This document discusses introducing a "Starbucks Coffee Breaks" program through the Starbucks mobile app. The program would allow users to invite friends to meet up at Starbucks and receive increasing discounts on drinks as more friends join, up to 50% off for groups of 10 or more. It outlines how the app functionality would work to organize groups and view store stats. Estimates indicate the program could generate $177-422 million in additional US revenue in the first year by increasing customer traffic 5-10%, and up to $3 billion globally after 3 years with a 5-30% traffic increase. Potential risks and costs of $1.03 million are also discussed. Opportunities for future partnerships with Meetup, Eventbrite and