Starbuck ppt 2


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Starbuck ppt 2

  1. 1. Starbucks Coffee
  2. 2. Origins Of The Company Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,891 stores. The first Starbucks opened in Seattle, Washington, on March 30, 1971 by three partners who met while students at the University of San Francisco English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans. Originally the company was to be called Pequod, after a whaling ship from Moby-Dick, but this name was rejected by some of the co-founders. The company was instead named after the chief mate on the Pequod, Starbuck .
  3. 3. Entering Indian In January 2011, Starbucks Corporation and Tata Coffee, Asia's largest coffee plantation company, announced plans for a strategic alliance to bring Starbucks to India and also to source and roast coffee beans at Tata Coffee's Kodagu facility. Despite a false start in 2007,in January 2012 Starbucks finally announced a 50:50 joint venture with Tata Global Beverages, called Tata Starbucks Ltd., which would own and operate outlets branded Starbucks "A Tata Alliance".On 19 October 2012, Starbucks opened its first store in India, measuring 4500 sq ft in Elphinstone Building, Horniman Circle,Mumbai. In early 2013, Tata Global Beverages announced that the JV would meet its target of opening 50 outlets of the world's largest coffee chain in India by this year, one year later than originally scheduled,with an investment of 400 crore Initially, Starbucks opened a combination of standalone outlets located at malls, airports and metro stations, and commercial complexes. The company plans to expand its retail footprint in India by opening outlets in hospitals, near gyms or health stores, educational institutions and corporate campuses.
  4. 4. Starbucks Coffee Marketing Mix of Starbucks Product Price place Promotion
  5. 5. Product
  6. 6. Starbucks Stores in Mumbai place 1.Fort 2.Santacruz 3.Juhu 4.Bandra 5.Thane(Research place) 6.Ghatkopar 7.Malad 8.Goregaon 9.Colaba 10.Powai 11.Elphinstone Road 12.Mumbai Airport
  7. 7. Starbucks Coffee Marketing Mix of Starbucks Promotion •Social media campaign •Starbucks iPhone app • QR Code scanner and start connecting the physical world to your mobile device •Gift card to start a relationship
  8. 8. Customer profile •Urban 3% 6% •Age =18 to 55 40% •High income group • Smart Phone user. 13-17 18-24 •Men ,women • college student/office employee 2% 25-40 41-54 49% 55+ CUSTOMER AGE GROUP
  9. 9. Questionnaire • • • • • • What your favorite Drink? Is the ambience better than any coffee shop? What about the functioning of starbucks? What’s your favorite snack? Any special cake you like?