经济数字转型影响了各个企业。中小型企业可以运用哪些简单的营销手段取得更高的利润,并保持力争上游的商业力呢?--- This deck was presented at the 19th SME ICC as part of the Chinese Digital track. A quick look at what strategies SMEs can use to achieve specific business objectives to resolve the problems that disruption has brought to the market.
IDEO is a design consultancy firm that has worked with many high-profile clients across different industries. They use human-centered design and design thinking approaches to help companies create products and experiences that have a positive impact and solve usability problems. IDEO's core values of optimism, collaboration, embracing ambiguity, learning from failure, and making others successful have contributed to their success in working with diverse clients. They take a design approach of researching user needs from the outside-in rather than having companies design from the inside-out.
Mapa conceptual acerca de la compañía Ideo, liderada por Tim Brown, en el cuál él mismo nos cuenta del manejo de esta y de su perspectiva desde el desarrollo de diseño manejado por ellos y lo que hoy este podría significar.
经济数字转型影响了各个企业。中小型企业可以运用哪些简单的营销手段取得更高的利润,并保持力争上游的商业力呢?--- This deck was presented at the 19th SME ICC as part of the Chinese Digital track. A quick look at what strategies SMEs can use to achieve specific business objectives to resolve the problems that disruption has brought to the market.
IDEO is a design consultancy firm that has worked with many high-profile clients across different industries. They use human-centered design and design thinking approaches to help companies create products and experiences that have a positive impact and solve usability problems. IDEO's core values of optimism, collaboration, embracing ambiguity, learning from failure, and making others successful have contributed to their success in working with diverse clients. They take a design approach of researching user needs from the outside-in rather than having companies design from the inside-out.
Mapa conceptual acerca de la compañía Ideo, liderada por Tim Brown, en el cuál él mismo nos cuenta del manejo de esta y de su perspectiva desde el desarrollo de diseño manejado por ellos y lo que hoy este podría significar.
The document introduces hypothesis-driven thinking. It discusses that hypothesis-driven thinking is a way of thinking about the overall framework and conclusions of a problem with limited information and time. Hypothesis-driven thinking is similar to abduction, which forces oneself to think about the possible causes of a problem. It emphasizes building hypotheses first before experiments to verify hypotheses. Seeing the overall picture is important for taking action.
Jeremy Fuksa
HOW TO BE
CREATIVE.
(OR: HOW CAN I POSSIBLY DO JUSTICE TO THIS SUBJECT IN ONE HOUR?)
PRESENTED WITH LOVING CARE BY
JEREMY FUKSA: CREATIVE GENERALIST
This document discusses the history and development of open data policy in Taiwan from 1999-2016, with a focus on key events and organizations. It notes that social media use exploded in Taiwan following a major typhoon in 2009, highlighting the lack of effective government communication. In subsequent years, open data initiatives grew among governments, communities, and non-profits in Taiwan, leading to the establishment of numerous data portals and civic apps. The document advocates for continued work to strengthen open data policies and public-private partnerships to promote transparency, innovation, and better disaster preparedness.
This document discusses user experience design and innovation. It covers several key points:
- Innovation comes from understanding user needs and creating products/services that users love and are passionate about.
- All industries are service industries - solving users' problems.
- Users should be involved in the design process and help create solutions.
- Experience prototypes should be used to communicate and test ideas with users.
- Innovative processes come from spotting opportunities, empathizing with users, co-creating with users, unleashing cross-disciplinary ideas, exciting users through prototypes, and creating value.
A Whitepaper detailing the benefits of Service Design and how Veryday uses these methods to create quality of life for people and business opportunities for clients.
Design with IDEO: Designing Sustainable Human Centered Business ModelsPemo Theodore
The document discusses the process of business design and the business model canvas. It emphasizes that design involves considering technical, business, and human factors holistically. An effective business model incorporates perspectives on offerings, operations, economics, marketing, and growth strategy. The business model canvas is a tool to design these perspectives and test assumptions through simple early experiments. The process involves clearly defining customer needs and value propositions, and designing how value will be operationally delivered. It highlights that business design requires continually exploring options, testing assumptions empirically and keeping the model hypothesis simple and elegant.
The document discusses why traditional market research methods often fail to discover what customers truly want. It describes research by Zaltman finding that 95% of thinking occurs unconsciously, so surveys and focus groups only access a small portion of customers' real desires. Qualitative research is suggested to better understand customer behavior by interpreting meanings and experiences rather than measuring variables. The ZMET method is outlined as a hybrid qualitative approach using images to explore unconscious thoughts and elicit rich metaphors. It involves in-depth interviews centered on personal images to gain a deeper understanding of customer cognition and emotions.
My Experience at IDEO Boston / For Hyper Island GraduationAlexey Ivanov
Alexey Ivanov shares his experiences from a month interning at IDEO Boston. He discusses key aspects of the IDEO culture and design thinking process, including an emphasis on teamwork through group projects, cultivating "T-shaped" individuals with broad and deep skills, and regularly setting aside time for collaboration and knowledge sharing. Ivanov also reflects on lessons learned from his time at IDEO and Hyper Island, such as the importance of passion-driven work, embracing change through constant learning, making time for play and experimentation, seriously investing in people and innovation, prioritizing a positive company culture, and cultivating excitement and relationships.
The document outlines a 5-step method used by IDEO for product development that includes understanding the market, client and technology, observing user behaviors and points of confusion, visualizing solutions through role playing, storyboarding and prototyping, evaluating and refining prototypes, and implementing a final commercialized product.
The opportunities for growth in China are immense for foreign companies — but so too are the risks and challenges. As your emerging or established brand enters new markets, G & G will be there to help you get access to the Chinese market, work out strategies, identify opportunities and make international business happen. We can:
Provide a one-stop service (from registration, legal counsel, facilities rental to human resources services) to foreign companies planning to extend their business operations into China, negotiating and obtaining the best terms for clients in terms of tax, office rental etc.
Develop a “market entry” strategy that includes land leasing, registration, corporate communications aimed at establishing brands, public affairs programs, and — if appropriate — a financial communications plan to support raising of capital.
G & G's network of experts positioned throughout the Greater China region has a proven record of promoting understanding, building brands, and managing reputations for the growing roster of ambitious foreign companies seeking opportunities in China.
Specialties
Landing in China, Integrated Marketing, Digital Marketing, Training, Advertising & Media buy, Branding, Events and TradeShows, Internal Communications, Marketing and Communications Strategy, Market Research, Public Relations, Traditional Marketing Tools Development
This is a Chinese presentation called The Business Model of Psy-Business which I spoke at Chinese First Psychology Business Conference in April 1 in Guangzhou, China.