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Mobile Money/Wallet Ecosystem
3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015
Mobile Money
Ecosystem
Service
Providers
Instruments
Mobile Money
Regulators
Services
1. Telco
Operators
2. Bank
3. IT Company /
E-Commerce
Company
1. Mobile Apps
2. SMS/USSD
3. Card Based
4. Web/Desktop
Central Bank
1. Public
Transportation
2. Utility Bill
Payment
3. Shopping
Merchant
4. Online Retail
Merchant
“Mobile money ecosystem includes mobile money providers and all third party organisations that can benefit from
mobile money, either by using it as a payment mechanism or by leveraging mobile money accounts”
Adaptation of of E-Money in Indonesia continues to experience a promising development from year to year, at
the beginning of 2008, the number of transactions E-Money in Indonesia there were only around 2.6 million
transactions, while in 2014, there were around 203.4 volumes of e-money transactions in Indonesia and reach
transaction value of Rp 77 billion per day.
E-Money Transaction in Indonesia
Historical View of E-Money in Indonesia
3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015
2008
2.6 Miliion
Transactions
2009
IDR. 77 Billion
=
USD. 8.1 Million
2014
203.4 Million
Transactions
2014
IDR.3,320 Billion
=
USD 261.4
Million
E-Money usage numbers in Indonesia
(In Million Units)
Yearly Transaction Value
(In Billion IDR)
2.6
17.4 26.5
41.1
100.6
137.9
203.4
223.4
2008 2009 2010 2011 2012 2013 2014 2015
Year 2015 (Represent only from January to June)
77
519
693
981
1,972
2,907
3,320
2,275
2008 2009 2010 2011 2012 2013 2014 2015
Year 2015 (Represent only from January to June)
*1 USD = IDR 9500 in 2009
*1 USD = IDR 12,700 in 2014
3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015
GazCard
Aug’2006
Indomart Card
Nov’2008 Jan’2009
E-Toll Card
Apr’2012
E-Toll Pas
Flazz BCA
Feb’2007
Telkomsel t-cash
Jan’2007
Jun’2012 Feb’2013Apr’2012Feb’2012
Brizzi Card Jak CardMega Cash BBM Money
Mar’2013
Rekening Ponsel
Jan’2009
Dompetku
Jan’2012
XL Tunai
Smartfren Uangku
Jun’2015
History of Mobile Money in Indonesia
e-money trend in Indonesia began in 2006. Mobile Carriers and banking institutions begin to
introduce e-money services in the form of a physical card
As the development of technology and the development of smartphones, almost all mobile money
services is transformed into a mobile services application that can be downloaded for free
3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015
Mobile Money Provider
Mobile Money / Mobile Payment
Jak Card
Bank DKI
Bank Mandiri
Indomaret Card
Gaz Card
E-Toll Card
E-Cash
Bank BCA Flazz Card
Mega Cash
Mega Virtual
Tap Cash
Brizzi
BBM MoneyBank Permata
CIMB Niaga Rekening Ponsel
Nobu Bank Nobu E-Money
Bank BRI
Bank BNI
Bank Mega
1
t-cash
Indosat Dompetku
XL Axiata XL Tunai
Smartfren Uangku
Telkom
I-Vas
Flexi Cash
Skye Sab
Binus Easy Transaction
Skye Mobile Money
FinChannel
Mynt e-moneyArtajasa
Doku WalletNusa Satu Inti Artha
Finnet Indonesia
Witami Tunai Mandiri Witami Tunai
mVcommerce Ponsel & Instan Pay
2
3
4
5
6
8
7
9
Bank Institution Telco Provider
1
2
3
4
5
3rd Party
1
2
3
4
5
6
(Dismissed in 2015)
3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015
Technology Transformation in Mobile money
Card Web Based, USSD, SMS
Mobile Apps
3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015
Mobile Money Regulations
Mobile Money / Mobile Payment
Registered Unregistered
Transactions Allowed
1. Owner Registration
2. Credit Top up
3. Billing Payment (Water, Electricity, etc)
4. Fund Transfer
5. Transaction Payment
6. Cash Withdrawal
7. G2P
8. Others
Maximum Balanced : IDR 5,000,000
Maximum Usage Limit in One Month : IDR 20,000,000
E-Moneycan be categorized as registered if the identity of the
owners are registered and recordedon the publisher database.
Transactions Allowed
1. Credit Top up
2. Billing Payment (Water, Electricity, etc)
3. Transaction Payment
4. Others
Maximum Balanced : IDR 1,000,000
Maximum Usage Limit in One Month : IDR 20,000,000
E-Moneycan be categorized as unregistered if the identity of
the owners are notregisteredand recorded on the publisher
database.
