Film 4 would be a suitable distributor for the media product. As a low-budget British film, Film 4 would be a good fit as they commonly distribute similar independent and low-budget British films. Film 4 also focuses on films that have meaningful stories and address real societal issues, which applies to the media product's focus on drug use. While other distributors like DNA Films and Vertigo Films could also be options, Film 4 was selected due to its history of supporting British filmmakers and preference for films that provide insight.
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What kind of media institution might distribute your
1. What kind of media institution
might distribute your media product
and why?
Emily Zdravkovic
2. Film distribution
Film distribution is when an independent
company produces a film with a intention to
be shown to an audience. There are
processes that film distributors have to carry
out and complete before being able to
release a film. It involves marketing and
circulation, Ensuring that people know about
the new release before its out there. The
three main things that you need to consider
are;
• Marketing
• Star Power in cast
• Competition between films
3. Different media institutions
There are many different media institutions that could
distribute my media product but I have had to take time to
think about which one and why. This is because different media
institutions distribute different media products depending on
their budget, the kind of film and where it is from.
Here are a number of possible distributors:
4. Why a particular distributor?
FACTORS THAT AFFECT
DISTRUBUTOR
Genre of film
Target audiences
age
How much money
was spent on the
making of the film
What country the
film is from
What the film
features in terms
of violence etc
(anything causing
a age certificate)
If you have ideas
of where you want
it to be shown
(cinema? TV?
Online?)
What the
audience wants
Estimated profit
5. Film 4 is owned by channel 4 and they holds an extra
channel on TV dedicated to films. They show a range of
films that they produce. They may decide to distribute my
media product. Film 4 commonly distribute low budget
independent British films but they also distribute the
occasional big spend from other countries.
Film 4 have distributed many well known films including
• Slumdog Millionaire
• 12 Years A Slave
• 127 Hours
• Submarine
Their releases tend to be informative and have a deep
thought behind the storyline.
Chosen distributor
6. Why?
• I decided to use film 4 as they
focus on releasing low budget
films, my media product is low
budget as I don't have the
funding for it to be any
different.
• It is also a British film and they
favour these because they feel
that they should support the
film makers within their own
country, so this media product
may be popular with this
distribution company because
of this.
• Film 4s releases usually tend
to be informative to the
audience. In my media
products case there is a huge
focus on drug use and
violence to do with this drug
use. Throughout the film it is
looked down upon and shows
effects of the drug. They are
usually films based on
something that could happen
in real life and my opening
sequence to my film is quite
realistic.
7. Other similar distributors?
DNA films
• “DNA is run by Andrew Macdonald and his
producing partner Allon Reich and is one of
the UK’s most successful production
companies.
• Productions include Dredd 3D, Never Let Me
Go, The Last King of Scotland, Notes on a
Scandal, 28 Weeks Later, 28 Days Later,
Sunshine, The Beach, Trainspotting and
Shallow Grave.”
http://www.dnafilms.com/company.html
Vertigo films
Vertigo Films is a UK Film and Distribution
company founded in 2002 by Allan
Niblo and James Richardson. The
following year Rupert Preston and Nick
Love joined and became partners. The
company’s mission is to create and
distribute commercially driven
independent cinema and since
inception it has produced 28 films and
distributed a further 35. The Films span
a range of genres and audience taste
and include the box office smash
hit Streetdance 3D, the biggest
independent UK DVD of all time The
Football Factory
http://www.vertigofilms.com/about.php#.VTzYKC
FViko
