The document summarizes a proposal for a shopping app called "ShopHint" that aims to be a trusted destination for making purchase decisions. The freemium app offers features like price comparisons, sale notifications, and product reviews in regional languages. It faces competition from Smartprix but aims to differentiate with a larger product selection. The premium version costs $1.99 and offers an ad-free experience plus exclusive product reviews. The app will be promoted through social media, awards, and an app marketplace, and distributed via those channels and email.

1. shop
hint
Shopping made easy

2. EXECUTIVE SUMMARY
To develop and market a shopping app “ shophint: shopping
made easy”
Mission: To establish itself as most trusted destination for
making purchase decision
It is a freemium app, premium version is offered at $1.99
Uses “Tappx” for free promotion
Communication platform: social media and blogs
App distribution: distribution through market place and by e-
mail

3.  “shophint” is a price comparison app designed to
make online shopping easy and hassle free.
 It is a ‘freemium’ app, it offers many features like
notification alert on sales offer, price comparison
options , extensive product range, expert blogs
etc.

4. Who are the target
consumers ?

5. Active mobile
internet users

6. Citizens of
tier
1,2,3 cities

7. E-commerce
users

8. Who are its competitors?

10. Our app faces major competition from
“smartprix”. This app has a strong user
base , with many POPs, but we offer
greater variety.

11. Our value
proposition

12. Regional language available

13. Extensive product range

14. Trending deals notification

15. Extensive product specifications

16. IS “SHOPHINT” A APP???

17. NO IT IS A APP

18. FREE APP FEATURES
 User friendly UI
 Price update on location basis
 Notification alert on sales offer of marked products
 Daily renewal of deal offers
 Gifts and coupons
 Supports regional language
 Product fight, can compare 2-3 products at the same time

19. What does premium version offers?
AD FREE
SHOPPING
EXPERIENCE

20. What Else?

21. our
Written exclusive blogs with
ratings on products in
different price range , with
Specific pros and cons.

22. Price of premium version???
$1.99

23. How do we promote our offerings??

25. Promotional Vedio

26. 7
“SHOPHINT”
Apply for awards

27. IT is a community of mobile app developers exchanging ads to promote theirs app
for free

28. Platforms for
communicating my
APP’S
OFFERINGS

29. Contacting
s

30. Through SOCIAL
MEDIA GROUPS

31. HOW DO WE DISTRIBUTE THE APP?

32. APP MARKETPLACE

33. Distribution through
email

34. KEEP
CALM
AND
RECAP

35.  EXECUTIVE SUMMARY
 INTRODUCTION
 VALUE PROPISITION
 FREE AND PREMIUM FEATURES
 PROMOTION
 DISTRIBUTION

36. Made By ABHISHEK SINGH, NIT Silchar
during a market internship under
Prof. Sameer Mathur, IIM Lucknow.