3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015
Mobile Money Services
Retail Payment Public Transportation Online Payment
 Food and Beverage Spot
 Shopping Merchant
 Gas Station
 Amusement Park Payment
 Busway Payment
 Commuter Line (Train)
 Toll Road Payment
 Public Parking Payment
 Online Shopping
 E-Commerce Shopping
 Online Game Point
Purchase
Bill Payment Others Services
 TV Bill
 Internet Bill
 Tax Payment
 Top Up Credit Purchase
 Person to Person Money
Transfer (Same and Different
Operator)
 G2P
Mobile Money/Wallet
Services
3rd Annual Mobile Wallet Conference
Development of mobile wallet market in Indonesia 2006-2015
Mobile Money Function
Card
Retail Payment Public Transportation Online Payment Bill Payment Other Functions
Jak Card √ √
Indomaret Card √ √ √
Gaz Card √ √ √
E-Toll Card √ √ √
Flazz Card √ √ √
Mega Cash √ √
Tap Cash √ √
Brizzi √ √
Nobu E-Money √
Web Based/SMS/USSD
Retail Payment Public Transportation Online Payment Bill Payment Other Functions
Mega Virtual √ √
Rekening Ponsel √ √ √
Flexi Cash √ √
mVcommerce √ √ √
XL Tunai √ √ √ √
FinChannel √ √
Mynt e-money √
I-Vas √
Mobile Application
Retail Payment Public Transportation Online Payment Bill Payment Other Functions
BBM Money √ √ √
Binus Easy Transaction √ √
Skye Mobile Money √ √ √
Smartfren Uangku √ √ √ √
Web Based/SMS/USSD & Mobile Application (Hybrid)
Retail Payment Public Transportation Online Payment Bill Payment Other Functions
E-Cash √ √ √ √
T-Cash √ √ √ √
Doku Wallet √ √ √
Witami Tunai √ √
Dompetku Indosat √ √ √ √
Thank You

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Mobile Money in Indonesia: Landscape and Developments, 2015

  • 1.
  • 2. Mobile Money/Wallet Ecosystem 3rd Annual Mobile Wallet Conference Development of mobile wallet market in Indonesia 2006-2015 Mobile Money Ecosystem Service Providers Instruments Mobile Money Regulators Services 1. Telco Operators 2. Bank 3. IT Company / E-Commerce Company 1. Mobile Apps 2. SMS/USSD 3. Card Based 4. Web/Desktop Central Bank 1. Public Transportation 2. Utility Bill Payment 3. Shopping Merchant 4. Online Retail Merchant “Mobile money ecosystem includes mobile money providers and all third party organisations that can benefit from mobile money, either by using it as a payment mechanism or by leveraging mobile money accounts”
  • 3. Adaptation of of E-Money in Indonesia continues to experience a promising development from year to year, at the beginning of 2008, the number of transactions E-Money in Indonesia there were only around 2.6 million transactions, while in 2014, there were around 203.4 volumes of e-money transactions in Indonesia and reach transaction value of Rp 77 billion per day. E-Money Transaction in Indonesia Historical View of E-Money in Indonesia 3rd Annual Mobile Wallet Conference Development of mobile wallet market in Indonesia 2006-2015 2008 2.6 Miliion Transactions 2009 IDR. 77 Billion = USD. 8.1 Million 2014 203.4 Million Transactions 2014 IDR.3,320 Billion = USD 261.4 Million E-Money usage numbers in Indonesia (In Million Units) Yearly Transaction Value (In Billion IDR) 2.6 17.4 26.5 41.1 100.6 137.9 203.4 223.4 2008 2009 2010 2011 2012 2013 2014 2015 Year 2015 (Represent only from January to June) 77 519 693 981 1,972 2,907 3,320 2,275 2008 2009 2010 2011 2012 2013 2014 2015 Year 2015 (Represent only from January to June) *1 USD = IDR 9500 in 2009 *1 USD = IDR 12,700 in 2014
  • 4. 3rd Annual Mobile Wallet Conference Development of mobile wallet market in Indonesia 2006-2015 GazCard Aug’2006 Indomart Card Nov’2008 Jan’2009 E-Toll Card Apr’2012 E-Toll Pas Flazz BCA Feb’2007 Telkomsel t-cash Jan’2007 Jun’2012 Feb’2013Apr’2012Feb’2012 Brizzi Card Jak CardMega Cash BBM Money Mar’2013 Rekening Ponsel Jan’2009 Dompetku Jan’2012 XL Tunai Smartfren Uangku Jun’2015 History of Mobile Money in Indonesia e-money trend in Indonesia began in 2006. Mobile Carriers and banking institutions begin to introduce e-money services in the form of a physical card As the development of technology and the development of smartphones, almost all mobile money services is transformed into a mobile services application that can be downloaded for free
