经济数字转型影响了各个企业。中小型企业可以运用哪些简单的营销手段取得更高的利润，并保持力争上游的商业力呢？--- This deck was presented at the 19th SME ICC as part of the Chinese Digital track. A quick look at what strategies SMEs can use to achieve specific business objectives to resolve the problems that disruption has brought to the market.

1. BelindaAng
HOW BEST TO LEVERAGE
ON DIGITAL MARKETING
FOR SMES

2. 洪美燕BelindaAng
thinkBIG Communications is an a strategic
communications agency specialised in disruptive
marketing solutions for Asia. We believe in spending
quality time with our clients, helping them identify
deeply rooted concerns to add permanent value in
their business instead of simply sending in a wow idea.
关于我们

3. 洪美燕BelindaAng

4. 洪美燕BelindaAng

5. 洪美燕BelindaAng

6. 洪美燕BelindaAng
01
02
03
04
05
搜索
优化
SEM

7. 洪美燕BelindaAng
B2B vs B2C
最常用途之别
• 建立思想领导
• 扩展业务网
• 危机管理
• 监探竞争者
• 研究发展
• 招聘
• 营销
• 行销
• 危机管理
• 监探竞争者
• 建立消费者关系
• 客户关系管理
• 研究发展
• 招聘

8. 洪美燕BelindaAng
A B
C
D
E

9. 洪美燕BelindaAng
A
•
•
•
•
•
•
•

10. 洪美燕BelindaAng
B
•

11. 洪美燕BelindaAng
C
•
•
•

12. 洪美燕BelindaAng
D
•
•
•

13. 洪美燕BelindaAng
E
•
•
•
•
•
•
•
•

14. 洪美燕BelindaAng

15. 洪美燕BelindaAng
颠 性创新

16. 洪美燕BelindaAng

17. 洪美燕BelindaAng
• 自动化并缩
短流程过程
• 行销部门的
重组与规划
• O2O整合服
务设计
• 技能培训
• 软硬件科技
• 人才分配
• 资金
• 转换率的计算
• 盈利分额指标
• 主要消费市场

18. 洪美燕BelindaAng
数码思考是一
种文化，包括
公司内部信息
分享，得从数
码做起。
支持数码转型
须从CEO开始
树立未来愿景
与版图。

19. 洪美燕BelindaAng
不
进
则
退
“ If you are not ahead of time,
You are behind time. ”

20. 谢谢！
洪美燕 | +65 9436 4203 | bel.ang@thinkbig.com.sg
洪美燕BelindaAng

21. 洪美燕BelindaAng
belindaang @洪美燕belindaang belindaang belindaang belindaang