The document summarizes the results of a survey conducted to research the target audience for a new music magazine. Key findings include: - Most respondents were male and consume music on their phones and through streaming online. - Hip hop was the most listened to genre while R&B was the least. - A majority do not purchase existing music magazines but said artist features would encourage buying a new magazine. - Respondents preferred magazine prices between £2-3 and monthly publication frequency.

1. AUDIENCE RESEARCH
ON MUSIC MAGAZINE

2. QUESTION 1
WHAT IS YOUR GENDER?
9
Male
11
Female
From the feedback that I obtained I have
found out that a large proportion of the
evidence was male. Also this gives me an
idea what to included in my magazine for
both genders.

3. QUESTION 2
HOW DO YOU CONSUME MUSIC?
2
1
7
Phone
Online
Ipod
Concerts
6
Radio
4
This question was asked to see which
media the audience use the most to
consume music through. The most
media was through a mobile phone
as this was the easiest way to stream
music on due to its portability and
the use of the internet. The least was
concerts because many of the
audience did not attend concerts as
they were seasonal and where on
specific dates and location which
suggested that the audience had to
more expenses to attend a concert

4. QUESTION 3
HOW DO YOU HEAR ABOUT MUSIC?
7
Word of mouth
Advertisements
10
Other
3
This question was presented to
the audience to see how they
found out about music. Most of
the audience found music
through other type of media e.g.
Magazines and the web as
because the latest and recent

5. QUESTION 4
WHAT GENRE(S) OF MUSIC DO YOU LISTEN TO?
3
3
Rock
1
Hip-Hop
Rap
R&B
6
7
Club
This question was crucial because I wanted
to know which genre of music did the
audience listen to as this would help me
decided which genre to pick from when
creating a magazine. I have found the
most listened genre was Hip-Hop and the
least was R&B.

6. QUESTION 5
DO YOU PURCHASE MUSIC MAGAZINE(S)?
7
Yes
No
13
This question was asked shows that a
greater proportion of the audience
purchase a magazine either through the
generic way or electrical.

7. QUESTION 6
WHAT WOULD ENCOURAGE YOU TO BUY A MAGAZINE?
2
7
The Artist
The Freebies
Discounts
6
Fashion
Other
3
2
This question was asked to see what
draws in the audience to purchase a
specific magazine. I have found out
that the artist attractions a specific
audience mainly on the front cover of
the magazine. The least was the
freebies.

8. QUESTION 7
WHAT DO YOU THINK SHOULD BE ON THE FRONT COVER OF A
MUSIC MAGAZINE AND WHY?
An Image
4
Title
9
1
Cover line
1
Up coming
events
6
Issue date
This question was asked to the
audience because I would have a
better understanding on what to
included in my magazine to meet the
audiences needs. The most was an
image and the least two were up
coming events and cover lines.
However these conventions still are
important to create a successful
magazine.

9. QUESTION 8
HOW MUCH SHOULD A MUSIC MAGAZINE COST?
3
7
£0.50 - £1
£2 - £3
£4 - £5
10
Here you can see that the highest vote
for a magazine price was between £2 £3 and the least was £4 - £5 because
many people are not willing to pay a
large amount for a magazine. Also this
will help me to have a better
understanding when setting a price for
my magazine so that it can be
affordable to the wider audience
group.

10. QUESTION 10
HOW OFTEN SHOULD A MUSIC MAGAZINE BE PUBLISHED?
8
Once a week
Once a month
12
This question was presented to see when
a magazine is purchased by the audience
in a certain period. The highest was a
monthly magazine because this depends
on how much income the audience had
in a certain period to a buy a new
magazine.