  • 5. 3rd Annual Mobile Wallet Conference Development of mobile wallet market in Indonesia 2006-2015 Mobile Money Provider Mobile Money / Mobile Payment Jak Card Bank DKI Bank Mandiri Indomaret Card Gaz Card E-Toll Card E-Cash Bank BCA Flazz Card Mega Cash Mega Virtual Tap Cash Brizzi BBM MoneyBank Permata CIMB Niaga Rekening Ponsel Nobu Bank Nobu E-Money Bank BRI Bank BNI Bank Mega 1 t-cash Indosat Dompetku XL Axiata XL Tunai Smartfren Uangku Telkom I-Vas Flexi Cash Skye Sab Binus Easy Transaction Skye Mobile Money FinChannel Mynt e-moneyArtajasa Doku WalletNusa Satu Inti Artha Finnet Indonesia Witami Tunai Mandiri Witami Tunai mVcommerce Ponsel & Instan Pay 2 3 4 5 6 8 7 9 Bank Institution Telco Provider 1 2 3 4 5 3rd Party 1 2 3 4 5 6 (Dismissed in 2015)
  • 6. 3rd Annual Mobile Wallet Conference Development of mobile wallet market in Indonesia 2006-2015 Technology Transformation in Mobile money Card Web Based, USSD, SMS Mobile Apps
  • 7. 3rd Annual Mobile Wallet Conference Development of mobile wallet market in Indonesia 2006-2015 Mobile Money Regulations Mobile Money / Mobile Payment Registered Unregistered Transactions Allowed 1. Owner Registration 2. Credit Top up 3. Billing Payment (Water, Electricity, etc) 4. Fund Transfer 5. Transaction Payment 6. Cash Withdrawal 7. G2P 8. Others Maximum Balanced : IDR 5,000,000 Maximum Usage Limit in One Month : IDR 20,000,000 E-Moneycan be categorized as registered if the identity of the owners are registered and recordedon the publisher database. Transactions Allowed 1. Credit Top up 2. Billing Payment (Water, Electricity, etc) 3. Transaction Payment 4. Others Maximum Balanced : IDR 1,000,000 Maximum Usage Limit in One Month : IDR 20,000,000 E-Moneycan be categorized as unregistered if the identity of the owners are notregisteredand recorded on the publisher database.
  • 8. 3rd Annual Mobile Wallet Conference Development of mobile wallet market in Indonesia 2006-2015 Mobile Money Services Retail Payment Public Transportation Online Payment  Food and Beverage Spot  Shopping Merchant  Gas Station  Amusement Park Payment  Busway Payment  Commuter Line (Train)  Toll Road Payment  Public Parking Payment  Online Shopping  E-Commerce Shopping  Online Game Point Purchase Bill Payment Others Services  TV Bill  Internet Bill  Tax Payment  Top Up Credit Purchase  Person to Person Money Transfer (Same and Different Operator)  G2P Mobile Money/Wallet Services
  • 9. 3rd Annual Mobile Wallet Conference Development of mobile wallet market in Indonesia 2006-2015 Mobile Money Function Card Retail Payment Public Transportation Online Payment Bill Payment Other Functions Jak Card √ √ Indomaret Card √ √ √ Gaz Card √ √ √ E-Toll Card √ √ √ Flazz Card √ √ √ Mega Cash √ √ Tap Cash √ √ Brizzi √ √ Nobu E-Money √ Web Based/SMS/USSD Retail Payment Public Transportation Online Payment Bill Payment Other Functions Mega Virtual √ √ Rekening Ponsel √ √ √ Flexi Cash √ √ mVcommerce √ √ √ XL Tunai √ √ √ √ FinChannel √ √ Mynt e-money √ I-Vas √ Mobile Application Retail Payment Public Transportation Online Payment Bill Payment Other Functions BBM Money √ √ √ Binus Easy Transaction √ √ Skye Mobile Money √ √ √ Smartfren Uangku √ √ √ √ Web Based/SMS/USSD & Mobile Application (Hybrid) Retail Payment Public Transportation Online Payment Bill Payment Other Functions E-Cash √ √ √ √ T-Cash √ √ √ √ Doku Wallet √ √ √ Witami Tunai √ √ Dompetku Indosat √ √ √ √