, for this presentation we will refer to primarily phones and tablets... </li></ul></ul></ul></ul></ul>
  3. 3. Why Mobile? <ul><li>The number of mobile devices surpasses the worlds population </li></ul><ul><li>Just under 2 billion page views a year come from mobile devices </li></ul><ul><li>Facebook has forecasted an “ all mobile ” future </li></ul><ul><li>An entire generation of people are introduced to the internet and media in general by mobile devices </li></ul><ul><ul><ul><ul><ul><li>There are many reasons to go mobile, among the biggest is the shear volume and sales impact through the social use of mobile devices. </li></ul></ul></ul></ul></ul>
  4. 4. Why Now? <ul><li>The mobile device revolution is just starting, great timing </li></ul><ul><li>Future innovations are bound to have an even greater impact on any efforts you choose now </li></ul><ul><li>Mobile sites and web based sites can have two different focuses </li></ul><ul><li>Customers are using mobile devices even more than desktop computers </li></ul><ul><li>The number of wireless subscribers is very high, 3/4 of the U.S. population </li></ul><ul><li>Cell phones have outpaced or replaced house phones in total usage </li></ul><ul><ul><ul><ul><ul><li>There has never been a more opportune time since the mobile device revolution has just begun. </li></ul></ul></ul></ul></ul>
  5. 5. What are the Benefits? <ul><li>Immediate and urgent feedback made through text messaging is instant, this gives you ample time to find what there concerns are </li></ul><ul><li>Mobile marketing is effective. Sms messages are 15% more effective than email marketing, giving you an advantage that is cost efficient </li></ul><ul><li>Mobile marketing allows for more customer interaction. Marketing through mobile devices gives you a better chance to interact with customers and find what they truly desire in service </li></ul><ul><li>Local targeting with mobile marketing mobile device marketing is very localized and can aid in attracting customers in your local </li></ul><ul><ul><ul><ul><ul><li>Your main benefit is a closer relationship with your consumer. This is a prime factor for future loyalty and increased sales. </li></ul></ul></ul></ul></ul>
  6. 6. How Will I Attract Customers? <ul><li>In-App Reservation  </li></ul><ul><li>Digital Menus </li></ul><ul><li>Google Maps-Based Apps </li></ul><ul><li>Promotional Apps </li></ul><ul><li>Update Apps </li></ul><ul><li>Payment Apps </li></ul><ul><ul><ul><ul><ul><li>More customers will frequent your sites as you socialize with them and gear your promotions to the concerns they have raised. </li></ul></ul></ul></ul></ul>
  7. 7. <ul><li>-Social networking </li></ul><ul><li>-Local info </li></ul><ul><li>-Maps/directions </li></ul><ul><li>-Check bank account </li></ul><ul><li>-Budgeting </li></ul><ul><li>-Shopping Researching </li></ul><ul><li>-Promotions </li></ul><ul><li>-Purchasing </li></ul>What Will Customers Do With It? <ul><ul><ul><ul><ul><li>Customer profiles vary as much as there activities do. This is a great opportunity to tailor media that targets there interests and what they like on their mobile devices. </li></ul></ul></ul></ul></ul>-News -Music -Games -Video -Sports -Blogs/blogging -Product Reviews
  8. 8. What is the ROI? <ul><li>Using special tools from Google, we can measure the success of your marketing campaign to determine: </li></ul><ul><li>Trended usage and engagement summary metrics </li></ul><ul><li>In-app ad response, searches and purchases </li></ul><ul><li>Session duration and frequency </li></ul><ul><li>Geographic location and languages </li></ul><ul><li>Conversion event history and trending </li></ul><ul><li>Media, screens, content views, products, errors, outbound links and </li></ul><ul><ul><ul><ul><ul><li>Your ROI is calculated by measuring the success of your marketing campaign. We have special tools that will keep you up to date on customer activity. </li></ul></ul></ul></ul></ul>
  9. 9. What About Maintenance? <ul><li>We can make sure your site is mobile optimized and HTML 5 compliant. </li></ul><ul><li>We can make sure you target the proper demographic </li></ul><ul><li>We can check to maintain time sensitive pages and update them </li></ul><ul><li>We can create new graphics to correspond with marketing efforts </li></ul><ul><li>We can build websites that resize for different mobile platforms </li></ul><ul><li>We give you Google Analytics / Weekly Automated Reports. </li></ul><ul><ul><ul><ul><ul><li>These are our recommendations. We are ready to fulfill all of your maintenance needs with our professional staff, after we assess your need it will be done in a timely manner. </li></ul></ul></ul></ul></ul>
  10. 10. When will I see Results? <ul><li>Can Vary With Scale of Campaign </li></ul><ul><li>Depends Upon Timelines and Forms of Technology </li></ul><ul><li>Is proportionate to customer base </li></ul><ul><li>Can Vary With Volume of Ads </li></ul><ul><li>Usually Within 6 Months </li></ul><ul><li>Payment Apps </li></ul><ul><ul><ul><ul><ul><li>After assessing your campaign, we can give you a timeline of when to expect results from your marketing efforts. </li></ul></ul></ul></ul></ul>
  11. 11. How Do I Get Started? <ul><li>Assess Your Needs </li></ul><ul><li>Coordinate Your Marketing Channels </li></ul><ul><li>Refine Your Offers and Sales Objectives </li></ul><ul><li>Decide on Content to Use </li></ul><ul><li>Make Sure it doesn‘t Contrast with your Web </li></ul><ul><ul><ul><ul><ul><li>We are standing at attention ready to grant your wishes. Thank You for choosing us as your Marketing Specialists. </li></ul></ul></ul></ul></ul>
  12. 12. What does it look like? <ul><li>Mobile Device site layout has very specific facets that must be observed. For this reason it is good to view other sites to make sure you are comfortable with your objective. </li></ul><ul><ul><ul><ul><ul><li>Not formatted for Mobile Devices, even though it loads up </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Better formatted for Mobile Devices, engaging and clearly seen with HTML 5. </li></ul></ul></ul></ul></ul>
  13. 13. <ul><li>Works Cited </li></ul><ul><li>Wentworth, T. (2012, January 26). Why Mobile Design Should Never Be an Afterthought. Retrieved from Mashable Business: http://mashable.com/2011/08/05/mobile-design-priority/ </li></ul><ul><li>Wroblewski, L. (2011, March 11). Mobile first! Retrieved from .net: http://www.netmagazine.com/features/mobile-first </li></ul><ul><li>Cox, P. (2012, January 21). 5 Things Every Mobile Design Should Have. Retrieved from codrops: http://tympanus.net/codrops/2012/01/12/5-things-every-mobile-design-should-have/ </li></ul><ul><li>Dawson, A. (2010, August 18). Mobile Web Design: Best Practices. Retrieved from Six Revisions: http://sixrevisions.com/web-development/mobile-web-design-best-practices/ </li></ul><ul><li>Faletski, I. (2011, 3 23). 7 Tips To Make Your Web Site Mobile-friendly. Retrieved from Sitepoint: http://www.sitepoint.com/7-tips-to-make-your-web-site-mobile-friendly/ </li></ul>